Responsible Tourism Consumption in Thailand: eWOM’s Role

2020 ◽  
Vol 11 (2) ◽  
pp. 471
Author(s):  
Theera ERAWAN ◽  
Donyaprueth KRAIRIT
Keyword(s):  
Conceptual Framework ◽  
Structural Equation ◽  
Behavioral Control ◽  
Sustainable Consumption ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Mediating Role ◽  
Responsible Consumption ◽  
Primary Focus ◽  
Responsible Tourism

This paper examines the effects of electronic word-of-mouth (eWOM) on responsible tourism consumption behavior, based on the theory of planned behavior (TPB) and empirical investigation. A three-pronged approach (a cross validation technique involving a literature review, expert interviews, and an exploratory field study) was employed to obtain reliable and valid results. Structural equation modeling (SEM) was utilized to confirm the conceptual framework and hypotheses. Findings revealed a positive relationship between perceived behavioral control (PBC) and intention. Intention’s mediating role in responsible tourism consumption was also supported. eWOM’s positive, indirect effect on responsible tourism consumption emerged apart from the literature. The outcomes provide useful information for governments, the private sector, and civil society in planning and implementing sustainable consumption activities to achieve overall development for sustainable tourism. By proposing a conceptual framework based on TPB and utilizing the three-pronged approach, eWOM’s effects emerged as a valid extension of TPB. This study is among the first to be conducted in developing country and in the context of tourism in Thailand, where the primary focus is Sustainable Development Goal (SDG) #12: responsible consumption and production.

scholarly journals Consumers Purchase Intentions of Green Electric Vehicles: The Influence of Consumers Technological and Environmental Considerations

2021 ◽  
Vol 13 (21) ◽  
pp. 12025
Author(s):  
Bireswar Dutta ◽  
Hsin-Ginn Hwang
Keyword(s):  
Electric Vehicles ◽  
Structural Equation ◽  
Environmental Concern ◽  
Behavioral Control ◽  
Sustainable Consumption ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Vehicle Performance ◽  
Intention To Adopt ◽  
Consumption Intentions

The purpose of the current study is to explore barriers influencing consumers’ intention to adopt sustainable electric vehicles (EV) based on the modified theory of planned behavior (TPB) model. Structural equation modeling (SEM) and confirmatory factor analysis (CFA) were employed to analyze the research model, using 262 valid responses. The findings of the current study explored how attitude (ATT), subjective norm (SN), and perceived behavioral control (PBC) significantly influenced users’ sustainable consumption intentions. The finding also explored ways in which environmental concern significantly influenced ATT, SN, PBC, and sustainable consumption intention of the users. Not only measurements of vehicle performance, namely safety, reliability, and range, but other factors, such as purchasing price, charging facility, and maintenance and battery cost also influenced consumers’ sustainable consumption intentions. The predictive power of the proposed model (R2 = 63.5) was better than the original TPB (R2 = 53.6). Results also indicated that Taiwanese are primarily concerned about the greenhouse effects on the environment, which reflected their sustainable consumption intentions. The conclusions of the current study could assist government and policymakers in designing sustainable programs, which could improve consumers’ sustainable consumption intentions to prevent further air pollution and reduce CO2 emissions from the transportation sector.

An intention-based model of transfer of training

2015 ◽  
Vol 38 (8) ◽  
pp. 908-928 ◽  
Author(s):  
Eddie W.L. Cheng ◽  
Karin Sanders ◽  
Ian Hampson
Keyword(s):  
Structural Equation ◽  
Transfer Of Training ◽  
Behavioral Control ◽  
Training Model ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Content Type ◽  
Mediating Role ◽  
Transfer Behavior

Purpose – The purpose of this paper is to explicate and test an intention-based model to explain transfer of training behavior. The theory of planned behavior (TPB) is utilized to examine the role of transfer intention in the transfer of training process. Design/methodology/approach – A sample of 132 construction practitioners in Hong Kong was adopted. All measurement and structural models were assessed with structural equation modeling. Findings – Results showed that the three antecedents positively affected transfer intention, while perceived behavioral control and transfer intention affected transfer behavior positively. Moreover, a post hoc analysis supported the mediating role of transfer intention in the relationship between the antecedents and transfer behavior. Practical implications – Confirmation of the mediating role of intention has ascertained that it should be the core of a transfer of training model. To strengthen the transfer behavior, one has to find ways to increase the intention to transfer. Originality/value – This paper examined an intention-based model of transfer of training based on the TPB. The latter has rarely been applied to the prediction of transfer behavior.

scholarly journals Practicing Green Residence Business Model Based on TPB Perspective

2021 ◽  
Vol 13 (13) ◽  
pp. 7379
Author(s):  
Chao Wu ◽  
Shuling Liang ◽  
Weijiong Wu ◽  
Yuxiang Hong
Keyword(s):  
Business Model ◽  
Purchase Intention ◽  
Structural Equation ◽  
Behavioral Control ◽  
Steel Structure ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Intention To Purchase ◽  
Wide Range ◽  
Green Business

Green residence is the future of urban development, it is also an attempt to implement the green business model in the residential business field. The key to the success of a green business model is that a wide range of customers can accept its green value proposition and react to it through their purchase decisions. This study aims to develop a theory of a planned behavior (TPB) research model to predict individuals’ intention to purchase green residence. This study took steel structure residence as an example, which was widely recognized as one emerging type of green residence. The samples were selected in Baotou city of Inner Mongolia, P.R. China. Data analysis was performed using the structural equation modeling (SEM) with data obtained from a survey of 208 respondents using SPSS19.0 and AMOS17.0. The results found that the individuals’ intention to purchase green residence was significantly affected by attitude, subjective norm, and perceived behavioral control. Moreover, the empirical evidence showed that these influences differed between different gender groups. Specifically, women responders had a stronger effect on the path attitude impact on purchase intention than men. These findings can provide implications for practicing the green business model of real estate enterprise.

scholarly journals The mediational role of intimate partner acceptance and psychological adjustment in the relationship between intimate partner control and marital adjustment

2021 ◽  
Author(s):  
Ayşegül Aracı İyiaydın ◽  
Zeynep Hatipoğlu Sümer
Keyword(s):  
Psychological Adjustment ◽  
Structural Equation ◽  
Marital Adjustment ◽  
Behavioral Control ◽  
Intimate Partner ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Psychological Maladjustment ◽  
The Relationship

AbstractGrounded in Interpersonal Acceptance-Rejection Theory (IPARTheory), this exploratory study investigated the associations among perceived intimate partner rejection, intimate partner control, psychological maladjustment, and marital adjustment. Perceived behavioral control in intimate partner relationships has been under-researched within the context of IPARTheory. Although the role of behavioral control in child/adolescent-parent relationships has been well-established, insufficient exploration of the phenomenon in marriage relationships calls for new empirical findings. The conveniently selected sample consisted of 624 (360 female, 264 male) married individuals living in big cities of Turkey. Intimate Partner Acceptance-Rejection/Control Questionnaire, Personality Assessment Questionnaire, Dyadic Adjustment Scale, and Demographic Form were utilized to gather data. Structural Equation Modeling was utilized as the primary analysis to test the proposed sequential mediational model of the study. The results indicated that intimate partner behavioral control was significantly and indirectly associated with marital adjustment through the mediating effects of intimate partner rejection and psychological maladjustment. Moreover, intimate partner rejection had direct effects on psychological maladjustment and marital adjustment. The indirect effect of intimate partner rejection on marital adjustment via the mediation of psychological maladjustment was found to be significant. Lastly, the sequential mediation by intimate partner rejection and psychological maladjustment in the relationship between intimate partner control and marital adjustment was also significant. This study adds to the existing literature on IPARTheory by showing that perceived intimate partner behavioral control is quite negatively related to marital adjustment. Results underscore how perceived behavioral control by a spouse triggers rejection and diminishes the psychological adjustment of the controlled partner.

scholarly journals Analysis of Influencing Factors of College Students’ Intention to Repeated Blood Donation Based on Structural Equation Modeling

2021 ◽  
Author(s):  
Lingling Pan ◽  
Wei Hu ◽  
Wenjuan Han ◽  
Yingying Wang
Keyword(s):  
College Students ◽  
Structural Equation Modeling ◽  
Influencing Factors ◽  
Structural Equation ◽  
Blood Donation ◽  
Behavioral Control ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Behavior Intention ◽  
Donation Behavior

AbstractTo research the influencing factors of college students' blood donation behavior intention and propose intervention strategies to improve the repeated blood donation rate of college students. Questionnaire survey was used to research and analyze the influencing factors of behavior intention. Amos 21.0 software was used to establish structural equation modeling and perform confirmatory factor analysis. SPSS 20.0 was used for statistic. The model was proved with highly adaptability, with χ2/df = 2.956 < 3. Factors influencing college students' intention of repeat blood donation behavior can be summarized into four: attitude, external motivation, advice-taking, and perceived behavioral control. Among them, attitude and perceived behavioral control have a great direct impact on behavioral intention, while the external motivation and recommendation acceptance have an indirect impact by influencing the other two factors. In view of those evaluation items with high path coefficient in each factor, we can develop recruitment strategies to influence college students’ repeated blood donation behavior and provide scientific suggestions for improving their repeated blood donation rate.

scholarly journals Intentions to Consume Sustainably Produced Fish: The Moderator Effects of Involvement and Environmental Awareness

2021 ◽  
Vol 13 (2) ◽  
pp. 946
Author(s):  
Kåre Skallerud ◽  
John Armbrecht ◽  
Ho Huy Tuu
Keyword(s):  
Social Norms ◽  
Structural Equation ◽  
Behavioral Control ◽  
Environmental Awareness ◽  
Food Product ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Product Involvement ◽  
Boomerang Effect ◽  
Positive Effect

The purpose of this study is to apply the conceptual framework of the theory of planned behavior (TPB) to explain the consumption of sustainable produced fish in Sweden. We seek to understand the moderating role of food product involvement and environmental awareness as extensions of traditional constructs such as attitudes, social norms, and perceived behavioral control. The data were derived from a representative sample of 1974 Swedish consumers. Structural equation modeling was applied to test the relationships between constructs and evaluate the reliability and the validity of the constructs. Attitudes had a significantly positive effect on intention to consume fish in general and sustainably produced fish in particular. Social norms had significantly positive effect on intention to consume fish in general, but no effect on intention to consume sustainably produced fish. Behavioral control had no effect on behavioral intention. Interestingly, involvement negatively moderated the effect of attitudes on both intention to consume more fish and to consume more sustainably produced fish. Environmental awareness also negatively moderated the effect of attitudes on intention to consume more sustainably produced fish. It seems that attempts to create food product involvement and environmental awareness among consumers may have the opposite effect—a boomerang effect—than what conventional wisdom and much of the research on fish consumption indicates. Theoretical and practical implications of the findings are discussed.

The Binding and Blinding Influence of Project Commitment

2015 ◽  
Vol 28 (1) ◽  
pp. 57-74 ◽  
Author(s):  
Melinda L. Korzaan ◽  
Nita G. Brooks
Keyword(s):  
Structural Equation ◽  
Affective Commitment ◽  
Behavioral Control ◽  
Equation Modeling ◽  
Future Research ◽  
Perceived Behavioral Control ◽  
It Projects ◽  
Continuance Commitment ◽  
It Project ◽  
Survey Responses

Proper management of information technology (IT) projects remains important within organizations; they require tremendous investment and consume valuable resources. To enhance one's understanding of IT projects and the continued issue of project failure, this study develops a model of the psychological influences of IT project commitment for individuals working on IT projects and its influence on intentions to continue an IT project (ICITP). Survey responses from 232 individuals across several organizations were obtained, and structural equation modeling was used to analyze the data. Three forms of project commitment (affective, continuance, and normative), subjective norm, and perceived behavioral control – internal were significant predictors of ICITP, explaining 64% of the variance. Additionally, continuance commitment and perceived behavioral control – internal were found to explain 46% of the variance in affective commitment. Implications and directions for future research are provided.

scholarly journals Social Psychological Determinants of Bicycle Commuting in Russia: An Empirical Examination of the Model of Goal-Directed Behavior

2016 ◽  
Vol 7 (1) ◽  
pp. 123-139
Author(s):  
K.V. Prozorova ◽  
L.K. Grigoryan
Keyword(s):  
Structural Equation ◽  
Behavioral Control ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Social Psychological ◽  
Empirical Examination ◽  
Psychological Determinants ◽  
Past Behavior ◽  
Bicycle Commuting ◽  
Goal Directed Behavior

This paper reports on the outcomes of verification of Perugini and Bagozzi’s model of goal-directed behavior, according to which determinants of bicycle commuting include one’s intention to behave this way, perceived behavioral control and frequency of past behavior, and the individual’s intention is, in turn, influenced by attitudes, perceived social approval and emotions associated with this behavior. The model was tested on a sample of 814 subjects living in several regions of Russia (av- erage age 31 years, 70.6% males) using a survey. The scales of social psychological determinants were translated and adapted from the surveys used in previous studies. Confirmatory factor analysis and structural equation modeling confirmed the initial hypotheses only partially. It was proved that positive attitudes, perceived social ap- proval, expected positive emotions and frequency of past behavior result in greater desire to commute by bicycle; and that this desire and frequency of past behavior positively affect the subjects’ intention, whereas perceived behavioral control (i.e. perceived difficulties with behaving this way) affects their intention negatively. In contrast to our expectations negative emotions and perceived behavioral control don’t seem to predict desire to commute by bicycle. The paper puts forward and ex- plores some new hypotheses on possible reasons for the absence of such correlations in the Russian context.

Young consumers' purchase intention toward organic food: exploring the role of mindfulness

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Alok Tewari ◽  
Smriti Srivastava ◽  
Divya Gangwar ◽  
Vimal Chandra Verma
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Behavioral Control ◽  
Organic Food ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Content Type ◽  
Young Consumers ◽  
The Government

PurposeThe role of mindfulness in influencing green behaviors has been recognized in literature though it has not been explored sufficiently in the context of organic food. This study makes an attempt to explore the role of mindfulness in influencing young consumers' purchase intention (PI) toward organic food in India.Design/methodology/approachA total of 348 useable responses were collected through an intercept survey at organic food stores using a purposive sampling approach. Data analysis was carried out through structural equation modeling.FindingsMindfulness emerged as a significant predictor of behavioral intention. Further, the specific indirect effects of mindfulness through attitude, perceived behavioral control (PBC), drive for environmental responsibility (DER) and label reference willingness (LRW) were also significant.Originality/valueThis research is one of the initial efforts to link mindfulness with PI for organic food. The results could help the government and marketers tap onto the potential of mindfulness with regard to environment-friendly products and frame appropriate strategies for stimulating the demand for organic food in India

Entrepreneurial intentions on perceived behavioral control and personal attitude: moderated by structural support

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Alberto Magtoto Otchengco Jr. ◽  
Yuri Walter Dulay Akiate
Keyword(s):  
Structural Equation ◽  
Behavioral Control ◽  
Entrepreneurial Intention ◽  
The Philippines ◽  
Entrepreneurial Intentions ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Content Type ◽  
Personal Attitude ◽  
Structural Support

Purpose This study aims to explore the association between the tricycle drivers’ personal attitude and perceived behavioral control and their entrepreneurial intention. Moreover, the study was conducted to determine whether such a relationship is moderated by structural support. Design/methodology/approach A total of 349 tricycle drivers in the Philippines were randomly selected and served as the respondents of this study. To determine if there is a significant relationship between the variables, structural equation modeling was used. Findings Tricycle drivers denoted that the more positive their perceived behavior control and personal attitude is, the greater their entrepreneurial intention is likely to be. Hence, the relationship of perceived behavioral control and personal attitude on entrepreneurial intention is moderated by perceived structural support. Originality/value By learning individuals’ perceived behavioral control, personal attitude and their entrepreneurial intention of specific classes of people, specifically tricycle drivers, it is possible to assess the feasibility of entrepreneurial efforts initiated by the government even before it is implemented, avoiding wastage of both times, resources and effort.

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