scholarly journals Faktor-Faktor Yang Mempengaruhi Penggunaan Media Sosial Instagram Terhadap Kepuasan Pengusaha Wanita

2021 ◽  
Vol 3 (3) ◽  
pp. 864
Author(s):  
Vanessya Blandina Dasmasela ◽  
Hetty Karunia Tunjungsari

The purpose of this study was to determine and analyze the factors that influence the use of social media Instagram and its impact on the satisfaction of women entrepreneurs. This research was conducted by using judgment sampling method. Researchers distributed questionnaires to 200 women entrepreneurs. Data analysis using PLS SEM analysis. The results of the analysis conclude that Multi-channel has a significant effect on the use of social media among women entrepreneurs in West Jakarta. Trust has a significant effect on the use of social media among women entrepreneurs in West Jakarta. Ease has no significant effect on the use of social media among women entrepreneurs in West Jakarta. Accessibility has a significant effect on the use of social media among women entrepreneurs in West Jakarta. Security has a significant effect on the use of social media among female entrepreneurs in West Jakarta. Benefits have a significant effect on the use of social media among women entrepreneurs in West Jakarta. The use of social media has a significant effect on the satisfaction of women entrepreneurs in West Jakarta. The use of social media is able to mediate the effect of multi-channel on the satisfaction of entrepreneurs in West Jakarta. The use of social media is able to mediate the effect of trust on entrepreneur satisfaction in West Jakarta. The use of social media is not able to mediate the effect of convenience on the satisfaction of entrepreneurs in West Jakarta. The use of social media is able to mediate the effect of accessibility on entrepreneur satisfaction in West Jakarta. The use of social media is able to mediate the effect of security on the satisfaction of entrepreneurs in West Jakarta. The use of social media is able to mediate the effect of benefits on entrepreneur satisfaction in West Jakarta Tujuan penelitian ini adalah untuk mengetahui dan menganalisa faktor-faktor yang mempengaruhi penggunaan media sosial instagram dan dampaknya terhadap kepuasan pengusaha wanita. Penelitian ini dilakukan dengan metode judgement sampling. Peneliti menyebarkan kuesioner kepada 200 pengusaha wanita. Analsisi data menggunakan analisis SEM PLS. Hasil analisis menyimpulkan bahwa Multi-channel berpengaruh signifikan terhadap penggunaan media sosial di kalangan pengusaha wanita di Jakarta Barat. Kepercayaan berpengaruh signifikan terhadap penggunaan media sosial di kalangan pengusaha wanita di Jakarta Barat. Kemudahan tidak berpengaruh signifikan terhadap penggunaan media sosial di kalangan pengusaha wanita di Jakarta Barat. Aksesibility berpengaruh signifikan terhadap penggunaan media sosial di kalangan pengusaha wanita di Jakarta Barat. Keamanan berpengaruh signifikan terhadap penggunaan media sosial di kalangan pengusaha wanita di Jakarta Barat. Manfaat berpengaruh signifikan terhadap penggunaan media sosial di kalangan pengusaha wanita di Jakarta Barat. Penggunaan media sosial berpengaruh signifikan terhadap kepuasan pengusaha wanita di Jakarta Barat. Penggunaan media sosial mampu memediasi pengaruh multi-channel terhadap kepuasan pengusaha di Jakarta Barat. Penggunaan media sosial mampu memediasi pengaruh kepercayaan terhadap kepuasan pengusaha di Jakarta Barat. Penggunaan media sosial tidak mampu memediasi pengaruh kemudahan terhadap kepuasan pengusaha di Jakarta Barat. Penggunaan media sosial mampu memediasi pengaruh aksesibility terhadap kepuasan pengusaha di Jakarta Barat. Penggunaan media sosial mampu memediasi pengaruh keamanan terhadap kepuasan pengusaha di Jakarta Barat. Penggunaan media sosial mampu memediasi pengaruh manfaat terhadap kepuasan pengusaha di Jakarta Barat

2020 ◽  
Vol 9 (1) ◽  
pp. 20-28
Author(s):  
Neel Rai ◽  
Rajeev Sijariya

This article describes the role of social media in the empowerment of women entrepreneurs. Through survey analysis, the researcher will explore the role social media plays for women in business in India. This research has studied the utility of social media for women entrepreneurs. This is done by using a grounded theory approach to data analysis. The findings show that social media has had an overall positive impact on the lives of women entrepreneurs.


SAGE Open ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 215824402110376
Author(s):  
Fakhar Shahzad ◽  
Adnan Abbas ◽  
Adnan Fateh ◽  
Raja Suzana Raja Kasim ◽  
Kashif Akram ◽  
...  

The excessive use of social media is an emerging phenomenon with several negative consequences in an entrepreneurial context. Based on the stressor–strain–outcome paradigm, this research aims to unveil the following: that social media late-night usage can affect two psychological strains (life invasion and technostress) among female entrepreneurs and thus influence their behavioral outcome (cognitive engagement). This study empirically tested the proposed mediation model using an online survey of 225 female entrepreneurs from the small- and medium-sized enterprise sector. A partial least squares structural equation modeling (PLS-SEM) was implemented to obtain the results. The findings indicate that late-night social media usage significantly raises life invasion and technostress among female entrepreneurs. Moreover, internal strains (life invasion and technostress) reduce female entrepreneurs’ cognitive engagement and significantly mediate the association between late-night use of social media and entrepreneurial cognitive engagement. This study draws associated practical and theoretical contributions based on findings, which were not previously discussed.


2017 ◽  
Author(s):  
◽  
Yanfang Wu

[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The debate about boundaries in journalism amid the rise of citizen journalism, the crisis of business models in the news industry and the use of social media in the news-gathering and dissemination process, has become a central focus in the media industry and academia. There is no doubt that the digital transition is a trend. Based on the Carlson's (2015) boundaries of journalism theory and Shoemaker and Vos' (2009) levels of analysis in the gatekeeping theory, administering a cross-sectional, self-administered questionnaire, national online survey (N=1063), conducting a Structural Equation Model (SEM) analysis, the study seeks to find out the relationships between socialization and perceptions of digital impact on journalism, journalists and news organizations. The findings showed news organizations' social media culture affects journalists' use of social media. Twitter interactivity mediates journalists' social media internalization and their attitude toward social media. However, this mediating effects does not apply to Facebook and other social media interactivity. The distinguishing line between reporters and editors is blurring in news organizations. Older journalists (age>40) are picking up social media as additional journalistic tools and developing a positive attitude toward them. However, there still may be a long way to go before old journalists become experts in social media.


2020 ◽  
Vol 12 (2) ◽  
pp. 121-136
Author(s):  
Celintara Anindya Ayu Wardhani ◽  
Sarah Kristina ◽  
Priyo Hari Adi

This study aims to analyze the effect of applying e-filing to taxpayer reporting compliance with the use of social media as a moderating variable. The data used are primary data in the form of questionnaires taken directly through filling out questionnaires distributed via online media using Google Form. The sampling method in this study uses a purposive sampling method with taxpayer criteria using social media. The results showed that the application of e-filing had a significant positive effect on compliance with taxpayer reporting while the use of social media was not able to moderate the effect of e-filing on taxpayer reporting compliance.


2020 ◽  
Vol 9 (2) ◽  
pp. 1-12
Author(s):  
Sherly Sherly ◽  
Fitria Halim ◽  
Acai Sudirman

The increase in product market share cannot be separated from the connectivity of the marketing system and media used. Marketing channels play an important role in increasing sales both in the short and long term. This study aimed to determine the role of social media in increasing the market share of MSME products in Pematangsiantar City. The research design used a literature study and field study models using a qualitative approach with a one-shot model. The research location was in 8 districts in Pematangsiantar City. The population in this study were MSME players scattered in 8 districts in Pematangsiantar City. The samples were collected using a non-probability sampling technique with purposive sampling technique, so that a total sample size of 240 respondents were obtained. Moreover, the data analysis technique used in this study was data analysis with a data reduction model that was obtained from data collection and data display. The results of this study concluded that the use of social media was very dominant in MSME players in the micro sector and Instagram was one type of social media that was often used. Furthermore, the results of the study also suggested that the time factor was the basis for MSME players using social media as a medium for promoting their products.


2021 ◽  
Vol 1 (1) ◽  
Author(s):  
Teresia Noiman Derung

Penelitian ini dilakukan untuk mengungkapkan bagaimana penggunaan media sosial untuk kegiatan katekese oleh para mahasiswa di Kota Malang, Jawa Timur. Penelitian ini menggunakan metode kuantitatif. Subjek penelitian adalah mahasiswa sekolah tinggi agama di Malang, Jawa Timur sebanyak 61 orang. Pengumpulan data menggunakan angket tertutup dengan menggunakan Google Form. Teknik analisis data menggunakan scoring, F prosen dan uji binomial. Pengolahan data menggunakan rumus scoring, memperoleh score rata-rata 1,72. Artinya dalam menggunakan media sosial sebagai sarana katekese, mahasiswa menjalankan keterlibatannya dengan baik. Berdasarkan hasil pengolahan data menggunakan uji binomial diperoleh nilai z = 4,05. Jika dibandingkan dengan nilai tabel maka nilai tersebut lebih rendah dari taraf signifikan 0,05 artinya ada perbedaan antara keterlibatan mahasiswa yang satu dengan yang lain dalam menggunakan media sosial sebagai sarana katekese.AbstractThis research was conducted to reveal how the use of social media for catechesis activities by the students in Malang City, East Java. This research uses quantitative methods. Research subjects are students of religious high schools in Malang, East Java, as many as 61 people. Data collection using a closed questionnaire using Google Form. The data analysis technique used scoring, F percent and binomial test. Processing data using the scoring formula, obtaining an average score of 1.72. This means that in using social media as a means of catechesis, students carry out their involvement well. Based on the results of data processing using the binomial test, the value of z = 4.05 was obtained. When compared with the table value, this value is lower than the significant level of 0.05, meaning that there is a difference between the involvement of one student and another in using social media as a means of catechesis


2021 ◽  
Vol 3 (4) ◽  
pp. 884
Author(s):  
Albert Albert ◽  
Oey Hannes Widjaja

The purpose of this study is to find out and analyze the influence of stress, motivation and work satisfaction on employee performance at PT One Six Eight Eight at Jakarta. This research was conducted by non-probability sampling method with a type of purposive sampling. The researcher distributed questionnaires to 35 employee at PT One Six Eight Eight at Jakarta. Data analysis using PLS SEM analysis. The results of the analysis conclude that stress, motivation and work satisfaction has a significant impact on employee performance.Tujuan penelitian ini adalah untuk mengetahui dan menganalisa pengaruh pengaruh stress, motivasi dan kepuasan kerja terhadap kinerja karyawan pada PT Satu Enam Delapan Delapan di Jakarta. Penelitian ini dilakukan dengan metode non probability sampling dengan jenis purposive sampling. Peneliti menyebarkan kuesioner kepada 35 karyawan PT Satu Enam Delapan Delapan di Jakarta. Analisis data menggunakan analisis SEM PLS. Hasil analisis menyimpulkan bahwa stress, motivasi dan kepuasan kerja berpengaruh signifikan terhadap kinerja karyawan.


2021 ◽  
Vol 4 (3) ◽  
pp. 287-300
Author(s):  
Ali Kusno

The purpose of this study is to formulate a redefinition of vocabulary related to language wars. This study uses descriptive qualitative research methods. The data analysis technique uses an interactive model consisting of three analysis components: data reduction, data presentation, and drawing conclusions or verification. The activities of the three components are carried out in an interactive form with the data collection process. The rise of legal cases related to language is in line with the increasingly massive use of social media in society. These cases are part of the language war. Society, in general, is still common and even misunderstands related speech that is categorized as language war and has the potential to be caught in the law. Language war is the use of the language of a speaker/writer intentionally as a tool/weapon for self or group interests. Language wars are carried out directly or indirectly that attack the ideas, thoughts, behaviour, honour, or physical condition of a person or group of speech partners. Language wars include suggestions, criticism, ridicule, incitement, defamation, insults, and slander. More detailed definitions and socialization efforts to the public regarding various language criteria are preventive measures for various legal cases related to language.


Author(s):  
Raden Hanif Arga Suryana ◽  
Dewi Komala Sari

This study aims to know the effect of Visual Merchandising, Store Atmosphere and Price Discount on Impulse Buying with Positive Emotion as an Intervening Variable in Ace Hardware Sidoarjo. The sample used were 100 respondents. Samples were taken by purposive sampling method. Data analysis technique is done by using PLS-SEM analysis with the SmartPLS 3.0 program. The results of this study indicate that Visual Merchandising has an effect on Impulse Buying, Store Atmosphere has an effect on Impulse Buying, Price Discount has no effect on Impulse Buying, Visual Merchandising has an effect on Positive Emotion, Store Atmosphere has an effect on Positive Emotion, Price Discount has an on effect on Positive Emotion, Positive Emotion has an effect on Impulse Buying, Visual Merchandising has an effect on Impulse Buying through Positive Emotion, Store Atmosphere has an effect on Impulse Buying through Positive Emotion, Price Discount has an effect on Impulse Buying through Positive Emotion


2021 ◽  
Vol 5 (1) ◽  
pp. 42
Author(s):  
Silvianetri Silvianetri

Social media is a communication tool that is commonly used by everyone in today's technological era. Excessive use of social media will cause addiction, and have an impact on people's psychology. This article aims to reveal data on the impact of social media addiction on the psychology of society and its implications for counseling. The research uses qualitative research methods, especially phenomenology. The research instrument is the researcher himself, and for data collection using in-depth interviews and observation. The research respondents are the people of West Sumatra with male and female sexes aged 15 to 50 years. The data analysis technique is using Miles and Huberman data analysis with the following steps; data reduction, data display, and conclusion drawing/verification. The results of the study found that the psychological impact of social media addiction generally affects people's cognitive and emotions. The positive impact is cognitive, namely increasing insight and thinking skills, as well as giving birth to various creative ideas. The negative impact is causing forgetfulness, panic, dead-end thoughts, lack of logical thinking. Emotionally the positive impact of using social media by the community is to create happiness, optimism, motivation, enthusiasm, enthusiasm. The negative impact is causing anxiety, despair, sadness, resentment, anger and frustration. The results of this study have implications for counseling, namely preventively developing counseling techniques that aim to reduce social media addiction. Curatively, it can develop counseling techniques that can improve brain function and reduce anxiety levels.


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