scholarly journals The Mediatized Zlatan, Made by Sweden

2015 ◽  
Vol 36 (2) ◽  
pp. 3-15 ◽  
Author(s):  
Cristine Sarrimo

Abstract The present article analyses the mediatization of the brand and celebrity Zlatan Ibrahimović using the reception and marketing of the footballer’s life story and autobiography as its main case. It is shown that the construction of a myth such as Ibrahimović transcends the materiality of the book as well as geographical, vernacular and media boundaries, as it is constituted as content in a digital network that produces signification. This ‘Zlatan content’ is framed by national Swedish values and a traditional Western myth of individual masculine excellence. It is also marked by emotions, class and race, telling a tale about the marginalized emotive immigrant becoming both a national icon and part of an imaginary Western ghetto experience and global literary canon formation. It is argued that the performance of excitable speech acts is crucial in the mediatization and branding of mass market literature and celebrities such as Ibrahimović.

Revue Romane ◽  
2019 ◽  
Author(s):  
Mickaëlle Cedergren

Abstract This article considers the Francophone literary canon based on a transnational reception study. It focuses on the circulation of French language literature within the Swedish academic system during the last thirty years. A longitudinal empirical study of bachelor and doctoral dissertations in French between 1986 and 2016 allows the author to examine the dynamics of canon formation and renewal, as well as the role of universities in this process, particularly in regard to the creation of a canon of Francophone literary works. In response to recent scholarly anthologies which have debated the Francophone canon, this study is able to confirm the existence of Francophone classics. Finally, it is argued that further reception studies focusing on areas outwith the Francophone literary system will be of prime importance if the question of the Francophone canon is to be fully assessed beyond the immediate context of the Hexagone.


2015 ◽  
Vol 50 (2-3) ◽  
pp. 81-94
Author(s):  
Agnieszka Rzepa

Abstract Beatrice (Culleton) Mosionier is a Canadian Métis writer, whose first strongly autobiographical novel In Search of April Raintree (1983) has been recognized as a classic of contemporary Native Canadian literatures. Her memoir, Come Walk with Me (2009), describes her life story from 1949 till 1987, covering also the period between 1987 and 2001 in a brief epilogue. In the memoir, Mosionier uses fragments of the transcript of an interview conducted with her mother in 1984 by Alanis Obomsawin to preface the three parts of her book. Apart from constructing the two lives as parallel and in dialogue with one another, Mosionier frames and dialogises her story also through references to the process of writing, publication and the success of her novel; and reaches out to readers to induce them to “walk” with her. The aim of the present article is to examine the narrative presentation of the process of self-discovery focusing in particular on the relational aspects of the life story. Mosionier’s memoir demonstrates her growing into the realisation of the fact that her identity is relational-she recognizes herself as part of a larger ethnic and social group, and later also as shaped by familial relations. While depicting “the self [that] is dynamic, changing, and plural” (Eakin 1999: 98), she conceptualises it in reference to what she believes to be an essentially static core identity, and as “channelled” through a life that largely follows a predetermined pattern.


2016 ◽  
Vol 13 (1) ◽  
Author(s):  
Annelise Ly

AbstractWesterners are often depicted in intercultural communication literature as direct and Asians indirect when they communicate. If their communication styles are so different, however, how can they understand each other and collaborate in the workplace? The present article looks at internal e-mail communication in the workplace. More specifically, the aim of this article is twofold: first, to analyze the way Western employees formulate three different speech acts (request, criticism, and disagreement) when writing internal work e-mails to their Asian colleagues, and second, to examine the way these e-mails are perceived by the Asian employees in terms of politeness, friendliness, and clarity. The data consists of 182 elicited e-mails produced by Western employees using role enactment and 33 perception questionnaires collected in different Asian business units of an international company. The procedure to analyze the elicited e-mails is inspired by the CCSARP while the questionnaires are analyzed following sociolinguistics studies. Last, the discussion of the results is anchored partly in the ongoing East-West politeness debate.


Reci, Beograd ◽  
2020 ◽  
Vol 12 (13) ◽  
pp. 29-41
Author(s):  
Sibelan Forrester

This article examines Anglophone translations of women's writing from Eastern Europe with particular focus on writers from Croatia and Serbia. After outlining the presences and absences of these women writers in Anglophone translations, it raises some questions about the significance of gender in literary canon formation and the emergence of literary works into a global context through translation.


2021 ◽  
Vol Volume 5 (1) ◽  
pp. 303-314
Author(s):  
Rabiah Rustam ◽  
Mian Shah Bacha

Present article attempts to analyze the role of the pragmatic markers or illocutionary force indicating devices in the speech acts of prediction. The headlines play a significant role in making a news story readable and approaching large number of audience. The headlines used in the present article were taken from CNN website. These headlines cover a variety of stories related with Pakistan. As the headlines communicate more than what is said they have been treated as speech acts. Searle (1969) defines speech act as a minimum unit of communication which is illocutionary in nature and creates an impact on the mind of the reader. Keeping, this definition in view, the headlines are speech acts that affect the readers. Current study is limited to the headlines that are related to prediction or forecasting the future state of affairs.The detailed analysis of the speech acts finds that the interpretation of the headlines depends on the language devices which help in shaping the illocutionary functions of the speech acts in collaboration with the context. It has also been found that the headlines use negative words more often than the positive ones in an attempt to take the reeaders to the detailed stories.


2018 ◽  
Vol 23 (1-2) ◽  
pp. 1-13
Author(s):  
Z. N. Patil

The present article discusses new varieties of English with reference to intelligibility and comprehensibility. It has been observed that new varieties of English display deviant phonological features. Speakers of these varieties insert a sound, delete a sound, substitute a sound, and rearrange sounds when they pronounce certain words. Moreover, they use deviant word stress patterns. These things affect the intelligibility of their speech. The new varieties differ at the level of discourse as well; the content and language used to perform certain speech acts such as coaxing, responding to questions, etc., may result in miscommunication. Thus, unintelligibility is a result of mother tongue interference and incomprehensibility is a result of mother culture interference. The article illustrates unintelligibility and incomprehensibility using examples from non-native varieties of English.


Author(s):  
Alejandra Moreno-Álvarez ◽  

In Interpreter of Maladies (1999) Jhumpa Lahiri gives voice to Boori Ma, a durwan (doorkeeper) who chronicles about the easier times she enjoyed before deportation to Kolkata (previously known as Calcutta, India) after Partition of 1947. Lahiri plays with the word real implying that Boori Ma’s stories could be deciphered as real or not. Boori Ma’s fictitious life resembles the one of the Royal Family of Oudh, which Lahiri seems to be inspired by. Foreign correspondents (Kaufman, 1981; Miles, 1985; Barry, 2019) did not question the veracity of this family’s life story. In the present article, the two stories are compared: a literary and a real one. It is our intention to prove that traumatic experiences, such as Partition, cause subjects to imagine an alternative life; strategy which is unconsciously activated to heal trauma (LaCapra, 1999; Mookerjea-Leonard, 2017). The latter is what western journalists and readers failed to acknowledge


2012 ◽  
Vol 75 (4) ◽  
pp. 254-274 ◽  
Author(s):  
Claudia Welz
Keyword(s):  

The present article discusses theological questions arisingthrough the phenomenon and praxis of prayer: What are the featuresof different genres of prayer such as praise and lament, confession andintercession, and how can the relation between semantics and pragmaticswithin the performance of prayer be characterized if the languageof prayer does not only embrace self-involving speech acts in an agonicprocess leading to the supplicant’s self-transformation, but also silentgestures, deeds and attitudes? What is the relation between speech andsilence in prayer? To what extent is it legitimate to determine prayer asa ‘dialogue’ with God? Given that God does not speak with a ‘voice’that can be heard acoustically, the question is also how one can knowwhether it is God or someone else ‘speaking’ to a person. Texts by Luther,Kierkegaard, Levinas, Derrida, Chrétien, Wittgenstein, Phillips,Casper and Brümmer provide the basis for this discussion.


1996 ◽  
Vol 3 (3) ◽  
pp. 282-288
Author(s):  
S.A. Reed

AbstractCanaan Banana is an African liberation theologian who was prominently involved in Zimbabwe's liberation struggle. He has written an article 'The Case for a New Bible' in which he argues that the Christian Bible should be rewritten so that it can be relevant for people in postcolonial societies. Banana is concerned that there are oppressive texts in the Bible that continue to be used by people to legitimise the oppression of others. He argues that these texts should be removed. Banana is also concerned that the Bible contains revelation which relates to only one people and that religious experiences of other peoples ought to be added to the Bible. Banana has raised important concerns about the Bible which must be addressed by scholars if the Bible is to be relevant in an appropriate way for postcolonial times. Banana boldly makes a proposal to rewrite the Bible to make it relevant and authoritative. Banana has highlighted some important problems that need new and creative solutions. The present article will discuss the problems related to the Bible as seen by Banana, discuss the solutions which Banana proposes for the problems and then critique his proposals. Insights from biblical studies related to hermeneutics, biblical theology and canon formation will be used to propose other solutions to these problems.


Sign in / Sign up

Export Citation Format

Share Document