scholarly journals Faktor – Faktor yang Mempengaruhi Purchase Intention Produk Private Label Sirup Indomaret di Jakarta

2020 ◽  
Vol 4 (2) ◽  
pp. 50
Author(s):  
Edwin Rommel Yudistira
Keyword(s):  
Social Influence ◽  
Significant Influence ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Perceived Value ◽  
Perceived Quality ◽  
Private Label ◽  
Store Image ◽  
Perceived Price ◽  
Private Label Products

Indonesia's retail business has grown with the increasing number of existing retailers. The presence of this retailer gave rise to private label products in Indonesia. Private labels are one of the retailer's strategies to be competitive in the market. The purpose of this research is to analyze the influence of: Perceived Quality, Perceived Risk, Perceived Value, Perceived Price, Advertisement, Packing, Store Image, Social Influence, Consumers' Attitude to Purchase Intention Indomaret private label products in Jakarta. Data were obtained by distributing questionnaires to 350 respondents who met the criteria. Then the data were analyzed by classical assumption test, F test, t test, and analysis of the coefficient of determination. These results indicate that the Variable Perceived Quality, Perceived Risk, Perceived Value, Perceived Price, Advertisement, Packing, Store Image, Influence and Consumers' Attitude have a significant influence on Purchase Intention. Whereas Social Influence does not have a significant influence on Purchase Intention. Suggestion for research is that further research can be conducted with larger samples and different and more specific independent variables.

scholarly journals The Influence Of Customers’ Perception And Attitudes Toward Customer Purchase Intention At Gramedia Lembuswana, Samarinda

2018 ◽  
Vol 3 (1) ◽  
pp. 84
Author(s):  
Hanif Adinugroho Widyanto ◽  
Tubagus Achmad Rachmad Saleh
Keyword(s):  
Significant Influence ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Perceived Value ◽  
Perceived Quality ◽  
Store Image ◽  
Extrinsic Factors ◽  
Intrinsic Factors ◽  
Perceived Price ◽  
Research Population

<p>This research aims to find out the influence between customers’ perceptions and attitude toward customer<br />purchase intention at Gramedia Lembuswana, Samarinda that is experiencing a slowdown in sales growth.<br />Factors examined are extrinsic factors which include perceived price, advertisement, and store image;<br />intrinsic factors which include perceived quality, perceived risk and perceived value; and customer’<br />attitudes which include trust, and familiarity. All responses were collected by using questionnaire with a<br />purposive sampling method. The methodology used in this research is quantitative by utilizing the<br />multiple regression analysis. The research population are people who have purchased items at Gramedia<br />Lembuswana. Likert scale was used on 165 random respondents of the research. The result shows that<br />perceived value, advertisement, store image, trust, and familiarity have significant influence toward<br />intention to purchase, while perceived quality, perceived risk, and perceived price do not have a<br />significant influence toward customer purchase intention. Finally, all the independent variables are found<br />to have simultaneously significant impact toward customer purchase intention with an adjusted R square<br />value of 0.467.</p>

The effects of the antecedents of service purchase intention in the context of monetary sales promotion

2014 ◽  
Vol 64 (Supplement-2) ◽  
pp. 177-197
Author(s):  
Cheng-Chen Chiang
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Positive Impact ◽  
Perceived Value ◽  
Perceived Quality ◽  
Sales Promotion ◽  
Negative Effects ◽  
Perceived Price ◽  
Negative Effect ◽  
Positive Effect

This study investigated the correlations among variables for credence service in the context of monetary sales promotion. The findings suggested that perceived price directly affected perceived quality, with a negative effect. Perceived price had a positive effect directly on perceived value. Perceived quality directly affected perceived value. Perceived value was found as a key predictor of purchase intention. In addition, perceived quality had indirect and positive impact on purchase intention via value. The results of this study also suggested that there was a negative effect of perceived price on perceived risk. Moreover, it was also noted that perceived risk had negative effects on perceived value and purchase intention.

scholarly journals PENGARUH STORE IMAGE DAN PERCEIVED PRICE TERHADAP PRIVATE LABEL BRAND PRESTIGE PADA SUPERMARKET HERO DI JAKARTA

2018 ◽  
Author(s):  
Selly Rosa Meliana ◽  
Andreas Wijaya
Keyword(s):  
Significant Influence ◽  
Sampling Technique ◽  
Significance Test ◽  
Perceived Quality ◽  
Private Label ◽  
Brand Awareness ◽  
Primary Data ◽  
Store Image ◽  
Perceived Price ◽  
Brand Prestige

<p><em>Private label </em><em>ini Indionesia growth rapidly significant. This shows that there is considerable opportunity for the development of private labels. The purpose of this study was to determine how much influence the store image and perceived price have on the private label brand. This research takes Hero Supermarket objects as a place to study. The type of data used is primary data obtained from the questionnaire</em><em> with likert scale measurement. This study uses non-probability sampling technique as a technique in data collection. The sample collected in this study amounted to 180 respondents. The variables examined in this study are store image and perceived price as independent variables, private label prestige brand as the dependent variable. Data analysis using PLS-SEM with Smart PLS 3.0 software.The data processing results found that H1 was accepted because there was a positive and significant influence from the Store Image on Perceived quality in Hero Supermarket, with a test value of 3.689, H2 was received because the Store Image had a significant influence on the Loyalty, with a significance value of 3.263. H3 received from the Store Image has a significant influence on Brand Awareness on Hero Supermarket, with a significance test value of 3.052. H4 is accepted seen from the Perceived price has a significant effect on Perceived quality in Hero Supermarket, with a significance test value of 7.039. Then H5 is accepted seen from the Perceived price has a significant influence on Loyalty in Hero Supermarket, with a significance test value of 6.356. H6 Received seen from Perceived price has a significant influence on Brand Awareness on Hero Supermarket, with a significance test value of 5.383. Based on the results of the research, Hero Supermarket must improve better service and better store image so that consumers feel more comfortable and more loyal to the Hero Supermarket</em><em></em></p><p><strong><em>Keywords</em></strong><strong><em>: </em></strong><em>Store image, Perceived Price, Perceived Quality, Loyalty, BrandAwareness/Associations, Private Label Brand Prestige</em></p>

scholarly journals The Influence of Store Image, Service Quality, Private Label Brand Image, Perceived Risk, and Price Consciousness on Purchase Intention

2017 ◽  
Vol 9 (1) ◽  
pp. 73
Author(s):  
Meta Andriani
Keyword(s):  
Service Quality ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Structural Equation ◽  
Brand Image ◽  
Positive Impact ◽  
Sampling Technique ◽  
Private Label ◽  
Store Image ◽  
Supporting Evidence

Previous study found supporting evidence of several factors affecting purchase intention in retail environment. However, there is still few that focus on the private label brand (PLB) despite of the importance of the products for the convinience store business. This study aims to find the direct effects of store image and service quality on brand image and purchase intention for a private label brand (PLB) in the context of convinience store. In addition, it also aims to confirm the factors that directly influence purchase intention of consumers. Two hundred and seven respondents were investigated using nonprobability sampling technique (purposive sampling). The analyses emploted Structural Equation Modelling techniques  and results indicate that store the image and private label brand image has a direct positive impact on purchase intention. The findings also confirmed that service quality has a direct positive effect on private label brand (PLB) image. Surprisingly, service quality has no direct influence on purchase intention, but have indirect influence through private label brand (PLB) image.

scholarly journals Mediating Role of Perceived Value on the Relationship Among Perceived Risks, Perceived Quality, and Purchase Intention of Private Label Brands

2021 ◽  
Vol 20 (1) ◽  
Author(s):  
Meenu Mathur ◽  
Sanjeevni Gangwani
Keyword(s):  
Purchase Intention ◽  
Perceived Value ◽  
Perceived Quality ◽  
Private Label ◽  
Equation Modeling ◽  
Convenience Sample ◽  
Perceived Risks ◽  
Private Label Brands ◽  
Risk Dimensions

In the current competitive retail market, retailers constantly strive to deliver products to consumers at a better value. Consumers are becoming more price sensitive but still seeking quality products. A retailer can establish value with a brand. Consequently, retailers are introducing their own private label brands (PLBs), which also differentiate their products from competitors. The role of perceived value in the purchase behavior of PLBs and its relationship with quality and various risk dimensions has received scant consideration in the retailing literature. Our study suggests perceived value is a mediating part in associations amid perceived quality, perceived risks, and purchase intention of PLBs. A structural equation modeling approach was adopted to test the proposed hypotheses with a convenience sample of 458 consumers of retail department stores obtained via a cross-sectional survey. The results demonstrate that the role of perceived value is vital in strengthening the association of consumer-perceived quality and purchase intention of PLBs as well as minimizing the consumer’s risks as they intend to buy PLBs. Overall, the study contributes to the emerging retail and consumer behavior literature regarding the role of perceived value in purchase intention of PLBs.

scholarly journals Pengaruh Store Image Perception, Dan Store Brand Price Image Terhadap Store Brand Purchase Intention Dengan Perceived Risk Sebagai Variabel Mediasi

2019 ◽  
Vol 3 (2) ◽  
Author(s):  
Didy Surjana
Keyword(s):  
Direct Effect ◽  
Significant Influence ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Store Image ◽  
Store Brand ◽  
Image Perception ◽  
Price Image

The store brand is one of strategy that retailers used for competing in the market which is getting tighter every single day. Based on previous research, there were several factor that influence purchase intention.this study aims to determine the effect of, strore image, perceived risk, and price image on purchase intention at modern market in Jakarta. The researh method  used in this study is PLS-SEM, and the data collected by structured quistionaires. Sample that used in this study is 204 respondents. And as the result, the direct effect of store image is the only variabel that wasn’t had a significant influence on purchase intention.

scholarly journals PERILAKU MASYRAKAT MENGGUNAKAN JASA GOCAR DI KOTA DENPASAR

2020 ◽  
Vol 9 (1) ◽  
pp. 179
Author(s):  
Kris Cahyadi Putra Jaya ◽  
Gede Bayu Rahanatha
Keyword(s):  
Significant Influence ◽  
Perceived Risk ◽  
Linear Regression Analysis ◽  
Perceived Value ◽  
Consumer Attitudes ◽  
Multiple Linear Regression Analysis ◽  
Brand Awareness ◽  
Intention To Use ◽  
Analysis Techniques ◽  
Perceived Price

The purpose of this study was to determine the behavior in Denpasar City using GoCar services. This research was conducted in Denpasar City. Methods of data collection using surveys with questionnaires and data analysis techniques in this study using multiple linear regression analysis techniques. The results of this study found that the Perceived Value, Perceived Risk and Perceived Quality had a positive and significant influence on the intention to use GoCar services. Perceived Price and Advertising have a positive and significant effect on the intention to use GoCar services. Consumer attitudes have a positive and significant influence on the intention to use GoCar services. GoJek company in this case GoCar should begin to increase brand awareness of its products and start educating prospective customers that GoCar products are safe to use. Keywords: consumer attitudes, services, services, perceived value

scholarly journals THE PURCHASE INTENTION’S DRIVER OF PRIVATE LABEL BRANDS FROM THE HYPERMARKET STANDPOINT

2020 ◽  
Vol 2 (5) ◽  
pp. 01-14
Author(s):  
Ima Ilyani Ibrahim ◽  
Nur Hazirah Mohammad Yatim
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Private Label ◽  
Primary Data ◽  
Buying Behavior ◽  
National Brands ◽  
Northern Areas ◽  
Perceived Price ◽  
Private Label Brands ◽  
Extensive Information

These days, the consumer is starting to make changes in their buying behavior since the income is overwhelmed due to the economic pressure. Subsequently, the Private Label Brands (PLBs) are offering lower prices compare to National Brands (NB), and cause the consumer started to purchase PLBs to manage their expenses. The determination of this research is to study the Purchase Intention of Private Label Brands (PLBs) and identifies the predictors of Purchase Intentions for the store brands since there are shortcomings of previous studies regarding PLBs' main factors. The aims are to observe the relationship between Purchase Intention of Private Label Brands (PLBs) and Perceived Price, Perceived Quality, Perceived Value, and Perceived Risk. Primary data was collected through self-administered questionnaires to the respondents in Northern areas using mall intercepts. From the finding, there are significant and influential relationships between the DV and IVs. The results will certainly provide extensive information where retailers should focus to obtain a strategic competitive advantage by adding value to its products and services or reducing its own costs more effectively than its rivals in the industry.

scholarly journals Pengaruh Perceived Quality Dan Perceived Value Terhadap Purchase Intention Dimediasi Perceived Risk

2021 ◽  
Vol 3 (3) ◽  
pp. 612
Author(s):  
Carolus Mario Nanjaya ◽  
Andi Wijaya
Keyword(s):  
Data Processing ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Global Economy ◽  
Research Method ◽  
Quantitative Methods ◽  
Perceived Value ◽  
Perceived Quality ◽  
Left Behind ◽  
Growing Economy

The global economy is something that must always be considered. The growing economy and the increasing number of competitors, make various parties have to rack their brains so that their companies are not left behind and continue to lead. The purpose of this study was to determine the effect of perceived quality and perceived value on purchase intention mediated by perceived risk. This research method uses quantitative methods using 100 samples taken from buyers of OFFBEAT & CO products, this study uses a Likert scale and analysis using PLS as a tool in data processing. The results of this study indicate that perceived value, perceived quality and perceived risk have a positive and significant effect on purchase intention.Sumber Perekonomian global merupakan sesuatu yang harus selalu diperhatikan.Perekonomian yang semakin berkembang dan saingan yang menjadi semakin banyak, membuat berbagai pihak harus memutar otak agar perusahaannya tidak tertinggal dan terus memimpin. Tujuan penelitian ini adalah untuk mengetahui pengaruh perceived quality dan perceived value terhadap purchase intention yang dimediasi perceived risk. Metode penelitian ini menggunakan metode kuantitatif dengan menggunakan sampel yang berjumlah 100 yang diambil dari para pembeli produk OFFBEAT & CO, penelitian ini menggunakan skala likert dan analisis menggunakan PLS sebagai alat bantu dalam melakukan pengolahan data. Hasil penelitian dari penelitian ini menunjukkan bahwa perceived value, perceived quality dan perceived risk berpengaruh positif dan signifikan terhadap purchase intention.

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