scholarly journals Analysis of Product Distribution Strategy in Digital Publishing Industry Based on Game-Theory

Open Physics ◽  
2017 ◽  
Vol 15 (1) ◽  
pp. 207-212 ◽  
Author(s):  
Li-ping Xu ◽  
Haiyan Chen

AbstractThe digital publishing output increased significantly year by year. It has been the most vigorous point of economic growth and has been more important to press and publication industry. Its distribution channel has been diversified, which is different from the traditional industry. A deep research has been done in digital publishing industry, for making clear of the constitution of the industry chain and establishing the model of industry chain. The cooperative and competitive relationship between different distribution channels have been analyzed basing on a game-theory. By comparing the distribution quantity and the market size between the static distribution strategy and dynamic distribution strategy, we get the theory evidence about how to choose the distribution strategy to get the optimal benefit.

Complexity ◽  
2021 ◽  
Vol 2021 ◽  
pp. 1-10
Author(s):  
Haixiang He

This paper studies the information of big data in the digital publishing industry chain and adopts advanced algorithms for its fusion calculation. The basic theory of digital publishing ecological chain is dissected, the construction requirements, construction methods, and construction paths of digital publishing ecological chain are analysed, and feasible construction measures are proposed. It also defines the connotation of the fusion of knowledge services between publishing institutions and libraries in the digital era; then analyses the characteristics and principles of the fusion of knowledge services between publishing institutions and libraries in the digital era; and finally sorts out the theoretical foundations such as synergy theory, information integration service theory, and game theory. Meanwhile, this paper also studies the flow of digital publishing resources and empirically analyses the eco-efficiency of digital publishing eco-chain by using metabolic network analysis, population analysis, and life cycle analysis, and it finds the eco-efficiency problems of the existing e-book eco-chain from its analysis. Finally, the imbalance in the digital publishing ecological chain and its hazards are analysed, and specific regulation and optimization measures are proposed. The research in this paper makes up for the deficiencies of related studies and can well solve the problems that exist in the previous and provide theoretical support for the healthy development of digital publishing enterprises.


1984 ◽  
Vol 15 (1) ◽  
pp. 63-66
Author(s):  
R. Abratt ◽  
M. H. Lindenburg

This article deals with the evolution of the theory concerning channels of distribution. Although distribution strategy is an important element of the marketing mix, one can argue that it is the element least thought or written about. The reasons for this are not clear. Perhaps distribution channel is the least glamorous part of marketing theory and yet the most problematic. The authors deal with the evolution of distribution channels in this article as well as co-operation and conflict in the channel of distribution. It is hoped that some research will be stimulated as a result of some of the issues raised in this article.Hlerdie artikel handel oor die evolusie van die teorie wat ten basis van kanaalverspreiding le. Alhoewel die verspreidingstrategie 'n belangrike element van die bemarkingsresep is, word dit algemeen verontagsaam in denke en skrywe. Alhoewel die redes hiervoor nie bekend is nie, is dit duidelik 'n minder aantreklike aspek en tog terselfdertyd 'n meer problematiese een. Die skrywers hanteer die evolusie van die verspreidingsteorie sowel as samewerking en konflik binne verspreidingskanale. Geskilpunte word bespreek en die moontlikheid aan verdere navorsing bevestig.


2018 ◽  
Vol 14 (1) ◽  
pp. 34-43
Author(s):  
Dedeh Dedeh ◽  
Rita Meila Lestari

The free trade era now requires every company to work more effectively, efficiently and competitively. The strategies used by companies such as by improving the quality of product distribution channels, because the distribution channels of quality products can increase customer satisfaction so that sales volume can also increase. That way the company can grow more rapidly and the company's continuity can be maintained.The problem formulation of this research are: 1) How distribution channel cost in PD. Azkia Snack Ciamis? 2) What is the sales volume in PD. Azkia Snack Ciamis? 3) How much influence the distribution channel cost to sales volume in PD. Azkia Snack Ciamis?The purpose of this study to determine: 1) The cost of distribution channels in PD. Azkia Snack Ciamis. 2) Sales volume in PD. Azkia Snack Ciamis. 3) Influence of distribution channel cost to sales volume in PD. Azkia Snack Ciamis.The research method used is descriptive method, the writer will analyze descriptively about the influence of distribution channel cost to sales volume at PD Azkia Snack Ciamis. Data collection techniques in this study through observation, interviews and documentation.Based on the results of the research are known: 1) The cost of distribution channel in PD Azkia Snack Ciamis from 2012 - 2016 has increased, 2) Sales volume in PD Azkia Snack Ciamis from 2012 - 2016 has increased, but the percentage of change fluctuate, 3) which is positive with a very strong relationship between distribution channel cost to sales volume on PD Azkia Snack Ciamis, with coefficient value of corelai (rx1y) equal to 0,99, coefficient of determination value (KD) equal to 98,80%, and simple linear regression equation is Y = 112.83 + 7.03X with the number of tcount 15.74 and ttable 3.18. This shows that there is a positive relationship between distribution channel cost to sales volume so that Ha accepted and HO rejected. Keywords: Channel Cost Distribution, Sales Volume.


2011 ◽  
Vol 10 (2) ◽  
Author(s):  
J.E. Sutanto ◽  
Christian Yohandoyo

Consumers' expectations are the cornerstones of consumer to make purchase decisions. In fact the level of someone's expectations can be assessed, can be measured, and can be affected. The purpose of this study is to determine whether there are differences between consumer expectation levels Suzuki and Honda motorcycles. The population of this study is the owner of Suzuki and Honda motorcycles. While sample is set at 97 respondents consisting of 71 Suzuki motorcycle owners and 26 owners of Honda motorcycles. The analysis technique used in this study is Manova. The results after using Manova analysis there are significant differences between Honda’s and Suzuki’s respondents at price variable, whereas in product, distribution channel, and promotion variables found no significant differences. The conclusion showed that there is the difference of level of consumer expectations Suzuki and Honda motorcycles in the price variable. The contribution on this research is Honda motorcycle dealers can increase sales by increasing of consumer expectations in product, pricing, distribution channels, and promotion.


Agriculture ◽  
2021 ◽  
Vol 11 (6) ◽  
pp. 499
Author(s):  
Yun-Cih Chang ◽  
Min-Fang Wei ◽  
Yir-Hueih Luh

The determinants and/or economic effects of modern food distribution channels have attracted much attention in previous research. Studies on the welfare consequences of modern channel options, however, have been sparse. Based on a broader definition of modern food distribution channels including midstream processors and downstream retailers (supermarkets, hypermarkets, brand-named retailers), this study contributes to the existing body of knowledge by exploring the distributional implications of farm households’ choice of modern food distribution channels using a large and unique farm household dataset in Taiwan. Making use of the two-step control function approach, we identify the effect of modern food distribution options on farm households’ profitability. The results reveal selling farm produce to modern food distributors does not produce a positive differential compared to the traditional outlets. Another dimension of farm household welfare affected by the choice of modern food distribution channel is income inequality. We apply the Lerman and Yitzhaki decomposition approach to gain a better understanding of the effect of the marketing channel option on the overall distribution of farm household income. The Gini decomposition of different income sources indicates that the choice of modern food distribution channels results in an inequality-equalizing effect among the farm households in Taiwan, suggesting the inclusion of smallholder farmers in the modern food distribution channels improves the overall welfare of the rural society.


Logistics ◽  
2009 ◽  
Author(s):  
Ning Wang ◽  
Yanjun Wang ◽  
Guodong Sun

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Emmanuel Chukwunonye Ifeduba

Purpose Many developing environments are characterised by uncertainties and research on how these uncertainties impact development in different industries is on-going. However, there is hardly any empirical examination of how this phenomenon impacts innovation adoption in the publishing industry, notwithstanding that the education industry largely depends on publishing. This study aims to interrogate this phenomenon with a view to describing clearly the factors that influence e-publishing innovation adoption in environments of uncertainty. Design/methodology/approach E-publishing data were collected from 79 websites whereas 109 firms filled out a questionnaire both online and offline. Four interviews were conducted and data were analysed using the SPSS to compute frequencies, percentages and correlates of digital publishing innovation adoption. Findings Book piracy and curriculum uncertainty were found to play greater influential roles in the adoption of e-publishing; and though they both correlated positively with e-publishing adoption, only book piracy has a significant predictive value in the adoption of e-publishing. Originality/value The results of this study shed light on the predictors of digital publishing adoption and should help interested publishers and scholars in environments of uncertainty to understand why efforts should be intensified to pursue copyright protection and enforcement.


2018 ◽  
Vol 6 (2) ◽  
pp. 61-70
Author(s):  
Redaksi Tim Jurnal

Underground cable distribution channels to be excellent especially in big cities like Jakarta. This is because the underground cable distribution is a solution to the difficulty of land acquisition that will be used for top cable networks. Nevertheless, there is an important factor to be considered in implementing the underground cable distribution channel that is the condition of the soil through which the cable. This study aims to determine the dimensions of the cable house was safe from the soil instability. The soil instability are the stability of bolsters and the shear stability and take into account the carrying capacity of the foundation used. The data used as a reference in the analysis using research data that has been done previously. In stability analysis and foundation bearing capacity used Geo5 software demo version aid. The results obtained from the analysis, with variations on the dimensions of the cable house used are 2 mx 2 m, 2.5 mx 2.5 m and 3 mx 3 m, it is seen that the greater the dimensions used then the security number of stability bolsters, soil shear stability and the carrying capacity of the foundation decreases. This is due to the greater the dimensions of the cable house used, the greater the burden borne by the soil.


2020 ◽  
pp. 132-135
Author(s):  
Цзяхуэй Ню

В статье определяется направленность влияния цифровизации на логистический менеджмент в международных каналах распределения товаров. Приводятся результаты аналитического обзора публикаций, посвященных проблемам цифровизации логистики и управления цепями поставок. Устанавливаются и характеризуются факторы, усиливающие потребность в изменениях в управлении логистикой распределения в условиях перехода мировой экономики в электронный формат. Аргументируется целесообразность выработки интегрального представления о логистических признаках международных каналов распределения. Прогнозируются последствия влияния цифровизации на приоритеты логистического менеджмента в этих структурах.


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