Competition and Product Choice in Option Demand Markets
2016 ◽
Vol 16
(2)
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pp. 785-805
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Abstract This work presents the first analysis of competition through horizontal and vertical differentiation in option demand markets, which are common in the health-care sector. I studied two alternative market structures: (a) a “pure” option demand market where medical providers sell insurance directly to consumers and (b) a public insurance regime where the public insurer bargains over prices with providers before bundling both products under a single insurance policy. I show that (a) product choices in option demand markets differ greatly from those in respective spot markets and (b) bundling medical products under a single insurance policy alters product choices and equilibrium prices in a way that does not benefit consumers.
2021 ◽
Keyword(s):
2014 ◽
Vol 130
(1)
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pp. 415-464
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2007 ◽
Vol 8
(2)
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pp. 101-116
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2021 ◽
Vol 5
(1)
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pp. 89-102
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