The role of brand equity in increasing buying interest

Management Science Letters ◽

10.5267/j.msl.2021.3.009 ◽

2021 ◽

pp. 1999-2010

Author(s):

Gita Sugiyarti ◽

Aris Mardiyono

Keyword(s):

Structural Equation Modeling ◽

Brand Equity ◽

Structural Equation ◽

Brand Image ◽

Sales Promotion ◽

Brand Awareness ◽

Equation Modeling ◽

Significant Positive Effect ◽

Positive Effect

This study aims to analyze the effect of brand awareness, brand image and sales promotion on brand equity and consumer buying interest. The population of this study was all Swalayan Ada customers in Indonesia. The sample was taken by 550 respondents. After processing with normalization of data, the sample is worth using as many as 265 respondents. Analysis tools using Structural Equation Modeling with AMOS 16 program. The findings show that brand awareness, brand image and sales promotion have a significant positive effect on consumer buying interest. Brand image and sales promotion and brand equity have a significant positive effect on buying interest while brand awareness has no significant effect on consumer buying interest.

Download Full-text

The Effect of Bi-dimensionality of the Congruity on Consumer Responses

International Journal of Management Excellence ◽

10.17722/ijme.v3i1.115 ◽

2014 ◽

Vol 3 (1) ◽

pp. 281-287

Author(s):

Rim Meziou ◽

Fatma Besbes

Keyword(s):

Structural Equation Modeling ◽

Theoretical Model ◽

Brand Equity ◽

Structural Equation ◽

Brand Image ◽

Equation Modeling ◽

Consumer Responses ◽

Tv Program ◽

Managerial Level ◽

Positive Effect

This study attempts to provide a better understanding of the functioning of television sponsorship and to determine the effect of the bi-dimensionality of congruity between a sponsor brand and a television program on consumer responses. We used structural equation modeling to validate the theoretical model. The final survey show that the relevant side of the association of a pair (TV program/brand) has a positive effect on brand equity, brand image and attitude towards the brand but the expected side of the association between a program and a sponsor does not influence consumers’ responses in terms of brand equity, brand image and attitude towards the brand. Our research equally showed that relevance is necessary for the consumer to make sense of the association between the brand and the TV program. The contribution of this research at the managerial level consists in providing supporting arguments for television sponsorship.

Download Full-text

KETERKAITAN ANTARA PERCEIVED QUALITY,KESADARAN MEREK, KESETIAAN MEREK DAN CITRA MEREK

Jurnal Manajemen dan Pemasaran Jasa ◽

10.25105/jmpj.v4i1.486 ◽

2011 ◽

Vol 4 (1) ◽

pp. 51

Author(s):

Dedi Hidayah

Keyword(s):

Brand Equity ◽

Brand Loyalty ◽

Structural Equation ◽

Brand Image ◽

Perceived Quality ◽

Brand Awareness ◽

Primary Data ◽

Equation Modeling ◽

Store Brand ◽

Retail Market

As the retail market is still emerging on the last decade, naturally, the competition among players becoming more challenging. Empowering all the resource of the organization as added values would be the strategy to win the targeted market. Brand equity is one of valuable assets of the company since its ability to gain market share against these rivals, and the ability to keep customers by building brand loyalty which can in turn reduce marketing costs. The purpose of doing this study is to explore the interrelation of four brand equity components; brand awareness, brand loyalty, perceived quality and brand image in modern store industry, and improve the conceptualization of customer-based modern store brand equity. The research design used in this study is the hypotheses testing. The type of relationship between the variables in this study is the co relational research, because the researchers are interested in explaining the important variables related with the problems. The hypothesis testing was done by using Structural Equation Modeling (SEM) with the support of Amos version 7.0. This study is using primary data. The data was collected by questionnaire technique, by giving the written statements to the respondents. And then, the respondents gave their feedback about the statements given. The answers have been available. Keywords: Brand awareness, brand loyalty, perceived quality and brand image

Download Full-text

Leader positive humor and employee creativity: The mediating role of work engagement

Social Behavior and Personality An International Journal ◽

10.2224/sbp.10215 ◽

2021 ◽

Vol 49 (7) ◽

pp. 1-8

Author(s):

Guodong Yang

Keyword(s):

Structural Equation Modeling ◽

Work Engagement ◽

Structural Equation ◽

Equation Modeling ◽

Employee Creativity ◽

Mediating Role ◽

And Behavior ◽

The Relationship ◽

Positive Effect

Leader humor plays an important role in organizations because it affects employees' attitude and behavior. The positive effect of humor in organizations has been widely touted; however, research on the effect of leader humor on employee creativity is still rare. This study addressed how leader positive humor affects employee creativity and whether work engagement mediates this relationship. Data were collected from 233 supervisor–subordinate dyads in 23 Chinese hightech companies. Results of structural equation modeling indicate that leader positive humor was positively related to work engagement, and that work engagement was positively related to employee creativity. Additionally, work engagement mediated the relationship between leader positive humor and employee creativity. Thus, organizations should encourage managers to use positive humor to enhance employees' engagement at work, which will, in turn, lead to creative outcomes. This research extends understanding of the leader positive humor–employee creativity relationship.

Download Full-text

Relationship between social media marketing practices and customer response with mediating role of brand equity dimensions: an empirical investigation

Independent Journal of Management & Production ◽

10.14807/ijmp.v12i5.1425 ◽

2021 ◽

Vol 12 (5) ◽

pp. 1583-1599

Author(s):

Elmira Shadi ◽

Ailar Ebrahimi Hesari ◽

Behzad Shahrabi

Keyword(s):

Social Media ◽

Structural Equation Modeling ◽

Brand Equity ◽

Structural Equation ◽

Study Data ◽

Social Media Marketing ◽

Equation Modeling ◽

Mediating Role ◽

Survey Sample

This study aims to investigate the relationship between social media marketing practices and customer response with consideration of the mediating role of brand equity dimensions through structural equation modeling in an empirical case study. Data are analyzed using structural equation modeling. The following findings are found: The results show that there is a significant relationship between social media marketing practices and customer response in the survey sample. Additionally, the hypothesis about the mediating role of brand equity dimensions is also supported. The results of our research augment our understanding of the role of social media marketing practices in stimulating customer response (electronic word-of-mouth and commitment) and the role of brand equity dimensions (brand awareness and brand image).

Download Full-text

Pengaruh Keadilan Distributif dan Prosedural Kompensasi terhadap Kepuasan Kerja dan Kinerja Perawat di RSU DR. H. RM. SOESELO di Slawi, Kabupaten Tegal, Jawa Tengah

Jurnal Ekonomi Bisnis dan Kewirausahaan ◽

10.26418/jebik.v6i1.20723 ◽

2017 ◽

Vol 6 (1) ◽

pp. 18

Author(s):

Sulaefi Sulaefi

Keyword(s):

Job Satisfaction ◽

Structural Equation Modeling ◽

Distributive Justice ◽

Procedural Justice ◽

Structural Equation ◽

Equation Modeling ◽

Survey Method ◽

Significant Positive Effect ◽

Positive Effect

This research examines the organizationa justice include distributive justice compensation and pocedural justicecompensation to employess performance both directly and indirectly influenced by job satisfaction. The population inthis study were all nurse employees in RSU DR. H. RM. SOESELO in Slawi, Tegal District are totaling 142 people.Data were collected by survey method is to provide a list of questionnaires directly to the resp4.ondent. Data analysistechniques in this study using analysis of SEM (Structural Equation Modeling) program operated by AMOS 21. Theresults showed that distributive justce compensation significant positive effect on job satisfaction, procedural justicecompensation significant positive effect on job satisfaction, distributive justice compensation are not significsantly toemployees performance, procedural justice compensation are not significantly to employees performance, jobsatisfaction significant positive effect on employees performace, job satisfaction as a mediating influence ofdistributive justice compensation and procedural justice compensation to employees performance.

Download Full-text

Building customer loyalty for light steel products “Kencana Truss” in Bali

International Research Journal of Management IT and Social Sciences ◽

10.21744/irjmis.v6n4.668 ◽

2019 ◽

Vol 6 (4) ◽

pp. 156-168

Author(s):

I Komang Adi Dana Wijaya ◽

Ni Wayan Sri Suprapti

Keyword(s):

Customer Satisfaction ◽

Product Quality ◽

Customer Loyalty ◽

Structural Equation ◽

Brand Image ◽

Equation Modeling ◽

Brand Trust ◽

Significant Positive Effect ◽

Analysis Technique ◽

Positive Effect

The purpose of this study is to explain the effect of product quality on customer satisfaction mediated by brand image and brand trust, ultimately determining customer loyalty. The questionnaire distributed 175 copies to the users of Kencana Truss light steel in Bali Province, but valid for processing 133 copies. Data were analyzed using SEM (Structural Equation Modeling) analysis technique. The results of this study found that variable product quality, brand image, and brand trust have a significant positive effect on customer satisfaction. Customer satisfaction variables have a significant positive effect on customer loyalty. Variable brand image and brand trust, significantly mediate the effect of product quality on customer satisfaction. Similarly, customer satisfaction mediates the effect of brand image and brand trust on customer loyalty. The implications of the results of this study indicate that product quality is found as a major factor in increasing customer satisfaction which ultimately results in customer loyalty. Providers of light steel products should pay special attention to product quality, so customer satisfaction and loyalty can be maintained.

Download Full-text

EXAMINATION OF MUSLIM CONSUMERS’ INTENTIONS TO EAT AT FINE DINING RESTAURANTS

Journal of Islamic Monetary Economics and Finance ◽

10.21098/jimf.v7i1.1334 ◽

2021 ◽

Vol 7 (1) ◽

Author(s):

Muhammad Amiruddin Al- Farisi ◽

Latifah Putranti ◽

Nuraini Desty Nurmasari

Keyword(s):

Customer Satisfaction ◽

Willingness To Pay ◽

Consumer Satisfaction ◽

Structural Equation ◽

Equation Modeling ◽

Significant Positive Effect ◽

Symbolic Value ◽

The Relationship ◽

Positive Effect

This paper aims to identify the functional, symbolic, hedonic and Islamic value constructs of Muslim consumers’ satisfaction with fine dining restaurants. In addition, it develops the role of religiosity in the relationship between hedonic and Islamic symbolic values in consumer satisfaction and examines the effect of such satisfaction on the willingness to pay more. The method used in the research is based on a Structural Equation Modeling (SEM), with data collected using a questionnaire; 281 valid respondents took part in the study. The results show that in terms of the influence of the dimensions of perceived value in explaining customer satisfaction, the functional, hedonic and Islamic have has a positive and significant effect, whereas the symbolic value variable is is perceived to have no significant effect on satisfaction. Furthermore, customer satisfaction has a significant positive effect on the willingness to pay more. In comparison, religiosity does not moderate the effect of perceived symbolic value on consumer satisfaction. However, it does moderate the effect of hedonic and Islamic value.

Download Full-text

PERILAKU KONSUMEN MILENIAL MUSLIM PADA RESTO BERSERTIFIKAT HALAL DI INDONESIA: IMPLEMENTASI TEORI PERILAKU TERENCANA AJZEN

JEBA (Journal of Economics and Business Aseanomics) ◽

10.33476/jeba.v3i2.960 ◽

2019 ◽

Vol 3 (2) ◽

Author(s):

Rika Yulita Amalia ◽

Syifa Fauziah

Keyword(s):

Structural Equation Modeling ◽

Consumer Behavior ◽

Structural Equation ◽

Behavioral Control ◽

Subjective Norms ◽

Equation Modeling ◽

Significant Positive Effect ◽

Behavior Control ◽

Potential Market ◽

Positive Effect

Millennial generation is a generation born between 1980 and 2000. The number of millennial in Indonesia now reaches almost half of Indonesia's population. As a country with 87.2% of its population Muslim, it is a potential market for halal restaurants. This paper describes the behavior of Muslim millennial consumers in restaurants that have halal certificates in Indonesia. Research with the approach of the theory of planned behavior or planned training theory proposed by Ajzen (1991). The method used is Structural Equation Modeling (SEM) which analyzed using AMOS 24 program. The results of this study show that subjective norms and behavioral control have significant positive effect on consumer consumption interest. Interest in consumer consumption has asignificant positive effect on consumer behavior. While consumer behavior control does not affect consumer behavior.

Download Full-text

Modelling halal restaurant’s brand image and customer’s revisit intention

Journal of Islamic Marketing ◽

10.1108/jima-01-2021-0034 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Yunia Wardi ◽

Okki Trinanda ◽

Abror Abror

Keyword(s):

Service Quality ◽

Structural Equation ◽

Brand Image ◽

Equation Modeling ◽

Significant Positive Effect ◽

Health Awareness ◽

Content Type ◽

Revisit Intention ◽

Quality Health ◽

Positive Effect

Purpose Limited research has investigated the antecedents of halal restaurant’s brand image and its consequence to customer’s revisit intention empirically. This study aims to fill this gap by providing an insight into the relationship of halal restaurant brand image toward revisit intention, and the crucial antecedents of halal restaurant’s brand image, taking Rumah Makan Padang as a unit of analysis. Rumah Makan Padang (Padang Restaurant) is a type of halal restaurant in Indonesia originating from West Sumatra. These restaurants are widely spread in Indonesia and also in other countries where Indonesians migrate. Design/methodology/approach The research design was cross-sectional. Data were collected from various Rumah Makan Padang in West Sumatera, Indonesia. The proposed model was tested using structural equation modeling with a sample size of 450 respondents. Findings This study confirmed that halal restaurant’s brand image has a significant positive effect on customer’s revisit intention. Furthermore, the antecedents of halal restaurants brand image (i.e. service quality, health awareness and religiosity) were also found to have significant positive effect on halal restaurant’s brand image, Whereas, halal preferences do not have an influence on its brand image. Originality/value To the author’s knowledge, this study is among the first to provide a holistic approach toward the antecedents of halal restaurants brand image (i.e. halal preference, service quality, health awareness and religiosity) and investigated the effect of halal restaurant’s brand image on customer’s revisit intention. This study also proves the effect of religiosity on brand image, which has not been discussed in previous studies. From a market-specific context, this is also the first study that investigated the antecedents of Rumah Makan Padang’s brand image and its consequence to revisit intention.

Download Full-text

Components of Brand Equity: The Case of Bình Thuận Dragon Fruit

Journal of Asian Business and Economic Studies ◽

10.24311/jabes/2014.222.09 ◽

2014 ◽

Vol 222 ◽

pp. 142-160

Author(s):

HUYỀN NGÔ THỊ NGỌC ◽

Bằng Nguyễn Viết ◽

Minh Đinh Tiên

Keyword(s):

Structural Equation Modeling ◽

Theoretical Model ◽

Brand Equity ◽

Brand Loyalty ◽

Structural Equation ◽

Perceived Quality ◽

Brand Awareness ◽

Equation Modeling ◽

Brand Associations ◽

Dragon Fruit

The paper aims at testing the theoretical model of brand equity and developing a measure for brand equity of Bình Thuận dragon fruit and relationship between components of brand equity. The research results based on Structural Equation Modeling (SEM) demonstrate relationships between the following components of the brand equity of Bình Thuận dragon fruit: Brand awareness, perceived quality, brand associations and brand loyalty. The results also show that these components do affect the overall brand equity.

Download Full-text