A Multimodal Discourse Analysis in Media
Keyword(s):
AbstractThis study attempts a multimodal discourse analysis of a newspaper article during the Brexit campaign. The aim is to help the audience decode and evaluate photographs and texts from media by providing a few strategies as guidance. The approach adopted for this analytical research is inspired by Halliday and Matthiessen’s An Introduction to Functional Grammar (2004). Consequently, the objects in a photograph and words in a text function similarly conveying information to the audience, and additionally, involve a similar strategy of analysis. To sum up, these strategies are intended to improve the audience’s comprehension of decoding article meaning and journalist’s intention.
2019 ◽
Vol 4
(2)
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pp. 110
2021 ◽
Vol 7
(4)
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pp. 171-176
2014 ◽
Vol 2
(4)
◽
pp. 191-219
Keyword(s):
2021 ◽