Study on sales promotion for female customers on select durable goods with special reference to Erode district, Tamil Nadu state, India

2020 ◽  
Vol 22 (1) ◽  
pp. 1
Author(s):  
R. Renuka Devi ◽  
T. Vetrivel ◽  
P. Karthikeyan
Keyword(s):  
Special Reference ◽  
Tamil Nadu ◽  
Durable Goods ◽  
Sales Promotion ◽  
Tamil Nadu State

Biotechnology in Indian Agriculture: With Special Reference to Bt Cotton in Tamil Nadu – A Review

2012 ◽  
Vol 2 (2) ◽  
pp. 68-69
Author(s):  
Dr. V. Mohanasundaram Dr. V. Mohanasundaram ◽  
◽  
S. Saravanan S. Saravanan
Keyword(s):  
Special Reference ◽  
Tamil Nadu ◽  
Bt Cotton ◽  
Indian Agriculture

A Study on Job Satisfaction among Tamil Nadu State Transport Corporation (TNSTC) Employees at Tiruvarur Branch

GIS Business ◽  
2019 ◽  
Vol 14 (6) ◽  
pp. 230-242
Author(s):  
M. Ganesan, K ◽  
K. Veerakumar ◽  
N. R Vembu ◽  
Dr. M. K Durgamani ◽  
Dr. Renuka
Keyword(s):  
Job Satisfaction ◽  
Job Stress ◽  
Tamil Nadu ◽  
Heavy Traffic ◽  
Road Transportation ◽  
The Road ◽  
Tamil Nadu State ◽  
On The Road ◽  
Day By Day ◽  
Labour Turnover

Job satisfaction is an important factor for employees working in formal and informal sector. The job is small or big, permanent or temporary, risky or non-risky, job satisfaction is important. It is the mental feeling which drives the employees to excel. Job satisfaction is a combination of psychological, physiological and environmental circumstances. A satisfied employee is a contented and happy human being. The labour turnover depends upon job satisfaction. Even highly paid employees quit the job when they are not satisfied with the job. Road transportation in Tamilnadu is growing day by day. Job stress in the road transportation is very high due to increase in number of vehicle playing on the road and heavy traffic. The drivers and conductors working in public transport corporation are suffering from high job stress. If drivers and conductors are not satisfied with their job which leads to mental stresses and affects the productivity and also creates accidents. In this present study the researchers made an attempt to study the level of job satisfaction among the drivers and conductors who are working in the Tamilnadu State Transport Corporation (TNSTC). The study reveals the expectations of drivers and conductors working in TNSTC with regards to the attributes like salary, promotion and fringe benefits etc., are satisfactory and not detrimental. 

scholarly journals Maternal Vitamin B12 Status and Risk of Cleft Lip and Cleft Palate Birth Defects in Tamil Nadu State, India

2021 ◽  
Vol 58 (5) ◽  
pp. 567-576
Author(s):  
Ronald G. Munger ◽  
Rajarajeswari Kuppuswamy ◽  
Jyotsna Murthy ◽  
Kalpana Balakrishnan ◽  
Gurusamy Thangavel ◽  
...  
Keyword(s):  
Cleft Palate ◽  
Tamil Nadu ◽  
Cleft Lip ◽  
Maternal Nutrition ◽  
Case Control ◽  
Vitamin B ◽  
Plasma Vitamin ◽  
Maternal Vitamin ◽  
Increased Risk ◽  
Tamil Nadu State

Background and Objective: The causal role of maternal nutrition in orofacial clefts is uncertain. We tested hypotheses that low maternal vitamin B12 and low folate status are each associated with an increased risk of isolated cleft lip with or without cleft palate (CL±P) in a case–control study in Tamil Nadu state, India. Methods: Case-mothers of CL±P children (n = 47) and control-mothers of unaffected children (n = 50) were recruited an average of 1.4 years after birth of the index child and plasma vitamin B12, methylmalonic acid (MMA), total homocysteine (tHcy), and folate were measured at that time. Logistic regression analyses estimated associations between nutrient biomarkers and case–control status. Results: Odds ratios (ORs) contrasting biomarker levels showed associations between case-mothers and low versus high plasma vitamin B12 (OR = 2.48, 95% CI, 1.02-6.01) and high versus low plasma MMA, an indicator of poor B12 status (OR = 3.65 95% CI, 1.21-11.05). Case–control status was not consistently associated with folate or tHcy levels. Low vitamin B12 status, when defined by a combination of both plasma vitamin B12 and MMA levels, had an even stronger association with case-mothers (OR = 6.54, 95% CI, 1.33-32.09). Conclusions: Mothers of CL±P children in southern India were 6.5 times more likely to have poor vitamin B12 status, defined by multiple biomarkers, compared to control-mothers. Further studies in populations with diverse nutritional backgrounds are required to determine whether poor maternal vitamin B12 or folate levels or their interactions are causally related to CL±P.

Wells for welfare or illfare? Cost of groundwater depletion in Coimbatore, Tamil Nadu, India

Water Policy ◽  
2008 ◽  
Vol 10 (4) ◽  
pp. 391-407 ◽  
Author(s):  
K. Palanisami ◽  
A. Vidhyavathi ◽  
C. R. Ranganathan
Keyword(s):  
Tamil Nadu ◽  
Economic Cost ◽  
Groundwater Depletion ◽  
Cropping Pattern ◽  
Watershed Development ◽  
Groundwater Overdraft ◽  
Well Spacing ◽  
Coimbatore District ◽  
Tamil Nadu State ◽  
The Cost

Groundwater depletion is experienced in several districts of Tamil Nadu state and Coimbatore district is heading in that direction. The average well failure rate is 47% for open wells and 9% for bore wells. The total cost of depletion for new wells varies from Rs 1,999 per ha to Rs 90,975 per ha. The electricity subsidy to the farmers has varied from Rs 22,621 per ha for coconut growers to Rs 25,498 per ha for banana growers as on 2004. The cost of irrigation per cubic metre (m3) is less on large farms. The average net return with free electricity varies from Rs 0.14 per m3 to Rs 1.38 per m3 and is drastically reduced when electricity is priced at an economic cost, i.e. Rs −1.15 to Rs −0.14 per m3. The shift in cropping pattern towards high value crops helped the farmers to some extent to bear the cost of externalities arising out of depletion. The social cost caused by groundwater overdraft is about Rs 554.3 million, which may increase when the well density increases further. Suggested policy options are to change the cropping pattern to less water-consuming crops, to invest in watershed development activities, to change inefficient pumpsets and to adopt well spacing norms.

Most Difficult Topic in Social Science Curriculum as Perceived by Elementary Level Student-Teachers

2021 ◽  
pp. 236-247
Author(s):  
R. Vinodh Kumar ◽  
M. Vakkil
Keyword(s):  
Social Science ◽  
Student Teachers ◽  
Tamil Nadu ◽  
Science Curriculum ◽  
Sampling Technique ◽  
First Year ◽  
Elementary Teacher Education ◽  
Tamil Nadu State ◽  
Interest And Motivation ◽  
And Training

The study was conducted to identify the most difficult topic in elementary teacher education first-year social science curriculum as perceived by the student-teachers by using survey research design. The study also investigated the underlying reasons responsible for the student-teachers' difficulties in learning different topics. 218 student-teachers were selected using convenience sampling technique from five District Institutes of Education and Training (DIET), in Tamil Nadu State (India) for the study. The instrument used for data collection was a checklist designed by the researchers to elicit information from the student-teachers. The data collected were analysed using frequencies and percentages. The results showed that the topic namely, 'Reading the Globe, Maps and Atlas' was perceived as the most difficult topic in social science curriculum. The results also showed that teaching the topic without using the maps, lack of previous knowledge about the maps, the existence of vague concepts, heavy content load, and lack of interest and motivation to learn map concepts were the main reasons responsible for the student-teachers' difficulties in learning the topic.

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