scholarly journals Green Consumerism: a Special Emphasis on Purchase Behaviour towards Eco-Friendly Products in Bengaluru, India

2020 ◽  
Vol 8 (6) ◽  
pp. 716-719
Keyword(s):  
Consumer Behaviour ◽  
Reference Group ◽  
Market Value ◽  
Global Market ◽  
Green Marketing ◽  
Green Product ◽  
Green Consumerism ◽  
Factors Influencing ◽  
Green Packaging ◽  
Buying Behaviour

Green Consumerism is acquisition of a product in a market in sustainable way and eco- friendly environment. Now a days, our society is very much worried about our environment and the pollution caused by us. So, in order to protect our environment, we should follow green practice. Due to pollution and decomposition of Industrial waste, the ozone layer is getting depleted. The organization has to step forward to protect the environment by producing and selling. Moreover, because of this green product the sales of the organization can also be increased and it protects our environment. According to 2016 the green packaging global market value is 135.15 Billon U.S. dollar they are planning to reach 283.3 billion U.S. dollar by 2025.The study emphasis on factors influences the consumer behaviour toward Green Marketing. The questionnaire was prepared and sent to 373 people but, in that 283 respondents given their opinions. According to the study, the Vouch Factor, Environmental Factor and Reference Group are the factors influencing the consumer to Buying Behaviour Green Products

scholarly journals Factors influencing the consumer behaviour when buying food

2008 ◽  
Vol 53 (No. 6) ◽  
pp. 276-284 ◽  
Author(s):  
J. Stávková ◽  
H. Prudilová ◽  
Z. Toufarová ◽  
L. Nagyová
Keyword(s):  
Social Group ◽  
Consumer Behaviour ◽  
Word Of Mouth ◽  
Annual Income ◽  
Product Attributes ◽  
Brand Quality ◽  
Factors Influencing ◽  
Quality Product ◽  
Buying Behaviour

The paper analyses buying behaviour of Czech consumer units on the market with food. Authors present the factors that can influence significantly this behaviour, e.g. price, brand, quality, product attributes, habits, price reductions, advertisement, innovation and word-of-mouth. The results were obtained within the framework of a survey performed in a set of 1 074 Czech households by the staff of the Department of Marketing and Trade, the Mendel University of Agriculture and Forestry Brno, in November and December 2004. Respondents were classified on the base of their annual income, residency, social group, age and education.

scholarly journals Consumer Behaviour: A Comparison of Patanjali and Baidyanath Products

2021 ◽  
Vol 7 (2) ◽  
pp. 6-11
Author(s):  
Monika Bansal ◽  
Yogieta S Mehra ◽  
Nisha Rana
Keyword(s):  
Decision Making ◽  
Significant Role ◽  
Consumer Behaviour ◽  
Brand Image ◽  
Important Variable ◽  
Primary Survey ◽  
Factors Influencing ◽  
Buying Behaviour

Brand image plays a significant role in decision making by consumers. Brand image is considered as one of the important variable along with other variables which affects the buying behaviour. Present study attempted to understand the effect of consumers’ perception about a brand, analyse customers’ loyalty towards a brand and identify important factors influencing customers’ buying behaviour. Main focus was to compare two major companies viz., Patanjali and Baidyanath through a primary survey.

scholarly journals Students Awareness of Green Consumer Behaviour and Sustainable Environment in Ghana: Using OpenBugs

2021 ◽  
Vol 13 (2) ◽  
Author(s):  
Solomon Abekah Keelson ◽  
Joseph Ahinful Johnson
Keyword(s):  
Environmental Sustainability ◽  
Consumer Behaviour ◽  
Simple Random Sampling ◽  
Green Marketing ◽  
Internet Survey ◽  
Survey Method ◽  
Green Product ◽  
Marketing Theory ◽  
Buying Behavior ◽  
Green Products

Green marketing has been widely studied because of its importance in marketing theory. The purpose of this green marketing study unlike previous ones was to examine student’s awareness of how their green consumer behaviour impact environmental sustainability. A total of three hundred and seventeen (317) tertiary students from the Technical Universities of Ghana were used as respondents in a simple random sampling approach, using the internet survey method. Using the OpenBUGS Bayesian statistical technique, the findings of the present study showed an average level of awareness of green products; students consider the potential environmental impact of their actions when making purchase decisions, and as their purchase habits are affected by their concern for the environment. Thus, students are able to distinguish between green product and non–green product. Again, they know the benefits of green products, and would prefer buying green product as first option. Moreover, they believe green buying behavior can contribute to saving the environment because the study showed a direct relationship between buying behavior and the environmental concerns. Finally, the ANOVA results revealed that male students’ response to green product is positive compared to their female counterparts, whose response to green product are negative. The study recommended that institutions could include in their marketing curricula subjects that train students on consumer knowledge, awareness, values, attitudes, expectations, perceptions and concerns for the environment.

scholarly journals Green Consumerism : an Eco-Friendly Behaviour Form Through The Green Product Consumption and Green Marketing

2017 ◽  
Vol 7 (2) ◽  
Author(s):  
Wiwik Handayani
Keyword(s):  
Purchase Intention ◽  
Partial Least Square ◽  
Least Square ◽  
Green Marketing ◽  
Consumer Attitude ◽  
Green Product ◽  
Product Usage ◽  
Green Consumerism ◽  
Product Consumption ◽  
Consumer Purchase Intention

This research is referred to analyse the influence of consumer attitude of green product towards purchase intention. The consumer attitude of green product is a psychological tendencies that is expressed by evaluating a certain entity with some advantage or disadvantage considerations. The problem of this research is the low of cunsumer awareness to consume green product, because the lack to comprehend the importance of green product usage for health and eco-friendly. The purpose of this research is to test the influence of consumer attitude of green products towards purchase intention. Hypothesis testing using Partial Least Square (PLS). The result of analysis show that there is influence among consumer attitude of green product towards consumer purchase intention significantly.

scholarly journals Awareness of Green Marketing in Preventing Pollution of Environment

2021 ◽  
pp. 451-457
Author(s):  
Sisir Ghorai ◽  
Shruti Sengupta
Keyword(s):  
Product Development ◽  
Natural Environment ◽  
Green Marketing ◽  
Green Product ◽  
Sustainable Environment ◽  
Green Product Development ◽  
Challenges And Opportunities ◽  
Green Packaging ◽  
Current Scenario ◽  
Free Environment

The earth and green are incessantly linked with each other. But in today’s world green has become a neglected object. As a result, earth’s own balance is disrupted; resulting in no one is getting relief from environmental pollution, earthquake, tsunami, health problem. In this current business scenario environmental issue play on important role in business. They are trying to change consumers’ behaviors and creating pollution free environment by using green things without harming the environment. This concept is called green marketing or ecological marketing or environmental marketing. Green marketing and green product development are useful techniques that are used by firms to increase the competitive advantages. Green marketing and green product development have various benefits to increase sustainable environment and increase awareness of brand image. But in modern globalization era, it has become a challenge to keep consumers as well as consumers in fold and even keep our natural environment safe that is the biggest need of the time. Green marketing is a phenomenon which has developed particular important in modern market. The development in green marketing has opened the door of opportunity and concern with the natural environment and business have to quick accept concept like waste minimization, ecofriendly product, green packaging, pricing and have integrated environmental issues into organizational activities. In this paper, the main emphasis has been made of need, importance of green marketing. This paper describes the current scenario of the market and explores the challenges and opportunities businesses have with green marketing.

Factors Influencing Green Warehouse Practices in Malaysian Warehouse Industry: An Empirical Analysis

2019 ◽  
Vol 5 (1) ◽  
pp. 54
Author(s):  
Siti Norida Wahab ◽  
Nazura Mohamed Sayuti ◽  
Azimah Daud
Keyword(s):  
Industrial Development ◽  
Data Gathering ◽  
Global Market ◽  
Acceptance Rate ◽  
Extensive Literature ◽  
Factors Influencing ◽  
Industry Competition ◽  
Management Commitment ◽  
Top Management Commitment ◽  
The Government

The purpose of this study is to provide an understanding of the factors influencing green warehouse practices (GWP) in the Malaysian warehouse industry. Both stakeholder theory (ST) and institutional theory (IT) act as the foundation in developing the theoretical framework. Six factors were identified resulted from preliminary data gathering and an extensive literature review for constructing the model. The sample size consists of 226 respondents with the acceptance rate of 89 per cent. The findings revealed that customer demand, owner support, employee involvement, top management commitment, industry competition, and governmental pressure are positively associated with GWP. Based on the findings, warehouse companies and relevant authorities in Malaysia should focus on the importance of GWP towards becoming more competitive in the global market. The study provides a theoretical gap by proposing a valuable implication to scholars and practitioners in promoting sustainable industrial development which aligns with the government national agenda.

scholarly journals Factors Influencing Sustainable Purchasing Behaviour of Remanufactured Robotic Lawn Mowers

2021 ◽  
Vol 13 (4) ◽  
pp. 1954
Author(s):  
Daan Kabel ◽  
Mattias Elg ◽  
Erik Sundin
Keyword(s):  
Theory Of Planned Behaviour ◽  
Sustainable Consumption ◽  
Green Marketing ◽  
Environmental Knowledge ◽  
Consumer Acceptance ◽  
Research Model ◽  
Planned Behaviour ◽  
Lawn Mower ◽  
Factors Influencing ◽  
Purchasing Behaviour

The lack of consumer acceptance for remanufactured products is preventing the transition towards sustainable consumption. When knowledge about remanufacturing among consumers is limited, more insight is required into the consumer’s expectations. The purpose of this paper is to examine the consumer’s expectations and willingness to engage in sustainable purchasing behaviour when considering buying remanufactured robotic lawn mowers. The theory of planned behaviour and variables from green marketing help form the research model, which was tested empirically using survey data from 118 samples. The results indicate that sustainable purchasing behaviour of remanufactured robotic lawn mowers is primarily influenced by the consumer’s attitude and evaluation of the remanufactured product, and less so by external influences. Consumers expecting high product quality, low price, and low risk, had a positive evaluation and were therefore more willing to engage in sustainable purchasing behaviour of remanufactured robotic lawn mowers. More concisely, consumers value performance and price reductions, and worry about the time the remanufactured robotic lawn mower remains functional. Environmental knowledge among consumers is sufficient but cannot be fully translated into positive evaluations and sustainable purchases of remanufactured robotic lawn mowers. This research provides guidance for how remanufacturing firms can improve their circular marketing and remanufacturing strategies.

Factors influencing buying behaviour of green energy consumer

2017 ◽  
Vol 151 ◽  
pp. 393-405 ◽  
Author(s):  
Deepak Sangroya ◽  
Jogendra Kumar Nayak
Keyword(s):  
Green Energy ◽  
Factors Influencing ◽  
Buying Behaviour

scholarly journals Analysis of Green Marketing Tools towards Consumer Purchase Intention in Kathmandu

2018 ◽  
Vol 1 (1) ◽  
pp. 37
Author(s):  
Shulov Shrestha
Keyword(s):  
Hypothesis Testing ◽  
Purchase Intention ◽  
Green Marketing ◽  
Primary Data ◽  
Green Products ◽  
The People ◽  
Consumer Purchase Intention ◽  
Green Packaging ◽  
The Impact ◽  
Structured Questionnaire

<p>The main purpose of this study is to examine the impact of green marketing tools on product choice and how green initiatives influence purchase intention of consumers. The research also attempts to examine the relationship between age, income, education, and occupation with consumer purchase intention in association with green marketing tools. The study is descriptive in nature and focuses on hypothesis testing using structured questionnaire and interview. Structured questionnaire is used to collect primary data from a sample size of 120 respondents focusing on employed, self-employed, students and homemakers. These groups are assumed to represent green purchase in today’s society. However, opinions of marketing professionals have also been considered. The survey population represents the people who go for shopping; data have also been collected from the point of purchase. Green purchase intention was seen to be incremental considering the increase in the level of education of individuals. Green marketing tools i.e., environmental belief, green packaging, green branding, green advertisement, green labelling has been taken into account to observe its significance towards consumer purchase intention. Likert scale questions with five-scalerating were used to do the hypothesis testing. The questions included statements in conjunction with the measure of green marketing tool’s influence over consumer purchase intention. The research revealed that green marketing tools played a significant role in inducing a positive purchase intention towards green products. While there exists growing preference towards green products, price plays a major role in product purchase.</p><p>Journal of Business and Social Sciences Research, Vol. 1, Issue 1, pp. 37-57</p>

Sign in / Sign up

Export Citation Format

Share Document