scholarly journals PENGARUH PROMOSI PENJUALAN, CITRA MEREK, DAN NILAI YANG DIRASAKAN DENGAN VARIABEL INTERVENING WOM TERHADAP KEPUTUSAN PENGGUNAAN KARTU KREDIT

2017 ◽  
Vol 6 (1) ◽  
Author(s):  
Muhammad Nadjib Usman
Keyword(s):  
Credit Card ◽  
Structural Equation ◽  
Brand Image ◽  
Negative Impact ◽  
Positive Impact ◽  
Equation Model ◽  
Sales Promotion ◽  
Perceived Values ◽  
Surrounding Areas ◽  
The Relationship

This research explains one of the factors that sales promotion, brand image and perceived values which felt with intervening variable word of mouth against the customers decision using of credit card bank CIMB Niaga. Questioner distributed to 120 respondents in Surabaya and surrounding areas. Data analyzed using the Structural Equation Model (SEM) used to analyze the relationship between the variables examined. The result shows that variable sales promotion, brand image have a positive impact to the decision of the customers , while brand image also have a positive impact against wom in influencing the decision of the customers, but WOM has negative impact against decision to used credit card.

Electronic Customer Relationship Management (E-CRM) and Customer Loyalty

2022 ◽  
Vol 18 (1) ◽  
pp. 0-0
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Service Providers ◽  
Positive Impact ◽  
Equation Model ◽  
Mediating Effect ◽  
Customer Relationship ◽  
The Impact ◽  
The Relationship

This study examined the impact of E-CRM on customer loyalty with the mediating effect of customer satisfaction in the banking industry. Customer satisfaction is important for loyalty because when the customers are satisfied with the services offered by their service providers, the relationship gets stronger which further leads to positive word-of-mouth. The data was collected using purposive sampling from 836 banks’ customers who were using E-CRM services and the data was analyzed using structural equation model (SEM) through AMOS. The results revealed that E-CRM and customer satisfaction had a significant positive impact on customer loyalty and also customer satisfaction partially mediated the relationship between E-CRM and customer loyalty. This study would offer useful acumen to both academicians and marketers and would help the bank managers to improve the quality of the services provided to their customers.

scholarly journals The Relationship between Recruiter Burnout, Work Engagement and Turnover Intention: Evidence from Serbia

2020 ◽  
Vol 31 (2) ◽  
pp. 197-210
Author(s):  
Tatjana Ivanovic ◽  
Sonja Ivancevic ◽  
Milica Maricic
Keyword(s):  
Work Engagement ◽  
Turnover Intention ◽  
Structural Equation ◽  
Negative Impact ◽  
Positive Impact ◽  
Online Questionnaire ◽  
Academic Literature ◽  
Equation Modelling ◽  
High Degree ◽  
The Relationship

Contemporary research on disorders in modern-day work environment marks burnout among employees in different professions as an important disorder with serious consequences. Practice has shown that recruiters are one of the professions frequently facing burnout. The relationship between burnout, work engagement and turnover intention has often been investigated in the literature. However, even though scholars are increasingly interested in these relationships in other professions, there is a growing need for studies evaluating the relationship between the three concepts among human resource (HR) professionals, particularly recruiters. Having this in mind, the aim of this study is to identify, understand and examine the relationship between burnout, engagement and turnover intention of recruiters in Serbia. The data was collected using an online questionnaire within a sample of 100 recruiters in Serbia. Copenhagen Burnout Inventory was used for measuring burnout, UWES-9 for measuring work engagement and TIS-6 for measuring turnover intention. Structural equation modelling (SEM) was used for evaluating the relationships between burnout, turnover intention and work engagement. The results of the research showed that work engagement has a negative impact on burnout and that burnout has a positive impact on turnover intention, while the relationship between work engagement and turnover intention was not confirmed. The correlation analysis confirmed all three examined relationships. The results largely support the findings from the literature for other professions confirming that employees who suffer from a high degree of burnout are more likely to have a turnover intention. Finally, the implications of these results and recommendations for organizations and recruiters themselves to prevent and decrease burnout are discussed. The findings of this study can make a contribution to the specific academic literature on burnout among recruiters and initiate further research on this topic of high interest.

Corporate governance and performance of medium-sized firms in Nigeria: does sustainability initiative matter?

2020 ◽  
Vol 20 (3) ◽  
pp. 401-427
Author(s):  
Babatunji Samuel Adedeji ◽  
Tze San Ong ◽  
Md Uzir Hossain Uzir ◽  
Abu Bakar Abdul Hamid
Keyword(s):  
Corporate Governance ◽  
Financial Performance ◽  
Financial Reporting ◽  
Structural Equation ◽  
Negative Impact ◽  
Positive Impact ◽  
Mediating Effect ◽  
Content Type ◽  
And Performance ◽  
The Relationship

Purpose The non-existence of the corporate governance (CG) concept for practices by non-financial medium-sized firms (MSFs) in Nigeria informed. This study aims to determine whether CG practices influence firms’ performance and whether sustainability initiative (SI) mediates the relationship between CG and MSFs’ performance in Nigeria. Design/methodology/approach A total of 300 firms were selected on convenience sampling basis from South Western Nigeria using a structured questionnaire. The authors used Statistical Package for Social Sciences for exploratory data analysis and hypotheses were tested using covariance-based structural equation modelling. Findings The results show that CG has a significant positive effect on performance [financial performance (FNP) and non-financial performance (NFP)] and SI. SI has a mixed impact on performance, e.g. a significant positive impact on NFP but insignificant negative impact on FNP. Similarly, SI has a combined mediating effect in the relationship between CG and performance, e.g. fully mediates CG → NFP and does not mediate CG → FNP. Firms are to invest in social and environmental initiatives substantially. CG codes will complement the International Financial Reporting Standards for MSFs. Research limitations/implications This study supports the assumptions of theories (institutional, stakeholder and agency) as the basis for the usage of multiple approaches to determine the outcome of hypotheses, especially in developing climes. Practical implications The study contributes to CG and performance literature by examining the mediating effects of SI. The paper also shows the necessity to emphasise NFP aspect. Policymakers should evolve CG codes to encourage stakeholders to believe more in the corporate existence of MSFs for strengthening capital-base and quality personnel engagement. Originality/value To the best of the authors’ knowledge, this is one of the first empirical attempts showing the evidence on the relationship between CG and NFP in Nigeria.

The Role of Self-Brand Connection on the Relationship Between Athlete Brand Image and Fan Outcomes

2020 ◽  
Vol 34 (3) ◽  
pp. 201-216 ◽  
Author(s):  
Thilo Kunkel ◽  
Rui Biscaia ◽  
Akiko Arai ◽  
Kwame Agyemang
Keyword(s):  
Structural Equation ◽  
Brand Image ◽  
Equation Model ◽  
Mediating Effect ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Team Commitment ◽  
Social Media Platforms ◽  
The Relationship

This research explored the role of athlete on- and off-field brand image on consumer commitment toward the athlete and associated team, preference by the athlete’s sponsor, and the mediating effect of consumers’ self-brand connection on these relationships. Data were collected from fans of soccer players through a cross-sectional survey promoted on social media platforms. A partial least squares structural equation model examined the direct effects of both athlete brand dimensions on athlete commitment, team commitment, and athlete sponsor preference, and the indirect effects mediated via self-brand connection. The results indicate that an athlete’s on-field image is significantly related to athlete sponsor preference, while the off-field image influences athlete commitment and team commitment. Self-brand connection is influenced by athlete off-field image and mediates the relationship between off-field image and athlete commitment. This study contributes to a better understanding of how to manage athlete brands and linkages between fans, athletes, and associated entities.

How CSR influences customer behavioural loyalty in the Chinese hotel industry

2019 ◽  
Vol 32 (1) ◽  
pp. 1-22 ◽  
Author(s):  
Matthew Tingchi Liu ◽  
Yongdan Liu ◽  
Ziying Mo ◽  
Zhidong Zhao ◽  
Zhenghao Zhu
Keyword(s):  
Structural Equation ◽  
Brand Image ◽  
Hotel Industry ◽  
Equation Model ◽  
Chinese Consumers ◽  
Convenience Sample ◽  
Content Type ◽  
Customer Trust ◽  
The Impact ◽  
The Relationship

Purpose The purpose of this paper is to focus on how corporate social responsibility (CSR) (i.e. responsibility to customers, employees and society) influences customer behavioural loyalty in the hotel industry. The mediating effects of brand image and customer trust on the relationship between CSR and customer behavioural loyalty are also considered. Design/methodology/approach In total, 298 valid responses to questionnaire surveys were collected from a convenience sample in China in 2017. A structural equation model was used to test the hypotheses. Findings Hotel customer behavioural loyalty can be enhanced by CSR performance. Performance in each of the three CSR domains positively impacted customer behavioural loyalty to different degrees. The impact of CSR on the customer had the strongest influence on Chinese customers’ behavioural loyalty among the three CSR domains of customer, employee and society. Brand image and customer trust were found to be mediators of the relationship between CSR performance and customer behavioural loyalty. Originality/value The current research contributes to the literature by demonstrating that CSR activities are not all equally effective. Results reveal that the society dimension of CSR had the strongest impact on Chinese customers’ brand image of hotels among the three CSR dimensions investigated. In terms of Chinese hotel customers’ trust, the CSR–customer dimension plays the most effective role. The findings also support the notion that Chinese consumers are beginning to use CSR information to evaluate hotels.

Second Screen and Sports: A Structural Investigation Into Team Identification and Efficacy

2015 ◽  
Vol 5 (3) ◽  
pp. 288-310 ◽  
Author(s):  
Nicole R. Cunningham ◽  
Matthew S. Eastin
Keyword(s):  
Self Efficacy ◽  
Structural Equation ◽  
Structural Investigation ◽  
Electronic Device ◽  
Positive Impact ◽  
Equation Model ◽  
Team Identification ◽  
Second Screen ◽  
The Relationship ◽  
Screen Use

A second screen is defined as a second electronic device used by audience members while watching a television program. While second screen use during sport programming is on the rise, current understanding of second screen use and engagement is lacking. Thus, in an attempt to extend Niche Theory, the current study employs a structural equation model to further understanding of second screen use. Further, to better understand the outcome of second screen use, the current study examines the relationship between team identification, engagement, and self-efficacy with second screen use. Results suggest that engagement and self-efficacy both have a direct influence on attitude, whereas team identification and self-efficacy have a positive impact on engagement. Each of the hypothesized relationships is tested individually as well as in a theoretically constructed model of engagement and use.

scholarly journals The Impact of the No-Plastic-Bag Campaign on Customer Repurchase Intentions and its mechanism in the Modern Trade Business in Bangkok

2021 ◽  
Vol 15 (2) ◽  
pp. 251631
Author(s):  
Akaraphun Ratasuk
Keyword(s):  
Structural Equation ◽  
Sampling Method ◽  
Brand Image ◽  
Perceived Value ◽  
Sustainable Business ◽  
Repurchase Intentions ◽  
Perceived Values ◽  
Plastic Bag ◽  
The Impact ◽  
The Relationship

This research investigated the impact of the no-plastic-bag campaign on customer repurchase intentions in the modern trade business in Bangkok. Six hundred customers of modern trade stores in Bangkok were initially approached using a stratified random sampling method, but only 418 of them participated in this survey. The partial least squares structural equation results indicated that the no-plastic-bag campaign promotes customer repurchase intentions (β=0.098; p=0.038). Also, the no-plastic-bag campaign could indirectly foster customer repurchase intentions via both enhancing brand image (t=7.379; p<0.001) and increasing customers’ perceived value (t=2.806; p<0.001). Therefore, it can be concluded that the no-plastic-bag campaign benefits modern trade businesses, promoting customer repurchase intentions by enhancing their brand image and customer perceived values. This research also explored the mediating roles of brand image and perceived value on the relationship. These findings provide new knowledge of the no plastic bag campaign’s contribution to customer repurchase intentions which has not yet been investigated, and the mechanism linking them together. The results can be applied as a guideline to other modern-trade businesses or other businesses to enhance their brand image and promote customer repurchase intentions, which is crucial to sustainable business accomplishment. This research investigated the impact of the no-plastic-bag campaign on customer repurchase intentions in the modern trade business in Bangkok. Six hundred customers of modern trade stores in Bangkok were initially approached using a stratified random sampling method, but only 418 of them participated in this survey. The partial least squares structural equation results indicated that the no-plastic-bag campaign promotes customer repurchase intentions (β=0.098; p=0.038). Also, the no-plastic-bag campaign could indirectly foster customer repurchase intentions via both enhancing brand image (t=7.379; p<0.001) and increasing customers’ perceived value (t=2.806; p<0.001). Therefore, it can be concluded that the no-plastic-bag campaign benefits modern trade businesses, promoting customer repurchase intentions by enhancing their brand image and customer perceived values. This research also explored the mediating roles of brand image and perceived value on the relationship. These findings provide new knowledge of the no plastic bag campaign’s contribution to customer repurchase intentions which has not yet been investigated, and the mechanism linking them together. The results can be applied as a guideline to other modern-trade businesses or other businesses to enhance their brand image and promote customer repurchase intentions, which is crucial to sustainable business accomplishment.

scholarly journals Fan Loyalty Toward International Football Team: The Role of Brand Image

2020 ◽  
Vol 2 (01) ◽  
pp. 58-72
Author(s):  
Dwi Irianto ◽  
Dwi Kartikasari
Keyword(s):  
Customer Loyalty ◽  
Structural Equation ◽  
Brand Image ◽  
Equation Model ◽  
Behavioral Loyalty ◽  
Attitudinal Loyalty ◽  
International Team ◽  
Football Team ◽  
The Relationship

The study of fan loyalty in sports marketing mostly is focused on spectator attachment and brand athlete. However, lack of studies examines the fan loyalty formulation toward the international team using brand image. This study aims to examine the influence of two brand image dimensions (attributes and benefits) in creating fan loyalty toward the international team. This study applies the covariance-based structural equation model for analyzing the data. The sample consists of 335 international team football fans in Indonesia. These results reveal that both attributes and benefits are pivotal factors in influencing attitudinal loyalty as well as behavioral loyalty. Further, the result shows that the effect of attributes on attitudinal loyalty is higher compared to behavioural loyalty. These findings extend the existing knowledge on the relationship between brand image and customer loyalty in a sports context and provide useful implications for practitioners to retain their fan loyalty.

The Mediating Role of Resilience and Social Support on the Relationship Between Childhood Neglect and Adult Well-Being

2021 ◽  
Vol 36 (2) ◽  
pp. 292-305
Author(s):  
Nilüfer Koçtürk ◽  
Selen Demirtas-Zorbaz ◽  
Bilge Tarım, M S
Keyword(s):  
Social Support ◽  
Significant Relationship ◽  
Child Neglect ◽  
Structural Equation ◽  
Negative Impact ◽  
Well Being ◽  
Equation Model ◽  
Childhood Neglect ◽  
Mediating Role ◽  
The Relationship

Childhood neglect has a lifelong negative impact on the individual's physical health and well-being and is a risk for psychopathology. The main purpose of this study was to examine the relationship between child neglect, resilience, social support, and well-being. Data were collected from 450 women. A structural equation model was designed and tested to determine the correlations between the variables affecting well-being. The results revealed that the more women were neglected during childhood, the lower they perceived social support and the lower their resilience and well-being. Additionally, there was a significant relationship between resilience and well-being, whereas there was no significant relationship between social support and well-being. The findings show that neglect directly affects well-being in adulthood in the negative direction.

scholarly journals Negative Impact of Social Network Services Based on Stressor-Stress-Outcome: The Role of Experience of Privacy Violations

2019 ◽  
Vol 11 (6) ◽  
pp. 137 ◽  
Author(s):  
Sanghyun Kim ◽  
Hyunsun Park ◽  
Moon Jong Choi
Keyword(s):  
Social Network ◽  
Structural Equation ◽  
Information Overload ◽  
Negative Impact ◽  
Equation Model ◽  
User Characteristics ◽  
Negative Effects ◽  
The Impact ◽  
The Relationship

Social network service (SNS) information has benefited many individuals. However, as such information has increased exponentially, the number of SNS users has increased dramatically and negative effects of SNSs on users have emerged. Many SNS users experience negative psychological conditions such as fatigue, burnout, and stress. Thus, in this study, we investigated the SNS and user characteristics that affect SNS fatigue, living disorder, and reduced SNS use intention. We developed a research model to examine the impact of two SNS characteristics (irrelevant information overload and open reachability) and two user characteristics (engagement and maintaining self-reputation) on SNS fatigue. We also examined the role of the experience of privacy violations in the relationship between living disorder and reduced SNS use intention. We collected data from 579 SNS users and created a partial least squares structural equation model to test the hypotheses. The results of the analysis showed that three factors, other than open reachability, positively affected SNS fatigue. Furthermore, we found that SNS fatigue significantly affected living disorder and reduced SNS use intention, and that experience of privacy violations significantly affected the relationship between living disorder and reduced SNS use intention. These results expand our understanding of SNS fatigue and users’ negative behaviors.

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