scholarly journals Princing on Dual Channel Supply Chain by Considering Flash Sale Program on Online Channel (Case Study: A3 Printing)

2021 ◽  
Vol 0 (6) ◽  
pp. 171
Author(s):  
Achmad Amir ◽  
Suparno Suparno
Keyword(s):  
Supply Chain ◽  
Dual Channel ◽  
Online Channel ◽  
Dual Channel Supply Chain

scholarly journals Money Back Warranty on Pricing in Dual Channel Supply Chain (Case Study : Garlick Store Surabaya)

2018 ◽  
Vol 2 (01) ◽  
pp. 19-25
Author(s):  
Hilyatun Nuha ◽  
Putu Eka Dewi Karunia Wati
Keyword(s):  
Supply Chain ◽  
Great Influence ◽  
Customer Order ◽  
Online Sales ◽  
Dual Channel ◽  
Product Warranty ◽  
Optimum Price ◽  
Dual Channel Supply Chain ◽  
Value Of Money

The development of internet brings great influence in business management, especially in supply chain. Transaction conducted through the internet in supply chain known e-fulfillment, is an integrated process from receiving customer order, managing transaction, warehousing, managing transportation, communicating, with customer using media of information technology. Online sales concept opens up the researchers to conduct research on online sales and offline sales simultaneously, known Dual Channel Supply Chain (DCSC). One category of products that are sold using this structure is fashion product. However, selling fashion product using DCSC structure it still has shortcomings and challenges. Due to customer can not make a selection, viewing and researching product and quality inspaction product dierctly. Based on this, some enterprises provide product warranty sales system offered. Warranty as a guarantee given to customer to provide security and comfort for making purchases. Warranty gives impact on price of product, both online and offline. This leads to the need to do a calculation the optimum price considering money back warranty. Optimum price obtained in the model demand function using quadratic programming adressing the objective function in the form profit maximum in individual channel (Pw, Ps dan Po) as well as whole profit in DCSC by considering the value of money back warranty   (g). The result obatained is optimum price for two scenarios. There are optimum price in individual channel without money back warranty and optimum price in online channel with accomodate money back warranty.   Keywords—dual channel supply chain (DCSC); money back warranty; optimization.

scholarly journals Model Three-Level Dual-Channel Supply Chain pada Sistem Sentralisasi dengan Memertimbangkan Waktu Tunggu Pengiriman

d'CARTESIAN ◽  
2020 ◽  
Vol 9 (1) ◽  
pp. 72
Author(s):  
Shinta Nur Pratiwi Ramadhani ◽  
Ririn Setiyowati ◽  
Titin Sri Martini
Keyword(s):  
Supply Chain ◽  
Lead Time ◽  
Nonlinear Function ◽  
Optimal Solution ◽  
Global Market ◽  
Centralize System ◽  
Dual Channel ◽  
Total Profit ◽  
Online Channel ◽  
Dual Channel Supply Chain

AbstrakEra pasar global telah mengubah kebiasaan konsumen dalam membeli produk, sehingga konsumen dapat membeli produk melalui media online. Oleh karena itu, produsen mengembangkan media penjualannya melalui media online dan offline. Pada penelitian ini dikembangkan model three-level dual-channel supply chain dengan memertimbangkan waktu tunggu pengiriman pada penjualan melalui media online yang dilakukan oleh produsen serta mengembangkan media penjualan distributor sehingga distributor dapat menjual produk secara langsung ke konsumen. Konstruksi model bertujuan untuk mengoptimalkan keuntungan gabungan produsen, distributor, dan pengecer dengan sistem sentralisasi. Fungsi keuntungan gabungan merupakan fungsi nonlinear tanpa kendala dengan tiga variabel keputusan yaitu harga jual produsen pada media online, harga jual distributor langsung ke konsumen, dan harga jual pengecer ke konsumen. Selanjutnya, ditentukan solusi optimal model berdasarkan syarat perlu dan syarat cukup untuk fungsi multivariabel tanpa kendala. Berdasarkan simulasi numerik dan analisis sensitivitas dapat dilihat pengaruh faktor waktu tunggu pengiriman terhadap fungsi keuntungan gabungan yang optimal. Ditunjukkan bahwa lamanya waktu tunggu pengiriman sangat berpengaruh pada besarnya keuntungan optimal gabungan produsen, distributor, dan pengecer.Kata Kunci: Sentralisasi, Three-Level, Waktu TungguAbstractThe global market era changes the consumer behavior to shop the product, so the consumer can buy through online channel. Therefore, the producer develop the selling channel to sell their products through online channel and offline channel. In this research, we develop the three-level dual-channel supply chain by notice delivery lead time in the online channel used by the producer and develop selling channel from distributors so distributors can sell their product to consumer with direct selling. We construct the model with profit maximization motive of the system that consists producer, distributors, and retailer in the centralize system. The total profit function is nonlinear function without constrains with three decision variables. Furthermore, we determine the optimal solution of the model based on necessary and sufficient condition. Based on numerical simulations and sensitivity analysis we analyze the effect of delivery lead time strongly influences the optimal total profit system.Keywords: Centralize, Lead Time, Three-Level

scholarly journals Managing a Dual-Channel Supply Chain with Fairness and Channel Preference

2021 ◽  
Vol 2021 ◽  
pp. 1-10
Author(s):  
Xianjin Du ◽  
Weijie Zhao
Keyword(s):  
Supply Chain ◽  
Wholesale Price ◽  
Retail Price ◽  
Supply Chain Design ◽  
Operational Strategies ◽  
Dual Channel ◽  
Channel Preference ◽  
Online Channel ◽  
Set Up ◽  
Dual Channel Supply Chain

This paper investigates a dual-channel supply chain in which a manufacturer sells the product via an offline retailer or online store. The manufacturer sets the wholesale and online price, and the retailer decides the retail price with the retailer’s fairness preference and consumer’s online channel preference. Through investigating the combined impacts of fairness preference and channel preference on the enterprises’ operational strategies, this paper obtains some meaningful results. If a manufacturer thinks over the fairness preference, he decreases the wholesale price to mitigate a loss of retailer and benefit the supply chain design. The manufacturer intends to set up the online channel with a lower acceptance as the fairness preference grows. However, the gains from enhanced online channel acceptance cannot compensate for the manufacturer’s loss by the fairness effect that benefits the retailer. Moreover, the manufacturer cannot neglect the retailer’s fairness preference generating a “lose-lose” case for both members.

Impact of wholesale price discrimination by the manufacturer on the profit of supply chain members

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Rofin TM ◽  
Biswajit Mahanty
Keyword(s):  
Supply Chain ◽  
Price Discrimination ◽  
Wholesale Price ◽  
Price Strategy ◽  
Content Type ◽  
Dual Channel ◽  
Channel Preference ◽  
Online Channel ◽  
Dual Channel Supply Chain ◽  
The Impact

PurposeThe purpose of this paper is to investigate the impact of wholesale price discrimination by a manufacturer in a retailer–e-tailer dual-channel supply chain for different product categories based on their online channel preference.Design/methodology/approachThis paper considers a dual-channel supply chain comprising of a retailer and an e-tailer engaged in competition. Game-theoretic models are developed to model the competition between the retailer and e-tailer and to derive their optimal price, optimal order quantity and optimal profit under (1) equal wholesale price strategy and (2) discriminatory wholesale price strategy. Further, a numerical example was employed to quantify the results and to capture the variation with respect to online channel preference of the product.FindingsIt is beneficial for the manufacturer to adopt a discriminatory wholesale price strategy for products having both high online channel preference and low online channel preference. However, equal wholesale price strategy is beneficial for the e-tailer and the retailer in the case of products having high online channel preference and in the case of products having low online channel preference, respectively.Practical implicationsThe study helps the manufacturers to maximize their profit by adopting the right wholesale price strategy considering the online channel preference of the product when the manufacturers are supplying to heterogeneous retailers.Originality/valueThere is scant literature on the wholesale price strategy of the manufacturer considering the heterogeneous downstream retailers. This paper contributes the literature by bridging this gap. In addition, the study establishes a link between the wholesale price strategy and online channel preference of the product.

scholarly journals Strategic Provision of Trade Credit in a Dual-Channel Supply Chain

2021 ◽  
Vol 2021 ◽  
pp. 1-14
Author(s):  
Qin Wan ◽  
Yu Huang ◽  
Cuiting Yu ◽  
Meili Lu
Keyword(s):  
Supply Chain ◽  
Interest Rate ◽  
Price Competition ◽  
Trade Credit ◽  
Pricing Strategy ◽  
Dual Channel ◽  
Brick And Mortar ◽  
Online Channel ◽  
Dual Channel Supply Chain ◽  
Competitive Pricing

This study focuses on a a dual-channel supply chain that consists of a capital-constrained brick-and-mortar retailer and a manufacturer, where a manufacturer can simultaneously sell products through a traditional retail channel and a direct online channel. Supplementary pricing strategy and competitive pricing strategy are simulated in our model, and we find that the former one is the better choice for the manufacturer when the retailer suffers capital constraints. In our analysis, the capital constraint on retailer could mitigate the price competition between two channels, and it may be beneficial to the manufacturer under certain conditions. Our findings show that the manufacturer should strategically provide trade credit to retailers rather than unconditionally provide it. We present two trade-credit strategies (trade credit with positive interest rate and trade credit with zero interest rate) and suggest that the manufacturer should choose an appropriate trade-credit strategy according to the initial capital of the retailer. To guide the manufacturer when and how to provide trade credit, we conduct several numerical simulations based on our results and further plot out a graph to direct the manufacturer to an appropriate strategy of trade credit.

Quantity Leadership for a Dual-Channel Supply Chain with Retail Service

2020 ◽  
Vol 37 (02) ◽  
pp. 2050005
Author(s):  
Ciwei Dong ◽  
Liu Yang ◽  
Chi To Ng
Keyword(s):  
Supply Chain ◽  
Wholesale Price ◽  
Service Level ◽  
Dominant Strategy ◽  
Optimal Solutions ◽  
Dual Channel ◽  
Numerical Studies ◽  
Retail Service ◽  
Online Channel ◽  
Dual Channel Supply Chain

In a dual-channel supply, the manufacturer sells the products by both a traditional channel via the retailer and an online channel directly. Comparing with the direct channel, the retailer may provide additional services to the traditional channel. This paper studies the quantity leadership for a dual-channel supply chain with retail service. The manufacturer decides the wholesale price of the products and its selling quantity via the online channel, and the retailer decides the service level and its selling quantity via the traditional channel. We consider three Cournot competition games: Manufacturer-as-leader game, retailer-as-leader game, and simultaneous game. Optimal solutions are derived for these games. Based on the optimal solutions, we investigate the quantity leadership/followership decisions for the manufacturer and retailer, associated with the changes of some parameters. We observe that when the service sensitivity parameters are low, being a follower is a dominant strategy for the retailer; otherwise, both strategies of manufacturer-as-leader (retailer as the follower) and retailer-as-leader (manufacturer as the follower) are Nash equilibriums. We further conduct the numerical studies to investigate the impacts of parameters related to the retail service, and discuss the insights of the findings.

scholarly journals Money Back Warranty on Pricing in Dual Channel Supply Chain (Case Study : Garlick Store Surabaya)

2017 ◽  
Vol 1 (02) ◽  
pp. 19
Author(s):  
Hilyatun Nuha ◽  
Putu Eka Dewi Karunia Wati
Keyword(s):  
Supply Chain ◽  
Great Influence ◽  
Customer Order ◽  
Online Sales ◽  
Dual Channel ◽  
Product Warranty ◽  
Optimum Price ◽  
Dual Channel Supply Chain ◽  
Value Of Money

The development of internet brings great influence in business management, especially in supply chain. Transaction conducted through the internet in supply chain known e-fulfillment, is an integrated process from receiving customer order, managing transaction, warehousing, managing transportation, communicating, with customer using media of information technology. Online sales concept opens up the researchers to conduct research on online sales and offline sales simultaneously, known Dual Channel Supply Chain (DCSC). One category of products that are sold using this structure is fashion product. However, selling fashion product using DCSC structure it still has shortcomings and challenges. Due to customer can not make a selection, viewing and researching product and quality inspaction product dierctly. Based on this, some enterprises provide product warranty sales system offered. Warranty as a guarantee given to customer to provide security and comfort for making purchases. Warranty gives impact on price of product, both online and offline. This leads to the need to do a calculation the optimum price considering money back warranty. Optimum price obtained in the model demand function using quadratic programming adressing the objective function in the form profit maximum in individual channel (Pw, Ps and Po) as well as whole profit in DCSC by considering the value of money back warranty (g). The result obatained is optimum price for two scenarios. There are optimum price in individual channel without money back warranty and optimum price in online channel with accomodate money back warranty.

scholarly journals Impact of Retailer’s Vertical and Horizontal Fairness Concerns on Manufacturer’s Online Channel Mode

2021 ◽  
Vol 2021 ◽  
pp. 1-12
Author(s):  
Xuemei Zhang ◽  
Chenhao Ma ◽  
Haoran Chen ◽  
Guohu Qi
Keyword(s):  
Supply Chain ◽  
Wholesale Price ◽  
Channel Structure ◽  
Direct Selling ◽  
Dual Channel ◽  
Fairness Concerns ◽  
Online Channel ◽  
Channel Mode ◽  
Dual Channel Supply Chain ◽  
The Impact

This paper investigates a dual-channel supply chain consisting of a manufacturer and a retailer, where the retailer exhibits vertical and horizontal fairness concerns. The manufacturer or the retailer direct selling and e-commerce platform agency selling modes are employed to characterize the impact of retailer’s fairness concerns on the online channel mode strategy. Results show that the retailer’s fairness concerns only affect the wholesale price and online channel mode strategy. Without the retailer’s fairness concerns, the manufacturer direct selling mode is the best strategy for the manufacturer, which harms the retailer’s utility. With the retailer’s fairness concerns, the manufacturer may choose the manufacturer direct selling or e-commerce platform agency selling mode. When the fairness concern parameters meet a certain range, the e-commerce platform agency selling mode strategy is better for the supply chain members, which can solve the interest conflict between supply chain members. These research findings help dual-channel supply chain members understand how to choose the channel structure strategy to balance the supply chain members’ interests by considering fairness concerns.

scholarly journals Designing a dual-channel supply chain network considering dependent demand and discount

2020 ◽  
Author(s):  
Fatemeh Fatemeh Askarian Amiri ◽  
Mohammad Mahdi Paydar ◽  
Abdul Sattar Safaei
Keyword(s):  
Supply Chain ◽  
Distribution System ◽  
Sensitivity Analyses ◽  
Model Parameters ◽  
Supply Chain Network ◽  
Dual Channel ◽  
Proposed Model ◽  
Dual Channel Supply Chain ◽  
Direct Market

Nowadays, organizations are faced with the growth of markets, satisfying customers’ demand and empowering in competing with rivals imposed new communication channels.  Along with the rapid advancement of the Internet, many suppliers are interested in creating an electronic channel in addition to the traditional retailer channel for direct market participation. This distribution system which includes retailer channels and direct channels is called a dual-channel supply chain. This study reviews a leather supply chain network that has created a discounted online channel to expand its market share. In this study, a multi-period multi-product mathematical model is developed to maximize the profit and examine the effect of different discount schemes on demand and sales. To verify the proposed model, a real-world case study is conducted. The sensitivity analyses examined the important model parameters. The obtained results show that the responsiveness of the main retailers could be more than 95%. According to the sensitivity analysis, an appropriate discount rate is reported in the direct channel.

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