THE EFFECTS OF BACKGROUND COLORS ON CONSUMERS’ HAPTIC EVALUATIONS AND PRODUCT PREFERENCES

2018 ◽  
Vol 2018 ◽  
pp. 476-479
Author(s):  
Mayuko Nishii ◽  
◽  
Takeshi Moriguchi
Keyword(s):  
Product Preferences

Pregnant women’s attitudes about topical microbicides for the prevention and treatment of bacterial vaginosis during pregnancy

2016 ◽  
Vol 28 (9) ◽  
pp. 881-886 ◽  
Author(s):  
Marina Catallozzi ◽  
Lauren Dapena Fraiz ◽  
Katharine M Hargreaves ◽  
Gregory D Zimet ◽  
Lawrence R Stanberry ◽  
...  
Keyword(s):  
Decision Making ◽  
African American ◽  
Bacterial Vaginosis ◽  
African American Women ◽  
Cross Sectional Study ◽  
Cross Sectional ◽  
Product Use ◽  
Prevention And Treatment ◽  
Topical Microbicides ◽  
Product Preferences

We sought to understand pregnant women’s product preference and likelihood of use of topical microbicides for bacterial vaginosis (BV) prevention and treatment. Pregnant women (N = 196) in a obstetrics clinic completed a survey between June 2014 and January 2015 about vaginal product use for BV. This cross-sectional study explored product preferences, likelihood of product use for BV management and father of the baby (FOB) involvement. Most participants were under 30 (68%) and underrepresented minorities (47% Hispanic, 21% African-American). Most women preferred the gel (69%). Only 30% were likely to use either product for prevention of BV; 76% if high risk for BV; 83% treatment of BV. Anticipated FOB involvement in decision-making included that 46% would ask his opinion, 38% would inform him of the decision and 7% would need approval. Most (87%) would ask the FOB for reminders and 66% for insertion help. Those under 30 were more likely to agree to ask the FOB for reminders (p < 0.01) and insertion help (p = 0.05). African-American women were less likely to have their FOB help with insertion (p < 0.01). Product preferences may be less critical than risk perception. Involvement of the FOB in decision-making may be vital.

How do foreign customers' perceptions of product-harm crises affect their transfer of capability- and character-based stigma?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Rui Xue ◽  
Gongming Qian ◽  
Zhengming Qian ◽  
Lee Li
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Country Of Origin ◽  
Spillover Effects ◽  
Future Research ◽  
Product Knowledge ◽  
Content Type ◽  
Stigma By Association ◽  
Product Preferences ◽  
Association Effect

PurposeCustomers often trace a product-harm crisis to the deviant firm's capability- or character-relevant issues. This study examines how capability- and character-based stigma associated with product-harm crises influence foreign customers' product preferences (i.e. brand affect and purchase intention) for other firms from the same country of origin.Design/methodology/approachQualitative survey data are used to test hypotheses with a structural equation model.FindingsThe authors find that negative capability judgment significantly affects foreign customers' product preferences for other firms from the same country of origin, whereas negative character judgment does not. However, customers' national animosity and product knowledge moderate the stigma spillover effects. Specifically, national animosity and product knowledge weaken the spillover effects of capability-based stigma but strengthen those of character-based stigma.Research limitations/implicationsFuture research could examine strategies for uninvolved firms to avoid the stigma-by-association effect. Moreover, due to the lack of resources to collect data, this study does not investigate how customers' generalized favorability and familiarity with crisis-stricken firms and uninvolved firms moderate the stigma-by-association effect.Originality/valueThe findings of this study advance our knowledge on product-harm crises and the stigma-by-association effect.

Location: Why Geography Matters

Tap ◽  
2017 ◽  
Author(s):  
Anindya Ghose
Keyword(s):  
Real Time ◽  
Purchase Decisions ◽  
Mobile Advertising ◽  
Product Preferences ◽  
Zip Code

This chapter examines one of nine critical forces behind purchase decisions that make mobile advertising so powerful: location. For many decades, location-based marketing usually meant being able to target users at the level of ZIP codes. Every consumer in the same ZIP code received the same offer, presumably because they had homogeneous preferences stemming from similar socioeconomic and demographic backgrounds. However, in today's mobile economy, firms can know in real time which store someone is visiting, which aisle in the store someone is standing in, and in some cases estimate shelf location of the product someone is staring at. Consumers' location histories are very predictive of their product preferences. This means their locations will influence their responses to marketing offers.

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