The Effects of Brand Safety on Consumer Attitudes toward Ad, Brand, and Purchase Intention in News Websites : Focusing on the Moderating Role of Brand Familiarity
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2014 ◽
Vol 42
(6)
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pp. 1007-1014
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2018 ◽
Vol 63
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pp. 144-150
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2017 ◽
pp. 85-96
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2013 ◽
Vol 13
(1)
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pp. 133-148
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2020 ◽
Vol 48
(8)
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pp. 781-801
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2019 ◽
Vol 90
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pp. 175-179
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