Reviews and Self-Selection Bias with Operational Implications

2021 ◽  
Author(s):  
Ningyuan Chen ◽  
Anran Li ◽  
Kalyan Talluri

Reviews for products and services written by previous consumers have become an influential input to the purchase decision of customers. Many service businesses monitor the reviews closely for feedback as well as detecting service flaws, and they have become part of the performance review for service managers with rewards tied to improvement in the aggregate rating. Many empirical papers have documented a bias in the aggregate ratings, arising because of customers’ inherent self-selection in their choices and bounded rationality in evaluating previous reviews. Although there is a vast empirical literature analyzing reviews, theoretical models that try to isolate and explain the bias in ratings are relatively few. Assuming consumers simply substitute the average rating that they see as a proxy for quality, we give a precise characterization of the self-selection bias on ratings of an assortment of products when consumers confound ex ante innate preferences for a product or service with ex post experience and service quality and do not separate the two. We develop a parsimonious choice model for consumer purchase decisions and show that the mechanism leads to an upward bias, which is more pronounced for niche products. Based on our theoretical characterization, we study the effect on pricing and assortment decisions of the firm when potential customers purchase based on the biased ratings. Our results give insights into how quality, prices, and customer feedback are intricately tied together for service firms. This paper was accepted by David Simchi-Levi, operations management.

Author(s):  
Thomas T. Amlie

<p class="MsoNormal" style="text-align: justify; margin: 0in 0.5in 0pt; mso-pagination: none;"><span style="font-size: 10pt;"><span style="font-family: Times New Roman;">Over the past several years one of my responsibilities as a faculty member of the State University of New York Institute of Technology has been to teach both graduate and undergraduate classes over the internet via the SUNY Learning Network (SLN).<span style="mso-spacerun: yes;">&nbsp; </span>Although the work load for a faculty member teaching an on-line course can be substantial, there is evidence that there are unexpected rewards in terms of the caliber of the students who takes such courses.<span style="mso-spacerun: yes;">&nbsp; </span>Although the characteristics of the students comprising the initial enrollment of the class mirror those of standard &ldquo;in-person&rdquo; classes, there seems to be substantial initial attrition among those students who are less motivated to devote the necessary time to the study of the material.<span style="mso-spacerun: yes;">&nbsp; </span>Additionally, the additional responsibility for &ldquo;active learning&rdquo; on the part of students appears to motivate many students to a higher level of effort.</span></span></p><p class="MsoNormal" style="text-align: justify; margin: 0in 0.5in 0pt; mso-pagination: none;"><span style="font-size: 10pt;"><span style="font-family: Times New Roman;">&nbsp;</span></span></p><p class="MsoNormal" style="text-align: justify; margin: 0in 0.5in 0pt; mso-pagination: none;"><span style="font-size: 10pt;"><span style="font-family: Times New Roman;">This paper provides evidence via ex-post and a-priori surveys, as well as through an analysis of the students&rsquo; final grades, that there is a self-selection bias among students that can lead to an overall increase in the caliber of the on-line class relative to the conventional on-campus class.</span></span></p>


2016 ◽  
Vol 29 (3) ◽  
pp. 313-331 ◽  
Author(s):  
Grant Richardson ◽  
Grantley Taylor ◽  
Roman Lanis

Purpose This paper aims to investigate the impact of women on the board of directors on corporate tax avoidance in Australia. Design/methodology/approach The authors use multivariate regression analysis to test the association between the presence of female directors on the board and tax aggressiveness. They also test for self-selection bias in the regression model by using the two-stage Heckman procedure. Findings This paper finds that relative to there being one female board member, high (i.e. greater than one member) female presence on the board of directors reduces the likelihood of tax aggressiveness. The results are robust after controlling for self-selection bias and using several alternative measures of tax aggressiveness. Research limitations/implications This study extends the extant literature on corporate governance and tax aggressiveness. This study is subject to several caveats. First, the sample is restricted to publicly listed Australian firms. Second, this study only examines the issue of women on the board of directors and tax aggressiveness in the context of Australia. Practical implications This research is timely, as there has been increased pressure by government bodies in Australia and globally to develop policies to increase female representation on the board of directors. Originality/value This study is the first to provide empirical evidence concerning the association between the presence of women on the board of directors and tax aggressiveness.


Author(s):  
Yuqian Xu ◽  
Mor Armony ◽  
Anindya Ghose

Social media platforms for healthcare services are changing how patients choose physicians. The digitization of healthcare reviews has been providing additional information to patients when choosing their physicians. On the other hand, the growing online information introduces more uncertainty among providers regarding the expected future demand and how different service features can affect patient decisions. In this paper, we derive various service-quality proxies from online reviews and show that leveraging textual information can derive useful operational measures to better understand patient choices. To do so, we study a unique data set from one of the leading appointment-booking websites in the United States. We derive from the text reviews the seven most frequently mentioned topics among patients, namely, bedside manner, diagnosis accuracy, waiting time, service time, insurance process, physician knowledge, and office environment, and then incorporate these service features into a random-coefficient choice model to quantify the economic values of these service-quality proxies. By introducing quality proxies from text reviews, we find the predictive power of patient choice increases significantly, for example, a 6%–12% improvement measured by mean squared error for both in-sample and out-of-sample tests. In addition, our estimation results indicate that contextual description may better characterize users’ perceived quality than numerical ratings on the same service feature. Broadly speaking, this paper shows how to incorporate textual information into an econometric model to understand patient choice in healthcare delivery. Our interdisciplinary approach provides a framework that combines machine learning and structural modeling techniques to advance the literature in empirical operations management, information systems, and marketing. This paper was accepted by David Simchi-Levi, operations management.


2016 ◽  
Vol 32 (4) ◽  
pp. 887-905 ◽  
Author(s):  
Luciana Dalla Valle

Abstract Official statistics are a fundamental source of publicly available information that periodically provides a great amount of data on all major areas of citizens’ lives, such as economics, social development, education, and the environment. However, these extraordinary sources of information are often neglected, especially by business and industrial statisticians. In particular, data collected from small businesses, like small and medium-sized enterprizes (SMEs), are rarely integrated with official statistics data. In official statistics data integration, the quality of data is essential to guarantee reliable results. Considering the analysis of surveys on SMEs, one of the most common issues related to data quality is the high proportion of nonresponses that leads to self-selection bias. This work illustrates a flexible methodology to deal with self-selection bias, based on the generalization of Heckman’s two-step method with the introduction of copulas. This approach allows us to assume different distributions for the marginals and to express various dependence structures. The methodology is illustrated through a real data application, where the parameters are estimated according to the Bayesian approach and official statistics data are incorporated into the model via informative priors.


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