From Marvelmen to Pop Art (1950–1961)
This chapter examines major developments in British comics during the period 1950–1961. It first considers comics as one of the cornerstones of children's entertainment in the 1950s before discussing the means by which American comics came to Britain as well as the objections to American comics in the country. It then describes the rise of girl's comics in the early 1950s, the appearance of parodies of the superhero, and the (continued) rise of the small superhero publishers. It also explores British publications that were viewed as doppelgangers of Captain Marvel, including Electroman, the production of Marvelman stories by the Gower Studio, and the resurrection of DC Thomson superheroes and the creation of new ones. Finally, it looks at the publications of Fleetway and the Independent Publishing Corporation (IPC) and suggests that the late 1950s and early 1960s were very interesting times for British adventure comics.