Over Packing Weight Reduction of Frozen Imitation Crab Stick: Case Study of Lucky Union Foods Company Limited

2021 ◽  
Vol 32 (3) ◽  
Author(s):  
Sunee Eadmusik ◽  
Thanthida Onwimon ◽  
Teerapong Khiawlek ◽  
Wongsak Rodsakan ◽  
Thaweerat Saetan
Keyword(s):  
Weight Reduction ◽  
Company Limited

Branding Through Sponsorship-Linked Marketing

2018 ◽  
pp. 189-212
Author(s):  
Luke Lunhua Mao ◽  
James J. Zhang
Keyword(s):  
Marketing Strategy ◽  
Brand Equity ◽  
Financial Support ◽  
Perceived Quality ◽  
Brand Experience ◽  
Sport Organizations ◽  
Company Limited ◽  
Sports Involvement ◽  
Marketing Activities

The essence of sponsorship is reciprocity. Whereas sport organizations and event promoters have increasingly relied on sponsors' resources and financial support to stage their events, many companies have also been vigorously seeking sponsorship opportunities to actualize their marketing goals, such as enhancing brand equity. This research examines the impacts of sponsorship-linked marketing activities on perceived consumer-based brand equity elements (i.e., brand loyalty, perceived quality, and brand awareness/associations) of the sponsor. This was done through a case study of how sponsorship-linked marketing strategy has shaped the development of Li Ning Company Limited, a Chinese sports apparel and equipment company. Results show that the branding effectiveness of sponsorship directly depends on event quality, perceived event-brand congruency, and brand experience, but not level of sports involvement.

The Montana Company, Limited: Case Study of an Anglo-American Mining Investment

1959 ◽  
Vol 33 (2) ◽  
pp. 190-203
Author(s):  
Clark C. Spence
Keyword(s):  
The West ◽  
Company Limited ◽  
Mining Investment ◽  
Anglo American

The mineral riches of the West were exploited in distinct stages. Before a settled industry could emerge, highly speculative development companies bought out the discoverers, skimmed the cream, and braved the hazards of nature and management. Some, like the Montana Company, flourished for a time, but litigation, depletion, absentee ownership, and high costs made long-term existence almost impossible.

Investigating the Effect of Weight Reduction of Rod-End in Drag-Link Product with Finite Element Analysis, Fatigue Test, and a Case Study

2020 ◽  
Vol 21 (2) ◽  
pp. 513-518
Author(s):  
Erinç Uludamar ◽  
Mustafa Taş ◽  
Sami Gökberk Biçer ◽  
Cihan Yıldırım ◽  
Ebru Aykut Yıldırım ◽  
...  
Keyword(s):  
Finite Element Analysis ◽  
Finite Element ◽  
Fatigue Test ◽  
Weight Reduction ◽  
Element Analysis ◽  
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