Influential Factors and User Behavior of Mobile Reading

2015 ◽  
Vol 24 (2) ◽  
pp. 223-234 ◽  
Author(s):  
Yi Zhou ◽  
Jianliang Wei ◽  
Fei Meng ◽  
Fen Jiang
Keyword(s):  
Technology Acceptance ◽  
Influential Factors ◽  
Mobile Internet ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Critical Ratio ◽  
Path Coefficient ◽  
Perceived Ease Of Use ◽  
Significance Level ◽  
The Impact

AbstractWith the popularization of mobile Internet and smart terminals, mobile reading with diversity and mobility has become a hot issue in the industry and academia. This article comes up with a hypothetical model of mobile reading user acceptance behavior based on the technology acceptance model and unified theory of acceptance and use of technology and conducts an analysis of the reliability and validity of questionnaire data. Based on this, the model fitness is analyzed as well as the path hypotheses testing. We find that user-perceived ease of use greatly influences perceived usefulness (path coefficient=0.841), and user attitude (path coefficient=0.860) and behavioral intention (path coefficient=0.154) are significantly impacted by perceived usefulness. The impact of social influence on user attitude toward using mobile reading is significant (path coefficient=0.341), but the influence of perceived payment is not obvious. The moderating effect of living habit is not obvious because the absolute value of the critical ratio is under 2.58 with a significance level of 0.01.

THE NEGATIVE EFFECT OF A PERCEIVED LACK OF AN INSTALLED BASE ON TECHNOLOGY ADOPTION

2015 ◽  
Vol 19 (02) ◽  
pp. 1550021 ◽  
Author(s):  
FIONA M. SCHWEITZER
Keyword(s):  
Technology Acceptance ◽  
Perceived Risk ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Solar Systems ◽  
Negative Effect ◽  
Technical Innovations ◽  
Acceptance Model ◽  
The Impact

In this paper, I analyse the impact that a perceived lack of an installed base has on the adoption of technological products. I use the Technology Acceptance Model (TAM), which considers perceived usefulness and ease-of-use as the central drivers of adoption and propose that the perceived lack of an installed base influences these two drivers. Based on cue utilisation theory, I further suggest that a perceived lack of an installed base can serve as an extrinsic cue of product quality deficiencies and difficulties with obtaining help and advice. In order to verify the supposed effect of a perceived lack of an installed base, I survey 162 households. The data shows that a perceived lack of an installed base of thermal solar systems (1) decreases their perceived usefulness and perceived ease-of-use and (2) acts as a mediator of the perceived risk. The study implies that managers launching technical innovations should develop strategies to influence consumers' perceptions of the current and the future installed base and communicate the development of the installed base to trigger adoption.

scholarly journals Analysis of e-Government Services: A Study of the Adoption of Electronic Tax Filing in Indonesia

2020 ◽  
Vol 23 (3) ◽  
pp. 179
Author(s):  
Rosdiana Sijabat
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Perceived Risks ◽  
Acceptance Model ◽  
The Impact ◽  
Tax Filing

This study explores the impact of perceived usefulness, perceived ease-of-use, and perceived risks of using electronic tax filing (e-Filing) on the intention to use e-Filing through a technology acceptance model framework. The theoretical foundation used in this study is the technology acceptance model (TAM) on 201 valid questionnaires completed by Indonesian taxpayers. The data collected was analyzed by structural equation modelling using SmartPLS (3.0 Version). The results of the study revealed that e-Filing’s perceived usefulness and risk were significantly associated with intention to use, while perceived ease-of-use did not have a significant effect. Although the influence of perceived risks significantly mediated the influence of perceived usefulness, it did not significantly mediate the influence of ease-of-use. Gender was found to significantly moderate the influence of e-Filing’s perceived usefulness, but not to moderate the influence of perceived ease-of-use. Importance-Performance Matrix Analysis (IPMA) finds that the intention to use e-Filing is most strongly influenced by its perceived usefulness and perceived risk. This implies that policymakers must highlight the perceived usefulness and communicate the perceived risks of e-Filing to ensure taxpayers are willing to use the system. To the best of the author’s knowledge, this study is the first to examine both mediation and moderation to analyze the adoption of technology in Indonesia’s taxation system and offer a policy perspective through IPMA.

scholarly journals HOW THE COVID-19 CRISIS IS AFFECTING CUSTOMERS’ INTENTION TO USE ISLAMIC FINTECH SERVICES: EVIDENCE FROM INDONESIA

2021 ◽  
Vol 7 ◽  
Author(s):  
Dety Nurfadilah ◽  
Sudarmawan Samidi
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Online Survey ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Government Support ◽  
Consumer Attitude ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
The Impact

The objective of this study is to investigate the factors that are affecting customers’ intention to use Islamic FinTech services during the Covid-19 crisis. It expands the technology acceptance model (TAM) by adding government support as a new variable for the context of Islamic FinTech services during the pandemic. Using TAM as a framework, we propose a model outlining the impact of government regulation, perceived usefulness, perceived ease of use, perceived trust, and user innovativeness on consumer attitude behaviour and the intention to use Islamic FinTech services, such as payment and peer-to-peer lending. 220 sets of data were collected from an online survey and analysed using partial least squares-structural equation modelling (PLS-SEM). The results show that government support for Islamic FinTech during the Covid-19 pandemic has had an indirect impact on attitude behaviour in using Islamic services through perceived ease of use and perceived usefulness. Attitude behaviour was found to have an impact on intention.

An Empirical Investigation of the Impact of Demographic Factors on E-Government Services Adoption

2018 ◽  
Vol 10 (2) ◽  
pp. 17-35 ◽  
Author(s):  
Isaac Kofi Mensah ◽  
Jianing Mi
Keyword(s):  
Technology Acceptance ◽  
Demographic Factors ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Direct Impact ◽  
Perceived Ease Of Use ◽  
Government Services ◽  
And Gender ◽  
Willingness To Use ◽  
The Impact

This article investigates the impact of demographic factors on the adoption of e-government services. The Technology Acceptance Model (TAM) was used as the theoretical framework for the study. SPSS was used to analyze the data. The results indicate that gender was significant in moderating the positive impacts of both perceived usefulness and perceived ease of use on the willingness to use e-government services. Age and education, however, were not significant in moderating the impact of perceived usefulness and perceived ease of use on the adoption of e-government services. Also, age, gender, and education have no direct impact on PU. Education has a direct impact on PEOU but age and gender do not. This article further has demonstrated that a perceived usefulness and perceived ease of use of e-government services are positive predictors of the willingness of citizens to use e-government services. The implications of these findings are further discussed.

Acceptance of Information and Communication Technologies in Education

2019 ◽  
Vol 15 (1) ◽  
pp. 24-44 ◽  
Author(s):  
Siwei Sun ◽  
Chang Xiong ◽  
Victor Chang
Keyword(s):  
Technology Acceptance ◽  
Information And Communication Technologies ◽  
Communication Technologies ◽  
Status Quo ◽  
Influential Factors ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Status Quo Bias ◽  
Perceived Ease Of Use ◽  
Task Technology Fit

This article explores the influential factors of acceptance of information communication technologies in high educational institutes. using intentions of the mobile educational information system. Based on available adoption models and theories, a research model was proposed and the data from the 250 questionnaires of Chinese students from Chinese and overseas colleges was analyzed by a quantitative method (PLS-SEM method), indicating several factors influencing the use of mobile educational apps. This study was conducted to check the possible changes in these influential factors because some authors pointed out that there might be some possible differences in different countries, fields and types of IT. The results show that student status quo bias will reduce their motivation in using mobile educational apps; their perceived task-technology fit will positively influence their perceived usefulness and perceived ease of use; and students' perceived descriptive norms of using mobile apps will positively affect their adoption intentions. The study verifies the validity of technology acceptance model, the perceived task-technology fit in explaining technology using behavior. Additionally, the study examines the effect of status quo bias and the mechanism of how task-technology fitness, social norms and status quo bias influence adoption intentions. Finally, study inspires some new research points from the perspective of demographic variables. The study will also help educators and designers to understand the antecedents of acceptance of mobile educational system and promote the quality of education.

The Impact of Political Trust on E-Government Services Adoption

2020 ◽  
Vol 11 (4) ◽  
pp. 27-47
Author(s):  
Isaac Kofi Mensah
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Political Trust ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Government Services ◽  
Acceptance Model ◽  
The Impact

This study explored the impact of political trust on the adoption of e-government services in China. The data for this study was generated through a research questionnaire instrument. The technology acceptance model (TAM) was used as the theoretical framework for the study while the analysis was done with SPSS. The results indicated that political trust is a significant predictor of the intention to use e-government services. The results also demonstrated that whilst political trust was not significant in predicting the perceived usefulness of e-government services, it was significant in determining the perceived ease of use of e-government services. In addition, this study has shown that political trust has a significant moderating effect on both the impact of perceived usefulness and perceived ease of use on the intention to use e-government services. The implications of these findings are discussed.

Customer Acceptance of a New Interactive Information Terminal in Grocery Retailing

2011 ◽  
pp. 289-305 ◽  
Author(s):  
Stephan Zielke ◽  
Waldemar Toporowski ◽  
Björn Kniza
Keyword(s):  
Technology Acceptance ◽  
Indirect Effects ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Extended Version ◽  
Perceived Ease Of Use ◽  
Customer Acceptance ◽  
Grocery Retailing ◽  
Acceptance Model ◽  
The Impact

This chapter uses an extended version of the Technology Acceptance Model to analyze the customer acceptance of a new interactive information terminal for cooking recipes aimed at grocery shoppers. The results show that perceived usefulness, perceived ease of use, and perceived enjoyment influence the customer acceptance of the terminal via direct and indirect effects. Furthermore, the impact of these variables depends on individual differences in experience of Information Technology and the relevance of the information content. These findings carry several management and research implications.

A Path Analysis of the Impact of Application-Specific Perceptions of Computer Self-Efficacy and Anxiety on Technology Acceptance

2010 ◽  
Vol 22 (3) ◽  
pp. 82-95 ◽  
Author(s):  
Bassam Hasan ◽  
Mesbah U. Ahmed
Keyword(s):  
Path Analysis ◽  
Technology Acceptance ◽  
Self Efficacy ◽  
Computer Anxiety ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
The Impact ◽  
Application Specific ◽  
Computer Self Efficacy

Perceptions of computer self-efficacy (CSE) and computer anxiety are valuable predictors of various computer-related behaviors, including acceptance and utilization of information systems (IS). Although both factors are purported to have general and application-specific components, little research has focused on the application or system-specific component, especially in IS acceptance contexts. Thus, little is known about the effects of application-specific beliefs on IS acceptance or how such effects compare with the effects of more general CSE and computer anxiety beliefs. Accordingly, a research model comprising application CSE, application anxiety, perceived ease of use, perceived usefulness, attitude, and intention was proposed and tested via path analysis. The results demonstrated that the direct impacts of application CSE and application anxiety on perceived ease of use and perceived usefulness were almost equal, but in opposite directions. However, the indirect effect of application CSE on attitude and intention was stronger than that of application anxiety.

Cultural factors that influence the adoption of e-commerce: A Palestinian case study

2021 ◽  
pp. 026666692110068
Author(s):  
Khaled S. Rabayah ◽  
Mohammed Maree ◽  
Saadat M. Alhashmi
Keyword(s):  
Technology Acceptance ◽  
Power Distance ◽  
Uncertainty Avoidance ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Cultural Dimensions ◽  
Perceived Ease Of Use ◽  
Orientation Data ◽  
Validated Questionnaire ◽  
The Impact

The objective of this study is to explore the impact of various cultural dimensions on the acceptance of E-commerce in the Palestinian context. The developed theoretical framework is a modified version of the Technology Acceptance Model (TAM), wherein the trust, perceived usefulness and perceived ease of use act as mediators for the intention to use E-commerce. As such, five cultural dimensions were employed in the proposed model. These are; uncertainty avoidance, power distance, masculinity, collectivism, and long-term orientation. Data was collected from a non-probabilistic sample of 418 participants using a pre-tested and validated questionnaire. Findings demonstrate that the hypothesized model was able to explain 62% of the variability of the intention towards the use of E-commerce. In particular, they signify a strong correlation between acceptance of E-commerce and the domestic culture of consumers, where uncertainty avoidance and power distance are the most vital cultural dimensions influencing the decision to transact online.

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