Propaganda overseas was vital to Britain in the Second World War. She could not easily confront her enemies alone and survive, much less win. It was imperative to keep her allies united, her empire and the commonwealth loyal, and neutrals benevolent—or perhaps, even, to get them committed to her side. These were the objectives of British propaganda overseas in war time. Despite foreign-office objections, the Committee of Imperial Defense (CID) in the mid-1930s gave responsibility for this work to the Ministry of Information (MOI), which was to be established on the outbreak of war. Meanwhile, ministry machinery had to be planned, and the policies which would govern its work had to be determined. These responsibilities were given in 1936 to Sir Stephen Tallents, public relations controller for the British Broadcasting Corporation (BBC) and Britain's leading expert on advertising publicity. Yet, neither the machinery nor a policy was ready when the war began in September 1939. The ministry and the country, as Phillip M. Taylor has indicated, was inarticulate, if not quite speechless, at the start of the “war of words.” Britain was able only to conduct propaganda to enemy countries, because plans for that work earlier had been removed from MOI control.Conflicts in the planning process created this situation in which two factors stand out. MOI planners were hampered at the start by departmental and personal feuding, which was permitted because no war emergency existed, and, after 1937, by the adherents of appeasement policy who dominated Whitehall. Stephen Tallents stood on the firing line most visibly as the government, led by an economy-minded treasury, discouraged planning any propaganda machinery for war time which might even hint at serious propaganda deployment in peace time.