An empirical study on multimodal discourse analysis of college English teaching in the context of new media

2021 ◽  
pp. 1-5
Author(s):  
Shuting Cao ◽  
Rui Chen ◽  
Haiyuan Liu ◽  
Ruolin Shi
Keyword(s):  
College Students ◽  
Discourse Analysis ◽  
New Media ◽  
Curriculum Reform ◽  
English Education ◽  
Ministry Of Education ◽  
College English ◽  
English Teaching ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse

The main goal of college English education is to cultivate the students’ language ability of listening, speaking, reading and writing, and to promote the formation of individualized learning and autonomous ability of college students. At present, the new curriculum reform in our country has put forward a new educational requirement to college English teaching, which requires the innovation of college English teaching idea, and under the background of the development of new media, it proposes to use new media equipment to carry out teaching activities. However, college English education in our country is influenced by examination-oriented education mode, and the traditional education method is still used, which is not good for college students to improve their comprehensive quality of English. In view of this development situation, the Ministry of Education of China Based on the development of new media, a multimodal discourse analysis approach to college English education is proposed to enhance the level of College English teaching.

Multimodal discourse analysis in the blended teaching of college English flipped class

2021 ◽  
pp. 002072092110042
Author(s):  
Qiang Dou
Keyword(s):  
Discourse Analysis ◽  
Curriculum Reform ◽  
English Language ◽  
Wearable Technology ◽  
Multimodal Literacy ◽  
College English ◽  
New Era ◽  
English Teaching ◽  
Multimodal Discourse ◽  
Teachers And Students

With the development of the new curriculum reform in China, the traditional college English teaching model is no longer suitable for the needs of college English teaching tasks in the new era. The multimodal literacy teaching in the college English multimodal teaching mode is to help students internalize their English language skills after learning and understanding English knowledge, thus improving the efficiency of English learning. The hot spots and topics in the information age are always inseparable from technological innovation. Wearable technology is becoming more and more popular, the scope of research is expanding, and innovations are constantly emerging, showing interdisciplinary and integrated features. This paper introduces the wearable technology in detail, and takes the college English teaching as an opportunity. Through the questionnaire survey of teachers and students, this paper analyzes the survey data. The results of the survey show that wearable technology can stimulate academic interest in college English. This research attempts to conduct interdisciplinary research on multi-modal semiotics and humanistic teaching methods in the following areas, which expands the scope of research and, to a certain extent, enhances the vitality of multi-modal discourse analysis.

scholarly journals A Multimodal Discourse Analysis of the Interpersonal Meaning of a Television Advertisement in Indonesia

2019 ◽  
Vol 5 (2) ◽  
pp. 119-126
Author(s):  
Didin Nuruddin Hidayat ◽  
Abrizal A ◽  
Alex A
Keyword(s):  
Discourse Analysis ◽  
English Education ◽  
Social Semiotics ◽  
Language Function ◽  
Multimodal Discourse Analysis ◽  
Television Advertisement ◽  
Multimodal Discourse ◽  
Wedding Ceremony ◽  
Significant Factors

ABSTRACTThis article attempts to investigate and explore the interpersonal meaning of YOU C1000 on Indonesian television advertisements. This study was conducted qualitatively using case study to check how different semiotic and modes such as music, sound, speech, color, action, and image work together to build the interpersonal meaning. This study discusses the interpersonal meaning in speech and music, interpersonal meaning in movement and interpersonal meaning in image and color. The study aimed to give some contributions to social semiotics studies, television, or video advertisement. YOU C1000 advertisement is successful to attract audiences’ attention. The election of Miss Universe advertisement star, Bali as the shooting location, English as the language function and wedding ceremony as the activity are the significant factors to introduce the product to the market. In addition, its tagline is a successor factor as well. If people hear Healthy Inside and Fresh Outside, they will remember YOU C1000.                                       ABSTRAKArtikel ini bertujuan untuk menginvestigasi and menyelidiki makna interpersonal dari produk ‘YOU C1000’ pada iklan televisi Indonesia. Penelitian ini dilakukan secara kualitatif dengan menggunakan pendekatan studi kasus untuk mengetahui bagaimana semiotik dan moda yang berbeda seperti musik, suara, ucapan, warna, tindakan, dan gambar, dapat berjalan bersama-sama dalam membentuk makna interpersonal. Penelitian ini mengulas makna interpersonal dalam ucapan dan musik, makna interpersonal dalam gerakan, dan makna interpersonal dalam gambar dan warna. Penelitian ini bertujuan untuk memberikan kontribusi pada studi semiotika sosial, televisi, atau iklan video. Iklan YOU C1000 berhasil menarik perhatian penonton. Pemilihan bintang iklan Miss Universe, Bali sebagai lokasi syuting, bahasa Inggris sebagai fungsi bahasa dan upacara pernikahan sebagai aktivitasnya adalah faktor-faktor yang signifikan untuk memperkenalkan produk tersebut ke pasar. Selain itu, ‘tagline’-nya juga merupakan faktor penting lainnya. Jika orang-orang mendengar ‘Healthy Inside and Fresh Outside’, mereka akan mengingat YOU C1000.     How to Cite: Hidayat, D. N.., Abrizal., Alek. (2018). A Multimodal Discourse Analysis of the Interpersonal Meaning of a Television Advertisement in Indonesia. IJEE (Indonesian Journal of English Education), 5(2), 119-126. doi:10.15408/ijee.v5i2.11188

scholarly journals College English Teaching Status and Individualized Teaching Design in The Context of Mobile Learning

2019 ◽  
Vol 14 (12) ◽  
pp. 85
Author(s):  
Yuan Zhang ◽  
Lu Zuo
Keyword(s):  
College Students ◽  
Mobile Learning ◽  
English Education ◽  
Scientific Basis ◽  
Three Dimensions ◽  
English Learning ◽  
College English ◽  
English Teaching ◽  
The Status ◽  
Individualized Teaching

This paper aims to optimize the design of individualized classroom teaching for mobile English learning in colleges, and find a scientific and effective English teaching mode and strategy for mobile learning. For this purpose, the application and evolution of mobile learning in English teaching was investigated, and the concept and theoretical bases of mobile learning were introduced in details. Through literature review, questionnaire survey and face-to-face interview, the status of mobile English learning among college students was analysed qualitatively and quantitatively from three dimensions, namely, the mobile device, learning resource and learning attitude. Then, several strategies for individualized teaching reform were presented through status analysis. Finally, the application of individualized mobile English learning was demonstrated through case studies on public platforms like Weibo and WeChat. The research findings shed new light on the individualized English learning among college students and lay a scientific basis for the application of mobile learning in college English education.

scholarly journals A New "Offline + Online" Teaching Model of College English Based on Cloud Computing

2021 ◽  
pp. 255-263
Author(s):  
Wenzheng Wei
Keyword(s):  
College Students ◽  
Cloud Computing ◽  
Online Teaching ◽  
English Education ◽  
Teaching Model ◽  
Teaching Mode ◽  
Teaching Resources ◽  
College English ◽  
English Teaching ◽  
Teaching Concept

Cloud computing is a new platform for Contemporary College Students' English education. It is based on the construction of theory, cooperative learning and learning community, and is of great help to improve the quality of College Students' English teaching. This paper analyzes and discusses the College English teaching model based on cloud computing. The ecological teaching mode based on cloud computing platform combines cloud computing with ecological teaching concept, which can help teachers abandon the traditional filling teaching mode. The platform can support autonomous learning and meet the requirements of students' personality development. The experimental results show that cloud computing has good openness and sharing. Through cloud computing, the "co construction, sharing and sharing" of high-quality teaching resources can be realized. This method can achieve the balance of educational resources and inject new vitality into the traditional means of College English teaching.

scholarly journals The Application of Multimodal Discourse Analysis in College Business English Teaching

2019 ◽  
Vol 3 (4) ◽  
pp. 54
Author(s):  
Chunhua Hu
Keyword(s):  
Discourse Analysis ◽  
Colleges And Universities ◽  
Teaching Model ◽  
Business English ◽  
Teaching Mode ◽  
English Teaching ◽  
Multimodal Discourse Analysis ◽  
Model Based ◽  
Multimodal Discourse ◽  
Teaching College

<p>Business English is an English teaching model based on the business use and with some certain value. In the process of college business English teaching, college business English teaching based on multimodal discourse has become the mainstream of education. In the college business English teaching in colleges and universities, we should pay attention to the innovation of teaching mode and re-examine the value of business English teaching. This paper discusses the application of multimodal discourse analysis in college business English teaching, expounding the concept of multimodal discourse analysis and introducing its application in college business English teaching.</p>

College Business English teaching in the context of multimedia network

2021 ◽  
pp. 002072092110077
Author(s):  
Yan Liang
Keyword(s):  
Language Learning ◽  
English Education ◽  
Classroom Teaching ◽  
Business English ◽  
Teaching Mode ◽  
College English ◽  
English Teaching ◽  
Multimedia Network ◽  
English Classroom ◽  
Reform Model

With the advent of the Internet age, network information technology is rapidly entering college English classes, which fundamentally changes the mode of college English teaching. In college English classroom teaching mode, as a brand teaching form, College English multimedia network teaching environment has brought advantages to classroom teaching, but also brought about impacts on teaching concepts, teaching models, teaching methods and other aspects. There are some phenomena that are inconsistent with the reform model at the students, teachers and the environment. The balance of traditional English classroom teaching has been broken, which has affected the smooth progress of college business English classroom teaching mode reform. It is very important to analyze and resolve these imbalances and find ecological methods for optimizing university English education. In this context, the advent of multimedia-assisted education technology has provided better conditions for the implementation of Business English classroom education in universities. Multimedia-powered business English education allows teachers to create a better language learning environment in class more conveniently and quickly, helping students acquire grammar knowledge and achieve their educational objectives.

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