How Does Local–Global Identity Affect Price Sensitivity?

2017 ◽  
Vol 81 (3) ◽  
pp. 62-79 ◽  
Author(s):  
Huachao Gao ◽  
Yinlong Zhang ◽  
Vikas Mittal
Keyword(s):  
Secondary Data ◽  
Lower Price ◽  
Price Sensitivity ◽  
Local Identity ◽  
Global Identity ◽  
Mediating Role ◽  
Dependent Variables ◽  
Globalization Strategy ◽  
Research Show

The authors propose that when consumers’ local identity is accessible, they are less likely to be price sensitive because of a sacrifice mindset. Six studies using divergent measures of the independent and dependent variables as well as diverse samples (students and nonstudents, U.S. and Chinese residents, primary and secondary data) produce consistent results. Furthermore, the authors demonstrate the mediating role of a sacrifice mindset by both measuring and manipulating this construct; they also identify boundary conditions of the association between a consumer's local identity and price sensitivity. Previous research has shown that consumers with a local identity display lower price sensitivity to brands with a local origin. In contrast, the results from this research show that consumers with a local identity display lower price sensitivity even to products with an ambiguous origin. Firms using a globalization strategy can try to activate consumers’ local identity to make them less price sensitive to their brands, without having to position the brands as local.

EXPRESS: How Does Global–Local Identity Affect Consumer Preference for Access-Based Consumption? Investigating the Mediating Role of Consumption Openness

2021 ◽  
pp. 002224372110551
Author(s):  
Xiaodong Nie ◽  
Zhiyong Yang ◽  
Yinlong Zhang ◽  
Narayanan Janakiraman
Keyword(s):  
Close Association ◽  
Consumer Preference ◽  
Sharing Economy ◽  
Knowledge Gap ◽  
Local Identity ◽  
Global Identity ◽  
Mediating Role ◽  
Managerial Implications ◽  
The Relationship

Given the increasing importance of the global sharing economy, consumers face the decision as to whether to choose an access-based option versus an owning option. However, our understanding of how consumers’ global–local identity may influence their preference for access-based consumption is rather limited. The authors fill this knowledge gap by proposing that consumers high in global identity (“globals”) have a greater preference for access-based consumption than those high in local identity (“locals”). Such effects are mediated by consumers’ consumption openness. Consistent with the “consumption openness” account, the authors find that when the desire for openness is enhanced by a contextual cue, locals’ preference for access-based consumption is elevated, whereas globals’ preference for access-based consumption is unaffected. However, when the desire for openness is suppressed by a contextual cue, globals’ preference for access-based consumption is reduced, whereas locals’ preference for access-based consumption is unaffected. Similarly, consumers’ traveler–settler orientation sets a boundary for the relationship between global–local identity and preference for access-based consumption, given its close association with consumption openness. Theoretical and managerial implications are discussed.

scholarly journals How Does Consumers’ Local or Global Identity Influence Price–Perceived Quality Associations? The Role of Perceived Quality Variance

2019 ◽  
Vol 83 (3) ◽  
pp. 145-162 ◽  
Author(s):  
Zhiyong Yang ◽  
Sijie Sun ◽  
Ashok K. Lalwani ◽  
Narayan Janakiraman
Keyword(s):  
Secondary Data ◽  
Field Studies ◽  
Perceived Quality ◽  
Local Identity ◽  
Global Identity ◽  
Natural Boundaries ◽  
Price Perceptions ◽  
And Behavior ◽  
The Relationship

Globalization has substantially influenced the world economy. However, managers have a limited understanding of how local–global identity influences consumers’ price perceptions and behavior. In this research, the authors propose that consumers’ local (vs. global) identity leads to a greater tendency to make price–perceived quality (PPQ) associations. Perceived quality variance among comparison brands is a key mechanism underlying these effects. Two field studies (Studies 1 and 7), seven experiments (Studies 2–6, 9, and 10), and a systematic review of secondary data (Study 8) provide converging and robust evidence for the effect of local–global identity on PPQ. Consistent with the perceived quality variance account, when quality differences among the brands are made salient, PPQ associations of consumers high in global (but not local) identity significantly increase, compared with baseline conditions. However, when perceived quality similarities are made salient, PPQ associations of consumers high in local (but not global) identity significantly decrease. Product type and distribution of customer ratings represent natural boundaries for the relationship between local–global identity and PPQ. The authors conclude with the implications for managers’ targeting endeavors. We also provide specific tools that marketers can use in ads and point-of-purchase materials to encourage or discourage consumers in making PPQ associations.

The mediating role of female migration on social entrepreneurship activity

2017 ◽  
Vol 19 (4) ◽  
pp. 273-281
Author(s):  
Jacqueline Orr ◽  
Jill Kickul ◽  
Lisa Gundry ◽  
Mark Griffiths
Keyword(s):  
Social Entrepreneurship ◽  
Secondary Data ◽  
Ordinary Least Squares ◽  
Macro Level ◽  
Entrepreneurial Activity ◽  
Entrepreneurial Firms ◽  
Mediating Role ◽  
Female Migration ◽  
Regression Techniques

Social entrepreneurial firms exist within environments that are often severely resource constrained. The purpose of this study is to investigate several macro-level factors that can stimulate or impede the emergence of social entrepreneurship. Although little prior research on how these determinants impact social entrepreneurship has been conducted, this study reveals that several crucial macro-level variables appear to be related to social entrepreneurship. Unlike previous studies, this study employs enhanced variables designed to capture local perceptions as well as secondary data inputs. Ordinary Least Squares (OLS) regression techniques were used to understand their effects on social entrepreneurial activity. The results reveal that a country’s governance and female migration are related to the level of social entrepreneurial activity. In addition, positive female migration serves as an important mediating role between governance and increased levels of social entrepreneurial activity. Moreover, implications for understanding the role of macro-level factors on social entrepreneurship as well as the study’s limitations are discussed.

scholarly journals The influence of tourist evaluative factors on tourist behavioral intention: the mediating role of tourist satisfaction

2018 ◽  
Vol 1 (1) ◽  
pp. 33
Author(s):  
Elmer Hafiizh Fernaldi ◽  
I Made Sukresna
Keyword(s):  
Service Quality ◽  
Structural Equation ◽  
Equation Modeling ◽  
Mediating Role ◽  
Tourist Satisfaction ◽  
Central Java ◽  
Revisit Intention ◽  
Dependent Variables ◽  
Tourist Experience

This study examines the effect of tourist evaluative factors, specifically service quality and tourist experience on tourist satisfaction and its further influence on revisit intention and intention to recommend. Service quality and tourist experience serve as independent variables, while revisit intention and recommend intention are posited as dependent variables, with satisfaction acts as the intervening variable. Data analysis using  Structural Equation Modeling (SEM) of 186 tourist visiting Umbul Sidomukti, Semarang, Central Java, Indonesia, finds that both revisit intention and intention to recommend could be increased through the improvement of service quality and tourist satisfaction.

scholarly journals Linking Identity Leadership and Team Performance: The Role of Group-Based Pride and Leader Political Skill

2021 ◽  
Vol 12 ◽  
Author(s):  
Liang Hou ◽  
Lynda Jiwen Song ◽  
Guoyang Zheng ◽  
Bei Lyu
Keyword(s):  
Team Performance ◽  
Empirical Studies ◽  
Political Skill ◽  
Future Research ◽  
Global Identity ◽  
Mediating Role ◽  
Shared Identity ◽  
Future Research Directions ◽  
Recent Trends

Recent trends in the leadership literature have promoted a social identity approach of leadership that views leadership as the process of representing, advancing, creating, and embedding a sense of shared identity within a group. However, a few empirical studies explore how and when global identity leadership affects team performance at the workplace. To address this lacuna, we used multi-source and two-wave data among 81 teams to explore the role of group-based pride and leader political skill in the association between identity leadership and team performance. The results suggest that identity leadership positively predicts team performance through a mediating role of group-based pride. Furthermore, leader political skill moderates the indirect effect of group-based pride such that the effect is stronger when leader political skill is high rather than low. Finally, several theoretical and practical implications of this study are discussed, and future research directions are also suggested.

Bridging the global digital divide through digital inclusion: the role of ICT access and ICT use

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ibrahim Osman Adam ◽  
Muftawu Dzang Alhassan
Keyword(s):  
Structural Equation ◽  
Secondary Data ◽  
Structuration Theory ◽  
Global Level ◽  
Digital Inclusion ◽  
Content Type ◽  
Mediating Role ◽  
Ict Use ◽  
Global Digital Divide

Purpose In an increasingly digitalised society, digital participation is reliant on information communication technology (ICT) access and the ability to use technologies for everyday tasks. To this end, people risk being digitally excluded if they cannot access and use ICTs. The purpose of this paper is to examine globally the effects of ICT access and ICT use on digital inclusion on one hand and the mediating role of ICT usage on the linkage between ICT access and digital inclusion on the other. Design/methodology/approach The study used a hypothesized model based on structuration theory and secondary data drawn from multiple archival sources in 121 countries. The authors test the model using partial least squares structural equation modelling. Findings The results from the PLS analysis shows that while ICT usage significantly influences digital inclusion at the global level, ICT access does not. Furthermore, the mediating role of ICT usage was not supported. Originality/value This study to the best of the authors’ knowledge is one of the very few studies to examine the effects of ICT access and ICT use on digital inclusion at the global level. The study contributes to the discourse on digital inclusion in ICT4D research.

scholarly journals The Effect Of Insomnia On Functional Status Of Community-Dwelling Older Adults

2021 ◽  
Author(s):  
Penney H. Deratnay
Keyword(s):  
Older Adults ◽  
Functional Status ◽  
Secondary Data ◽  
Community Dwelling ◽  
Psychological Function ◽  
Moderate Severity ◽  
Mediating Role ◽  
Community Dwelling Older Adults ◽  
The Relationship

This secondary data analysis examined the extent to which fatigue mediates the relationship between insomnia and the physical, social, and psychological domains of functional status in community-dwelling older adults. Data were obtained from 209 older adults with insomnia. Regression analysis was used to test the proposed mediating role of fatigue. Findings identified insomnia of moderate severity in community-dwelling older adults. Insomnia was directly associated with social function and indirectly associated with physical and psychological function. Fatigue mediated the relationship between insomnia and all three domains of functional status. The findings highlight the importance of successfully managing insomnia and fatigue to promote functioning in older adults.

scholarly journals Motives of Green Consumption: The Moderating Roles of Perceived Consumer Effectiveness and Price Sensitivity

2020 ◽  
Vol 8 (1) ◽  
pp. 261-277
Author(s):  
Zohra Ghali Zinoubi
Keyword(s):  
Purchase Intention ◽  
Environmental Concern ◽  
Purchase Behavior ◽  
Price Sensitivity ◽  
Green Products ◽  
Green Consumption ◽  
Mediating Role ◽  
Health Consciousness ◽  
Perceived Consumer Effectiveness

 This paper aims to study a set of motives favoring purchase behavior while testing the mediating role of purchase intention within the context of green consumption. The literature review enabled us to distinguish mostly the following motives: health consciousness, environmental concern and the consumer’s social influence. The moderating roles of perceived consumer effectiveness and price sensitivity are also examined. The findings of a quantitative study involving 480 Tunisian consumers of green products indicate that protecting their health, supporting their environment and expressing their social affiliation are important motives of the consumers’ intention to buy green products. The intensity of these relationships is significantly moderated by the ‘consumer perceived effectiveness’. Thus, for the Tunisian consumer, a purchase intention is not consistent with a purchase behavior. It is indeed affected, in particular, by price sensitivity. The present study provides managerial insights for green marketers to operate in fast growing emerging markets.

scholarly journals The Low Cost Airline Consumer Price Sensitivity. An Investigation on The Mediating Role of Promotion and Trust in Brand

2014 ◽  
Vol 7 (3) ◽  
pp. 199-211 ◽  
Author(s):  
Janfry Janfry ◽  
◽  
Tabby Wihasari Harun ◽  
Arissetyanto Nugroho ◽  
◽  
...  
Keyword(s):  
Low Cost ◽  
Price Sensitivity ◽  
Mediating Role

scholarly journals THE TRANSFORMATIONAL LEADERSHIP AND OCCUPATIONAL STRESS: THE MEDIATING ROLE OF EMOTIONAL INTELLIGENCE

2020 ◽  
Vol 01 (02) ◽  
pp. 187-200
Author(s):  
Shahid Nawaz ◽  
Muhammad Tahir ◽  
Akbar Zaman
Keyword(s):  
Emotional Intelligence ◽  
Transformational Leadership ◽  
Occupational Stress ◽  
Secondary Data ◽  
Primary Data ◽  
Research Database ◽  
Mediating Role ◽  
The Relationship ◽  
Selection Of

The relationship between occupational stress and transformational leadership is mainly influenced by some factors wherein some contribute positively while some contributes negatively. From positive limits, the emotional intelligence is most effective factor which contribute in connection between occupational stress and transformational leadership. The researcher main contribution is the careful selection of the research variable and results that were based upon opinion of respondents concerning research variables. Both secondary and primary data were used to conduct, study, where secondary data was collected from the related articles on variables and primary data, was collected through questionnaires adapted from the previous studies. Through different tools of statistics (correlation, regression & mediation), collected data was analyzed to obtain answers to research questions (hypotheses). Results are significant and provide suitable information about the research variables to add values to existing research database.

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