An analysis of consumer behaviour of green marketing

2021 ◽  
Vol 5 (1) ◽  
pp. 49
Author(s):  
Sonia Gandhi ◽  
Inderpreet Singh
Keyword(s):  
Consumer Behaviour ◽  
Green Marketing

scholarly journals The Impact of Green Marketing on Green Consumer Behaviour in Jordan

2019 ◽  
Vol 15 (1) ◽  
pp. 36
Author(s):  
Arwa Hisham Rahahleh ◽  
Monira Abdallah Moflih ◽  
Zaid Ahmad Alabaddi ◽  
Jihad Farajat ◽  
Sanaa Nawaf AL-Nsour
Keyword(s):  
Natural Resources ◽  
Quantitative Method ◽  
Consumer Behaviour ◽  
Marketing Mix ◽  
General Purpose ◽  
Marketing Strategies ◽  
Green Marketing ◽  
Limited Resources ◽  
Marketing Activities ◽  
The Impact

These days, businesses are conscious that they cannot carry on without being aware of environmental problems. Firms generally face more limited natural resources, and must develop new or alternative ways of marketing. This is how green marketing comes into view, as it looks at how marketing activities utilize those limited resources while satisfying consumers' wants― both of individuals and industry― as well as achieving the organization's objectives. The general purpose of this study is to discuss the impact of green marketing strategies on green consumer behaviour in Jordan. This study used the quantitative method to gather accessible data from the study sample. The variables present in this study are marketing mix (product, place, price, promotion), and green consumer behaviour. The Partial Least Squares (PLS) approach as a statistical method was used to analyse the data. The population of the study is 2000 daytime visitors of a traditional day in two Amman malls, from which a sample of 500 randomly distributed questionnaires was analysed, according to 32 items. Results indicated that three out of four variables had a statistically significant relationship to green consumer behaviour. The exception was for the green price factor, which did not show a discernible statistical impact.

Review of literature on green consumer behaviour over 25 years (1994-2018)

2020 ◽  
Vol 20 (1) ◽  
pp. 45-61
Author(s):  
RV ShabbirHusain
Keyword(s):  
Geographical Distribution ◽  
Consumer Behaviour ◽  
Academic Work ◽  
Green Marketing ◽  
Review Of Literature ◽  
Work Done ◽  
Article Impact

The objective of this paper is to present a review and classification of academic work done on consumer behaviour in the green marketing domain over a 25-year period. Suitable keywords were used for identifying articles in top rated journals between the years 1994 and 2018. Two hundred and sixty-seven articles cleared the filtering criteria. These articles were analysed for their year of publication, publication outlet, authorship, article impact, geographical distribution of sample, frequently used theories, keywords, and products used for study. Studies were also classified on their primary themes and the underlying theories therein were presented. This research provides various indicators to researchers intending to work in the area of exploring consumer behaviour for green offerings.

scholarly journals Green Consumerism: a Special Emphasis on Purchase Behaviour towards Eco-Friendly Products in Bengaluru, India

2020 ◽  
Vol 8 (6) ◽  
pp. 716-719
Keyword(s):  
Consumer Behaviour ◽  
Reference Group ◽  
Market Value ◽  
Global Market ◽  
Green Marketing ◽  
Green Product ◽  
Green Consumerism ◽  
Factors Influencing ◽  
Green Packaging ◽  
Buying Behaviour

Green Consumerism is acquisition of a product in a market in sustainable way and eco- friendly environment. Now a days, our society is very much worried about our environment and the pollution caused by us. So, in order to protect our environment, we should follow green practice. Due to pollution and decomposition of Industrial waste, the ozone layer is getting depleted. The organization has to step forward to protect the environment by producing and selling. Moreover, because of this green product the sales of the organization can also be increased and it protects our environment. According to 2016 the green packaging global market value is 135.15 Billon U.S. dollar they are planning to reach 283.3 billion U.S. dollar by 2025.The study emphasis on factors influences the consumer behaviour toward Green Marketing. The questionnaire was prepared and sent to 373 people but, in that 283 respondents given their opinions. According to the study, the Vouch Factor, Environmental Factor and Reference Group are the factors influencing the consumer to Buying Behaviour Green Products

An analysis of consumer behaviour of green marketing

2021 ◽  
Vol 5 (1) ◽  
pp. 49
Author(s):  
Inderpreet Singh ◽  
Sonia Gandhi
Keyword(s):  
Consumer Behaviour ◽  
Green Marketing

scholarly journals Students Awareness of Green Consumer Behaviour and Sustainable Environment in Ghana: Using OpenBugs

2021 ◽  
Vol 13 (2) ◽  
Author(s):  
Solomon Abekah Keelson ◽  
Joseph Ahinful Johnson
Keyword(s):  
Environmental Sustainability ◽  
Consumer Behaviour ◽  
Simple Random Sampling ◽  
Green Marketing ◽  
Internet Survey ◽  
Survey Method ◽  
Green Product ◽  
Marketing Theory ◽  
Buying Behavior ◽  
Green Products

Green marketing has been widely studied because of its importance in marketing theory. The purpose of this green marketing study unlike previous ones was to examine student’s awareness of how their green consumer behaviour impact environmental sustainability. A total of three hundred and seventeen (317) tertiary students from the Technical Universities of Ghana were used as respondents in a simple random sampling approach, using the internet survey method. Using the OpenBUGS Bayesian statistical technique, the findings of the present study showed an average level of awareness of green products; students consider the potential environmental impact of their actions when making purchase decisions, and as their purchase habits are affected by their concern for the environment. Thus, students are able to distinguish between green product and non–green product. Again, they know the benefits of green products, and would prefer buying green product as first option. Moreover, they believe green buying behavior can contribute to saving the environment because the study showed a direct relationship between buying behavior and the environmental concerns. Finally, the ANOVA results revealed that male students’ response to green product is positive compared to their female counterparts, whose response to green product are negative. The study recommended that institutions could include in their marketing curricula subjects that train students on consumer knowledge, awareness, values, attitudes, expectations, perceptions and concerns for the environment.

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