scholarly journals Designing an online business communication course in English by responding to student needs through an evidence-based approach

2021 ◽  
Vol 0 (0) ◽  
Author(s):  
Prithvi N. Shrestha
Keyword(s):  
Course Design ◽  
Business Management ◽  
Business Communication ◽  
Course Evaluation ◽  
Needs Analysis ◽  
Evidence Based ◽  
Student Needs ◽  
Communication Course ◽  
Online Business ◽  
Management Students

Abstract Communication skills are essential for the employability and academic success of business graduates. These skills are either embedded in undergraduate business management courses or taught in a separate course. Designing an English communication course for business management students is reported widely in the literature. However, research on such courses for distance education is scarce despite their increasing demand for distance courses due to an increasing globalisation of higher education and workplaces. This paper reports on the evidence-based design of an award-winning online business communication course in English which responded to changing needs of distance business management students at The Open University, UK. It draws on student needs analysis data (student surveys, online forum posts, industry skills survey reports and a content analysis of business management courses and assignments) and course evaluation surveys to investigate how the online course addressed student needs in terms of course content, teaching and learning and assessment. It argues that student needs analysis is paramount for any new course design and online delivery because the success of a course relies on meeting student needs. The paper has implications for business communication course design and business communication teachers.

scholarly journals Analyzing Writing Needs of MBA Students: A Case Study of IIUI

2019 ◽  
Vol IV (II) ◽  
pp. 329-336
Author(s):  
Lubna Umar ◽  
Umaima Kamran ◽  
Saira Maqbool
Keyword(s):  
Language Proficiency ◽  
Business Communication ◽  
Faculty Members ◽  
Needs Analysis ◽  
Business Organizations ◽  
Analysis Model ◽  
Communication Course ◽  
Mba Students ◽  
Proficiency Level

This research aims to analyze written skills of students enrolled in Business Communication course by conducting a Needs Analysis survey. While focusing on the necessities, lacks and wants of learners, the current language proficiency of students was matched with the target level needed in business organizations. For this purpose, a needs analysis based on the target situation needs analysis model provided by Hutchinson and Waters (1987) was conducted. Two questionnaires were designed to collect data from learners and prospective business employers. Moreover, faculty members were interviewed to get an enriched data. A quantitative data was qualitatively analyzed to reveal that needs analysis is a neglected aspect of curriculum development in Pakistan and that the needs of students are not considered. Moreover, the written skills are being focused, but the current proficiency level of the learners does not match the target situation needs.

scholarly journals RHETORICAL ANALYSIS AT THE SERVICE OF BUSINESS COMMUNICATION: GENDER-BASED DIFFERENCES IN STUDENTS' PERCEPTION OF THE SPEAKER

2022 ◽  
pp. 693
Author(s):  
Zdravka Biočina ◽  
Ivanka Rajh
Keyword(s):  
Course Design ◽  
Rhetorical Criticism ◽  
Rhetorical Analysis ◽  
Business Communication ◽  
Thinking Skills ◽  
Critical Thinking Skills ◽  
Communication Course ◽  
Climate Action ◽  
Perception Of Quality ◽  
Gender Based

The paper points out the benefits of rhetorical analysis and rhetorical criticism in developing business communication skills. At Zagreb School of Economics and Management, both the American and the European approach to business communication have been combined, with LSP courses taught in the first year and business communication and rhetoric courses taught in the second year. An experiment was conducted on a sample of 99 students, including 57 female and 42 male participants, who were asked to assess the teenage activist Greta Thunberg and her speech at the UN Climate Action Summit in 2019. The research focused on the role of the gender in perception of quality, attractiveness of the speech, the use of ethos, pathos and logos, persuasiveness and the influence potential. The results showed that male students gave lower grades to Greta and her speech, unlike the female students, who would also be more willing to change their behavior as the result of listening to Greta’s speech. Nevertheless, these differences were statistically significant only for a limited number of questions. The potential gender bias to speakers should be addressed in the rhetoric and business communication course design. Exposing students to a diverse set of speakers increases their critical thinking skills, ensuring higher objectivity and bias-free assessment of speakers including their peers.

scholarly journals Analyzing Writing Needs of MBA Students:A Case Study of IIUI

2019 ◽  
Vol IV (III) ◽  
pp. 382-389
Author(s):  
Lubna Umar ◽  
Umaima Kamran ◽  
Saira Maqbool
Keyword(s):  
Language Proficiency ◽  
Business Communication ◽  
Faculty Members ◽  
Needs Analysis ◽  
Business Organizations ◽  
Target Level ◽  
Analysis Model ◽  
Communication Course ◽  
Proficiency Level

This research aims to analyze written skills of students enrolled in Business Communication course by conducting a Needs Analysis survey. While focusing on the necessities, lacks and wants of learners, the current language proficiency of students was matched with the target level needed in business organizations. For this purpose, a needs analysis based on the target situation needs analysis model provided by Hutchinson and Waters (1987) was conducted. Two questionnaires were designed to collect data from learners and prospective business employers. Moreover, faculty members were interviewed to get an enriched data. A quantitative data was qualitatively analyzed to reveal that needs analysis is a neglected aspect of curriculum development in Pakistan and that the needs of students are not considered. Moreover, the written skills are being focused, but the current proficiency level of the learners does not match the target situation needs.

Consulting Course Design: Theoretical Frameworks and Pedagogical Strategies

2002 ◽  
Vol 65 (4) ◽  
pp. 86-101 ◽  
Author(s):  
Elise J. Dallimore ◽  
Tasha J. Souza
Keyword(s):  
College Graduates ◽  
Course Design ◽  
Business Communication ◽  
Research Assessment ◽  
Academic Needs ◽  
Theoretical Frameworks ◽  
Pedagogical Strategies ◽  
Communication Course ◽  
Organizational Interventions ◽  
Instructional Frameworks

Educators need to be more proactive in expanding course offerings to respond to the academic needs of university students. Draum by excellent pay and prospects of gaining valuable experience, more college graduates are pursuing employment in consulting. With consulting skills growing in importance for many of our students in the 21st century, business communication scholars are particularly well posi tioned to help students develop these requisite skills and knowledge. Offering a course dedicated to the topic of consulting, or including consulting experience in a standard business communication course prepares students for engaging in consult ing activities, including research, assessment, training and development, facilita tion, and evaluation. Our course foregrounds instructional frameworks and serv ice learning to assist students in systematically assessing organizational problems and designing and implementing organizational interventions.

Competing Values Framework as Decoding Tool: Signature Pedagogy in Teaching Business Communication

2021 ◽  
Vol 84 (1) ◽  
pp. 60-84
Author(s):  
Hoi-Yi Katy Kan ◽  
Norhayati Ismail
Keyword(s):  
Course Design ◽  
Business Communication ◽  
Higher Learning ◽  
Competing Values Framework ◽  
Competing Values ◽  
Pedagogical Approach ◽  
Communication Course ◽  
Signature Pedagogy ◽  
Teaching Business ◽  
Robust Framework

This article explicates the operationalization of a theoretically robust framework in the teaching of business communication at an institute of higher learning. This article reimagines the design of a business communication course that focuses on the coalescence of both decoding and encoding processes of messages as a unified pedagogical approach in teaching business communication. This approach is in contrast with more conventional approaches in designing communication courses, which tend to prioritize one process over the other. Participants in the study acknowledged the instrumentality in the course design in promoting communicative values with real-world impact.

scholarly journals Relevance and Resourcefulness of Business Communication Course Contents: a Critical Evaluation in the State of Andhra Pradesh

2019 ◽  
Vol 8 (4) ◽  
pp. 3187-3193
Keyword(s):  
Andhra Pradesh ◽  
Descriptive Analysis ◽  
Critical Evaluation ◽  
Business Communication ◽  
Distribution Method ◽  
Communication Course ◽  
Good Communication ◽  
Career Opportunities ◽  
Positive Perspective ◽  
Management Students

In the context of career opportunities and job prospects, possessing good communication and employability skills in campus drives is one of the most significant areas to be improved in a life of management students. In order to achieve this, Business Communication course in a two year MBA programme is viewed in a positive perspective in terms of reaching their goals and reducing the unemployment rate among management graduates. In this connection, the present study specifically aimed at critically examining the Course Contents of the Business Communication course for MBA programme in select institutions of Andhra Pradesh. Structured questionnaire has been administered to major stakeholders (i.e. students and faculty) and HR personnel to collect data which is further analyzed both quantitatively and qualitatively. Using the descriptive analysis and frequency distribution method, the results and viable recommendations are provided to the respective university officials to customize the course contents of Business Communication course as per the students’ and industry needs

scholarly journals Development of Entrepreneurship Training Model of "Smart Entrepreneur Model" (SEM) at the Universitas Negeri Padang

2020 ◽  
Vol 12 (01) ◽  
pp. 12
Author(s):  
Asmar Yulastri
Keyword(s):  
Gap Analysis ◽  
Business Management ◽  
Training Model ◽  
Needs Analysis ◽  
Design Development ◽  
Skills Gap ◽  
Entrepreneurship Training ◽  
Online Business ◽  
Training Activities ◽  
Model Training

Training Entrepreneurship is one of the efforts to streamline the purpose of supporting entrepreneurship education in universities. This study aims to develop and produce a model of entrepreneurship training of "Smart Entrepreneur Model" (SEM) developed by using Four D's approach. The design development of the SEM Model Training Model was using ADDIE Instructional Design. Results of the research on the stages of needs analysis showed that students have a very high requirement for learning entrepreneurship, entrepreneurial planning, and business management, as well as a high need for a training online business based. Rationalization development carried out was a matter of lack of funded proposals by Ditjen which were only 21.42% of the submitted proposals which met the criteria set forth. Then, from 81 funded business proposals, it was only 30.86% that run caused by weak of business management committed by participants of Students Entrepreneurial Program (PMW). In the development of SEM Training Model, the design is Needs Analysis stage and skills gap analysis. Stages of the design were based on objectives, performance, goals of activities, methods, place and time, content, and syntax. Developed Syntax of SEM consisted of 8 steps of training activities where Syntac of SEM training Model consisted of the 8-step training process. They are Preparation Participants Training, Psychometric Test, Identification Results of Psychometric Tests, Analysis of Business, Management Mentoring, Mentoring Online Business, Business progress report, Evaluation of training implementation.

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