Social Media: The Future of Marketing

We all feel the implications of the force of social media—for good and for ill—in our lives and in our professional world. At the time of this writing, Facebook continues with its struggle to “clean up its act” as more revelations surrounding breaches of trust and hacked user data surface in the news and various countries attempt to hold Facebook to account. Despite this, social media use continues to grow exponentially, and the potential for responsible, ethical, and transparent social media to transform the ways in which we interact with and learn from each other increase with it. As we wait to see what the future holds for social media in society, we are reminded once again that it is the careful selection of pedagogical tools such as social media, as well the guided awareness of the challenges and benefits of those tools, that remains constant, even as tools may change, disappear, or fall out of fashion.

Download Full-text

Indigenous language newspapers and the digital media conundrum in Africa

Information Development ◽

10.1177/0266666920983403 ◽

2021 ◽

pp. 026666692098340

Author(s):

Kevin Onyenankeya

Keyword(s):

Social Media ◽

Digital Media ◽

Digital Transformation ◽

Qualitative Approach ◽

Indigenous Language ◽

Technological Determinism ◽

Traditional Media ◽

Digital Revolution ◽

The Future ◽

Major Factors

The future of journalism is being shaped by the convergence of technology and societal shifts. For indigenous language press in Africa battling to stay afloat amidst stiff competition from traditional media, the pervasive and rapidly encroaching digital transformation holds both opportunities and potential threats. Using a qualitative approach, this paper examined the implication of the shift to digital media for the future of the indigenous language newspaper in Africa and identifies opportunities for its sustainability within the framework of the theories of technological determinism and alternative media. The analysis indicates poor funding, shrinking patronage, and competition from traditional and social media as the major factors facing indigenous newspapers. It emerged that for indigenous language newspapers to thrive in the rapidly changing and technology-driven world they need to not only adapt to the digital revolution but also explore a business model that combines a futuristic outlook with a practical approach.

Download Full-text

Preparedness 3.0: Addressing the Future

Disaster Medicine and Public Health Preparedness ◽

10.1017/dmp.2015.138 ◽

2015 ◽

Vol 9 (6) ◽

pp. 728-729 ◽

Cited By ~ 1

Author(s):

Georges C. Benjamin

Keyword(s):

Public Health ◽

Climate Change ◽

Social Media ◽

Infectious Diseases ◽

Extreme Weather ◽

Common Occurrence ◽

Public Health Preparedness ◽

Public Health Emergencies ◽

State Sponsorship ◽

The Future

ABSTRACTThe last 14 years has taught us that that we are facing a new reality; a reality in which public health emergencies are a common occurrence. Today, we live in a world with dangerous people without state sponsorship who are an enormous threat to our safety; one where emerging and reemerging infectious diseases are waiting to break out; a world where the benefits of globalization in trade, transportation, and social media brings threats to our communities faster and with a greater risk than ever before. Even climate change has entered into the preparedness equation, bringing with it the forces of nature in the form of extreme weather and its complications. (Disaster Med Public Health Preparedness. 2015;9:728–729)

Download Full-text

The growing field of digital psychiatry: current evidence and the future of apps, social media, chatbots, and virtual reality

World Psychiatry ◽

10.1002/wps.20883 ◽

2021 ◽

Vol 20 (3) ◽

pp. 318-335

Author(s):

John Torous ◽

Sandra Bucci ◽

Imogen H. Bell ◽

Lars V. Kessing ◽

Maria Faurholt‐Jepsen ◽

...

Keyword(s):

Social Media ◽

Virtual Reality ◽

Current Evidence ◽

The Future

Download Full-text

The visual abstract: A social media fad or the future of dissemination

Health Information & Libraries Journal ◽

10.1111/hir.12405 ◽

2021 ◽

Vol 38 (4) ◽

pp. 245-247

Author(s):

Angela Castellanos ◽

Charlie M. Wray

Keyword(s):

Social Media ◽

The Future

Download Full-text

BCS impact report: winter 2021

ITNOW ◽

10.1093/itnow/bwab107 ◽

2021 ◽

Vol 63 (4) ◽

pp. 26-27

Author(s):

Claire Penketh

Keyword(s):

Social Media ◽

Green It ◽

The Future

Abstract BCS members speak out about Green IT, the future of AI — and a global social media outage. Senior Media Offcer Claire Penketh reports. As part of its Open Technology for Sustainability Day at COP26, Claire Penketh also spoke to Amanda Brock, CEO of OpenUK about how rethinking tech could help save the planet.

Download Full-text