Social media for web-communities of female entrepreneurs: a PRISMA-compliant exploration

2020 ◽  
Vol 16 (4) ◽  
pp. 396
Author(s):  
Tareq Rasul ◽  
Md. Rakibul Hoque ◽  
Md. Shamsul Arefin
SAGE Open ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 215824402110376
Author(s):  
Fakhar Shahzad ◽  
Adnan Abbas ◽  
Adnan Fateh ◽  
Raja Suzana Raja Kasim ◽  
Kashif Akram ◽  
...  

The excessive use of social media is an emerging phenomenon with several negative consequences in an entrepreneurial context. Based on the stressor–strain–outcome paradigm, this research aims to unveil the following: that social media late-night usage can affect two psychological strains (life invasion and technostress) among female entrepreneurs and thus influence their behavioral outcome (cognitive engagement). This study empirically tested the proposed mediation model using an online survey of 225 female entrepreneurs from the small- and medium-sized enterprise sector. A partial least squares structural equation modeling (PLS-SEM) was implemented to obtain the results. The findings indicate that late-night social media usage significantly raises life invasion and technostress among female entrepreneurs. Moreover, internal strains (life invasion and technostress) reduce female entrepreneurs’ cognitive engagement and significantly mediate the association between late-night use of social media and entrepreneurial cognitive engagement. This study draws associated practical and theoretical contributions based on findings, which were not previously discussed.


2021 ◽  
Vol 12 ◽  
Author(s):  
Ana Isabel Jiménez-Zarco ◽  
Jose Antonio Clemente-Almendros ◽  
Inés González-González ◽  
Jorge Aracil-Jordà

The business world is facing a very complicated situation due to the COVID-19 pandemic. Small- and medium-sized companies (SMEs)—both in Spain and at the global level—are seeing their survival jeopardized by a fall in revenues. This scenario is aggravated in the case of micro-SMEs headed by female entrepreneurs. Accordingly, micro-SMEs, particularly those led by female entrepreneurs, need to reinvent themselves to overcome the current adversities that could lead to the destruction of their businesses and hence their jobs. One of the ways to do this is to take advantage of digital transformation. Therefore, the aim of this paper is to analyze which variables influence the financial results of female-led Spanish micro-SMEs when they carry out social marketing actions. For that purpose, an online survey was designed and analyzed using the “PROCESS” macro. Results show that social media marketing actions have significant effects on financial performance.


2021 ◽  
Vol 3 (3) ◽  
pp. 864
Author(s):  
Vanessya Blandina Dasmasela ◽  
Hetty Karunia Tunjungsari

The purpose of this study was to determine and analyze the factors that influence the use of social media Instagram and its impact on the satisfaction of women entrepreneurs. This research was conducted by using judgment sampling method. Researchers distributed questionnaires to 200 women entrepreneurs. Data analysis using PLS SEM analysis. The results of the analysis conclude that Multi-channel has a significant effect on the use of social media among women entrepreneurs in West Jakarta. Trust has a significant effect on the use of social media among women entrepreneurs in West Jakarta. Ease has no significant effect on the use of social media among women entrepreneurs in West Jakarta. Accessibility has a significant effect on the use of social media among women entrepreneurs in West Jakarta. Security has a significant effect on the use of social media among female entrepreneurs in West Jakarta. Benefits have a significant effect on the use of social media among women entrepreneurs in West Jakarta. The use of social media has a significant effect on the satisfaction of women entrepreneurs in West Jakarta. The use of social media is able to mediate the effect of multi-channel on the satisfaction of entrepreneurs in West Jakarta. The use of social media is able to mediate the effect of trust on entrepreneur satisfaction in West Jakarta. The use of social media is not able to mediate the effect of convenience on the satisfaction of entrepreneurs in West Jakarta. The use of social media is able to mediate the effect of accessibility on entrepreneur satisfaction in West Jakarta. The use of social media is able to mediate the effect of security on the satisfaction of entrepreneurs in West Jakarta. The use of social media is able to mediate the effect of benefits on entrepreneur satisfaction in West Jakarta Tujuan penelitian ini adalah untuk mengetahui dan menganalisa faktor-faktor yang mempengaruhi penggunaan media sosial instagram dan dampaknya terhadap kepuasan pengusaha wanita. Penelitian ini dilakukan dengan metode judgement sampling. Peneliti menyebarkan kuesioner kepada 200 pengusaha wanita. Analsisi data menggunakan analisis SEM PLS. Hasil analisis menyimpulkan bahwa Multi-channel berpengaruh signifikan terhadap penggunaan media sosial di kalangan pengusaha wanita di Jakarta Barat. Kepercayaan berpengaruh signifikan terhadap penggunaan media sosial di kalangan pengusaha wanita di Jakarta Barat. Kemudahan tidak berpengaruh signifikan terhadap penggunaan media sosial di kalangan pengusaha wanita di Jakarta Barat. Aksesibility berpengaruh signifikan terhadap penggunaan media sosial di kalangan pengusaha wanita di Jakarta Barat. Keamanan berpengaruh signifikan terhadap penggunaan media sosial di kalangan pengusaha wanita di Jakarta Barat. Manfaat berpengaruh signifikan terhadap penggunaan media sosial di kalangan pengusaha wanita di Jakarta Barat. Penggunaan media sosial berpengaruh signifikan terhadap kepuasan pengusaha wanita di Jakarta Barat. Penggunaan media sosial mampu memediasi pengaruh multi-channel terhadap kepuasan pengusaha di Jakarta Barat. Penggunaan media sosial mampu memediasi pengaruh kepercayaan terhadap kepuasan pengusaha di Jakarta Barat. Penggunaan media sosial tidak mampu memediasi pengaruh kemudahan terhadap kepuasan pengusaha di Jakarta Barat. Penggunaan media sosial mampu memediasi pengaruh aksesibility terhadap kepuasan pengusaha di Jakarta Barat. Penggunaan media sosial mampu memediasi pengaruh keamanan terhadap kepuasan pengusaha di Jakarta Barat. Penggunaan media sosial mampu memediasi pengaruh manfaat terhadap kepuasan pengusaha di Jakarta Barat


TEMATIK ◽  
2014 ◽  
Vol 1 (2) ◽  
pp. 26-34
Author(s):  
Yanuar Herlambang, S.Sn.

Abstrak: Manusia pada dasarnya adalah mahluk sosial. Dalam kehidupan tradisional, kecenderungan manusia hidup secara sosial terlihat dari aktivitas kesehariannya yang membutuhkan interaksi dengan manusia lainnya seperti dalam pemenuhan kebutuhan dasar. Mereka berusaha mencari koneksitas dengan manusia lainnya dalam pencarian kebutuhan tersebut walaupun mereka berbeda lingkungan dan tidak saling mengenal, proses tersebutlah yang kemudian membentuk komunitas-komunitas yang merupakan kelompok sosial dari beberapa organisme yang berbagi lingkungan yang umumnya memiliki ketertarikan yang sama. Perkembangan teknologi terutama Internet memberikan dampak yang besar terhadap budaya masyarakat dalam beraktivitas, pertumbuhan media ini memberikan pengaruh terhadap budaya masyarakat dalam berinteraksi dan berkomunikasi. Dengan berbagai perkembangan media internet seperti social media, blog, microblog, web-communities, portal dan sebagainya, masyarakat dapat dengan mudah berinteraksi secara online atau langsung pada saat yang sama tanpa ada batasan geografis, ruang maupun waktu, mereka dapat berbagi apapun secara “real-time”, terlebih dengan perkembangan gadget yang makin memudahkan masyarakat untuk saling terkoneksi. Interaksi antar individu di dunia maya dapat dikatakan sebagai proses merepresentasikan diri melalui medium media digital internet, bukan presentasi fisikal. Kemudahan koneksi yang terus berkembang merubah budaya beraktivitas sosial seperti kemudahan dalam berbagi terhadap berbagai permasalahan yang ada disekitar mereka dan membuka peran aktif anggotanya untuk membangun solusi atau sebuah tujuan bersama.


2020 ◽  
Vol 7 (4) ◽  
pp. 3036-3047
Author(s):  
Tareq Rasul ◽  
Md. Rakibul Hoque ◽  
Md. Shamsul Arefin

Author(s):  
Jan Isakovic ◽  
Alja Sulcic

The aim of the chapter is to provide an example of community definition and community building methodology using a step-by-step approach. The presented community specification and building methodology allows refining a broad community purpose into specific measurable goals, selects the social media tools that are best matched with the company needs and results in a platform specification that can be relatively simply transformed into software specifications or platform requirements.


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