Marketing Strategy, Technological Innovation and Inventory Management Towards Malaysia’s Food Industry Performance

2019 ◽  
Author(s):  
Tengku Auwalul Hawa Yahaya
Keyword(s):  
Marketing Strategy ◽  
Inventory Management ◽  
Technological Innovation ◽  
Food Industry ◽  
Industry Performance

Al Ain Dairy: managing demand and supply

2011 ◽  
Vol 1 (4) ◽  
pp. 1-10
Author(s):  
Melodena Stephens Balakrishnan
Keyword(s):  
Marketing Strategy ◽  
Inventory Management ◽  
Portfolio Management ◽  
Food Industry ◽  
Subject Area ◽  
Product Portfolio ◽  
Demand And Supply ◽  
Content Type ◽  
Market Expansion ◽  
Al Ain

TitleAl Ain Dairy: managing demand and supply.Subject areaMarketing strategy, retail/sales management and logistics.Study level/applicabilityUndergraduate and postgraduate.Case overviewAl Ain Dairy works is in one of the most highly competitive industries in the world – the food industry. In the dairy business, choice, freshness, safety standards, inventory management, supply chain and marketing are key to sustainability. Al Ain Diary explains some key challenges in this industry for managing and planning sales. This case builds on a previous case and can be used to teach marketing strategy, retail management and logistics. The case also gives an idea on the food industry especially the dairy market and some of the challenges associated with it.Expected learning outcomesStudents can try forecasting and planning sales based on seasonal trends. Since the process complexity increases as the number of stock keeping units increase, the case provides a rich context of a company where inventory management is a key to success. Product portfolio management is another subject area of focus in this case. For market expansion, students can look at current organizational and market constraints, organizational competencies (and their transferability), and market synergies and similarities to recommend strategy.Supplementary materialsTeaching notes.

scholarly journals Relación entre la manufactura de frutas tropicales y la cadena de valor de bebidas no alcohólicas en Manabí-Ecuador

ECA Sinergia ◽  
2019 ◽  
Vol 10 (3) ◽  
pp. 72
Author(s):  
Carlos Arturo Monar Merchán
Keyword(s):  
Technological Innovation ◽  
Value Chain ◽  
Food Industry ◽  
Market Access ◽  
Raw Materials ◽  
Marketing Channels ◽  
Alcoholic Beverages ◽  
Tropical Fruits ◽  
Palabras Clave ◽  
Poor Access

  La manufactura de frutas tropicales y la industria alimentaria de bebidas no alcohólicas en la provincia de Manabí-Ecuador, atraviesa por algunas restricciones como insuficiente abastecimiento de materias primas, débiles capacidades locales, deficientes prácticas de producción y transformación, poca innovación tecnológica y escaso acceso a mercados locales, nacionales e internacionales. Se buscó determinar en qué medida influye en la cadena de valor mencionada. Los instrumentos de investigación utilizados se aplicaron a una muestra de población perteneciente al Servicio de Rentas Internas del Ecuador, con el Código Industrial Internacional Unificado, de elaboración de bebidas no alcohólicas (C-11-110-4). Los resultados evidencian que la manufactura de frutas tropicales se relaciona en, alta y significativamente (0.782) con la cadena de valor de la industria alimentaria de bebidas no alcohólicas de igual manera el abastecimiento (0.491), procesos de transformación (0.606), formación del talento humano (0.597), innovación tecnológica (0.657) y canales de comercialización (0.59).   Palabras clave: cadena de valor; industria alimentaria, abastecimiento materias primas; canales de comercialización, acceso a mercados.   ABSTRACT The manufacture of tropical fruits and the food industry of non-alcoholic beverages in the province of Manabí-Ecuador, goes through some restrictions such as insufficient supply of raw materials, weak local capacities, poor production and processing practices, little technological innovation and poor access to local, national and international markets. It was sought to determine to what extent it influences the mentioned value chain. The research instruments used were applied to a sample of population belonging to the Internal Revenue Service of Ecuador, with the Unified International Industrial Code for the preparation of non-alcoholic beverages (C-11-110-4). The results show that the manufacture of tropical fruits is related in a high and significant way (0.782) to the value chain of the non-alcoholic food industry in the same way the supply (0.491), transformation processes (0.606), formation of the human talent (0.597), technological innovation (0.657) and marketing channels (0.59).   Key words: value chain; food industry; raw materials supply; marketing channels; Market access.    

Technological Innovation and Smart Resiliency Strategies in Supply Chain Management

2020 ◽  
Vol 11 (3) ◽  
pp. 11-22
Author(s):  
Orna T Bradley-Swanson ◽  
Darrell Norman Burrell
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Customer Service ◽  
Inventory Management ◽  
Technological Innovation ◽  
Information Technologies ◽  
New Technologies ◽  
Chain Management ◽  
Supply Chain Resilience ◽  
New Information

When it comes to supply chain management, innovations and new information technologies have the potential to improve organizational supply chain resilience, enhance customer service, cut costs, reduce risks, augment quality management, enrich reliability, and advance efficiency in smart and significant ways. Demand aggregation, inventory management, logistics preparation, and supply chain threats are just a few areas that have become managed more efficiently and effectively through the use of new technologies that improve communication and information distribution throughout a firm and its network to make it both smart, efficient, and adaptive. This article explores technological innovation as a smart resiliency strategy in supply chain management through a review of the literature.

ANALISIS FAKTOR PENENTU INOVASI TEKNOLOGI DI INDUSTRI PANGAN

2013 ◽  
Vol 14 (1) ◽  
Author(s):  
Dyan Vidyatmoko ◽  
Husni Yasin Rosadi ◽  
Susetyanto Susetyanto ◽  
Pudji Hastuti ◽  
Manifas Zubair
Keyword(s):  
Economic Growth ◽  
Human Capital ◽  
Regression Analysis ◽  
Qualitative Analysis ◽  
Technological Innovation ◽  
Analytical Methods ◽  
Food Industry ◽  
Developed Countries ◽  
Empirical Observation ◽  
Depth Interviews

Despite the fact that technological innovation and its role in the economic growth of developed countries have been much studied, but there is only little knowledge about the factors that determine technological innovation in Indonesia. In an effort to fill this gap, this study is conducted with the aim to analyze the factors that affect innovation in the food industry inIndonesia. Analytical methods used to achieve the research objective are regression analysis with 2 SLS (Two Stage Least) method and qualitative analysis. The results showed that there sixteen factors that influence technological innovation in the Indonesian food industry. By usingfurther 2 SLS method, empirical observation, in-depth interviews and discussions with experts, it is obtained the strong of technological innovation determinants to enhance technological innovation in the food industry. The determinants include the style of leadership, human capital,learning orientation, the company's ability to provide incentives / rewards, company relationships with outsiders and corporate location.

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