Current Issues in the Cross-Cultural and Cross-National Consumer Research

1996 ◽  
Vol 8 (3-4) ◽  
pp. 9-22 ◽  
Author(s):  
Lalita A. Manrai ◽  
Ajay K. Manrai
Author(s):  
Lalita A. Manrai ◽  
Ajay K. Manrai ◽  
Tarek T. Mady

A great deal has been learned in recent years about the role of culture in consumer behavior. However, the overwhelming scope and fragmented nature of cross-cultural and cross-national consumer research often necessitates a periodic review and critical assessment of the field. We highlight the salient aspects of cross-cultural and cross-national consumer research today by offering a summary of key findings and themes, discussions of major trends, and provide insights into the future of the field. Globalization has created multicultural societies across the world. However there is relatively very limited research on multicultural consumer behavior (MCB). The main purpose of this chapter is to analyze and understand the dynamics of MCB in today's global economy and offer insights into the way forward.


2013 ◽  
Vol 18 (3) ◽  
pp. 203-214 ◽  
Author(s):  
Derya Güngör ◽  
Fenella Fleischmann ◽  
Karen Phalet ◽  
Mieke Maliepaard

Given the growing presence of Islam in Europe, we developed a research program articulating minority perspectives on acculturation and religion among self-identified Muslims across Europe. Integrating different cross-cultural perspectives on religious acculturation, we ask how acculturation contexts and processes affect the religiosity of Muslims (a) across heritage and mainstream cultures, (b) across different acculturating groups, and (c) across different receiving societies. Based on various large-scale datasets, collected among (young) Muslim populations from different ethnic backgrounds in four European countries, we conclude that religious decline in European societies is largely absent. A comparison across cultures of origin and destination suggests the reaffirmation of religion in acculturating youth, who are more strongly identified with their religion than comparison groups in both mainstream and heritage cultures. Cross-ethnic comparisons indicate that religious socialization is most effective in more cohesive acculturating groups. Finally, cross-national comparisons provide evidence of more strict forms of religiosity in societies with less welcoming intergroup climates. Together, the cross-cultural findings extend a well-established bi-dimensional conceptualization of acculturation to the religious domain.


2015 ◽  
Vol 32 (3/4) ◽  
Author(s):  
Nina Michaelidou ◽  
Nina Reynolds ◽  
Luke Greenacre ◽  
Louise M. Hassan

2016 ◽  
pp. 2041-2058
Author(s):  
Lalita A. Manrai ◽  
Ajay K. Manrai ◽  
Tarek T. Mady

A great deal has been learned in recent years about the role of culture in consumer behavior. However, the overwhelming scope and fragmented nature of cross-cultural and cross-national consumer research often necessitates a periodic review and critical assessment of the field. We highlight the salient aspects of cross-cultural and cross-national consumer research today by offering a summary of key findings and themes, discussions of major trends, and provide insights into the future of the field. Globalization has created multicultural societies across the world. However there is relatively very limited research on multicultural consumer behavior (MCB). The main purpose of this chapter is to analyze and understand the dynamics of MCB in today's global economy and offer insights into the way forward.


2006 ◽  
Vol 22 (2) ◽  
pp. 85-91 ◽  
Author(s):  
Maja Deković ◽  
Margreet ten Have ◽  
Wilma A.M. Vollebergh ◽  
Trees Pels ◽  
Annerieke Oosterwegel ◽  
...  

We examined the cross-cultural equivalence of a widely used instrument that assesses perceived parental rearing, the EMBU-C, among native Dutch and immigrant adolescents living in The Netherlands. The results of a multigroup confirmatory factor analysis indicated that the factor structure of the EMBU-C, consisting of three latent factors (Warmth, Rejection, and Overprotection), and reliabilities of these scales are similar in both samples. These findings lend further support for the factorial and construct validity of this instrument. The comparison of perceived child rearing between native Dutch and immigrant adolescents showed cultural differences in only one of the assessed dimensions: Immigrant adolescents perceive their parents as more overprotective than do Dutch adolescents.


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