scholarly journals Politik Strategis Berbasis Internet pada Akun Facebook Komunitas Petani Indonesia

2019 ◽  
Vol 1 (2) ◽  
pp. 1-20
Author(s):  
Ahmad Badari Burhan

This research is intended to review the use of Facebook by Indonesian farmer community in the strategic political platform. This issue is important to formulate as participatory communication stresses the importance of dialogue and rejects strategic communication efforts. If the community's active involvement in normative social change is desirable and pragmatically important to produce sustainable change, it is necessary to discuss how communication, strategy, and participation are interrelated. The results of this study indicate that the use of Facebook as a social networked site by the Indonesian farmer community is still dominated by information sharing and knowledge of cultivation and trading, as well as a medium for social interaction. Strategic political discourse occasionally and weakly appears related to government policies that are considered to be inadequate to farmers, among others related to rice import policy during the harvest, and the lack of government attention when their crops are faced with price declines, while production costs are steadily increasing. Penelitian ini dimaksudkan untuk meninjau penggunaan media sosial Facebook oleh komunitas petani Indonesia dalam platform politik strategis. Permasalahan ini penting untuk dirumuskan karena komunikasi partisipatoris menekankan pentingnya dialog dan menolak upaya-upaya komunikasi strategis. Jika keterlibatan aktif masyarakat dalam perubahan sosial secara normatif diinginkan dan secara pragmatis penting untuk menghasilkan perubahan yang berkelanjutan, perlu untuk membahas bagaimana komunikasi, strategi, dan partisipasi saling terkait. Hasil penelitian ini menunjukkan bahwa penggunaan Facebook sebagai situs sosial berjaringan oleh komunitas petani Indonesia masih didominasi oleh sharing informasi dan pengetahuan budidaya dan tata niaga, di samping sebagai media untuk interaksi sosial. Wacana politik strategis muncul sekali-sekali terkait dengan kebijakan pemerintah yang dianggap kurang berpihak kepada petani, antara lain terkait dengan kebijakan impor beras saat panen raya, dan kurangnya perhatian pemerintah manakala hasil panen mereka dihadapkan pada penurunan harga, sementara biaya produksi diwacanakan semakin mahal. This research is intended to review the use of Facebook by Indonesian farmer community in the strategic political platform. This issue is important to formulate as participatory communication stresses the importance of dialogue and rejects strategic communication efforts. If the community's active involvement in normative social change is desirable and pragmatically important to produce sustainable change, it is necessary to discuss how communication, strategy, and participation are interrelated. The results of this study indicate that the use of Facebook as a social networked site by the Indonesian farmer community is still dominated by information sharing and knowledge of cultivation and trading, as well as a medium for social interaction. Strategic political discourse occasionally and weakly appears related to government policies that are considered to be inadequate to farmers, among others related to rice import policy during the harvest, and the lack of government attention when their crops are faced with price declines, while production costs are steadily increasing.

Author(s):  
Sara Balonas

This chapter discusses the proposition that development programmes may not place sufficient value on the use of strategic communication, and instead focus on information and awareness campaigns that offer no guarantee of effective change. The chapter seeks to emphasise the importance of strategic communication when applied to behavioural change and effective social change. To this end, certain fundamental concepts will be revisited, such as communication for development and social change and its capacity to embed strategic thinking. Furthermore, we will try to understand the essentials of participatory communication, social marketing, and behavioural sciences, as disciplines to be convened in communication strategies for social change. Assuming that any act of communication of development programmes aims to influence attitudes and behaviours that will foster better living conditions for communities or a more sustainable future, communication should be viewed less as an isolated task and more as a tool to promote effective change. It is not sufficient to launch information campaigns or create awareness about a specific topic. It is necessary to identify what kind of reaction is intended and set corresponding behavioural objectives. Setting concrete, delimited, and measurable objectives is one of the mandatory variables of strategic communication planning in many fields and must underpin social change strategies. Strategic communication is also characterised by the attention given to situation analysis, making it possible to obtain objective data and an overview of the context, in order to support strategic decisions. This is a traditional practice in activities that are pursued by private organisations and should always remain top of mind in contexts of societal development. Strategic communication must also increase interdisciplinarity, as has been pointed out by academic experts. Revisiting the associated arguments inspires us to create a strategic communication matrix for social change, based on a cross-disciplinary perspective. As an ultimate goal, this chapter defends the transposition, with the necessary adaptations, of consolidated practices in other field, to the arena of social change. On this basis, a working model will be proposed that articulates the contributions of the various aforementioned disciplines to be adopted, for instance, in the communication strategies of sustainable development goals.


Author(s):  
Stuart Bedford ◽  
Matthew Spriggs

The more than 1,000-kilometer stretch of eighty-two inhabited islands comprising the Vanuatu archipelago is centrally situated in the southwest Pacific. These islands were first settled in the late Holocene by Lapita colonists as part of a rapid migratory event that travelled as far east as Tonga. Over three millennia Vanuatu has transformed into an extraordinarily diverse country both linguistically and culturally. The challenge to archaeology is to explain how such diversity has arisen. This chapter addresses a range of themes that are central to the definition and understanding of the timing and nature of initial settlement, levels of interconnectedness, cultural transformation and diversification, human impact on pristine environments, and impacts of natural hazards on resident populations. Vanuatu research contributes to regional debates on human colonization, patterns of social interaction, and the drivers of social change in island contexts.


Author(s):  
Sue Booth ◽  
Christina Pollard ◽  
John Coveney ◽  
Ian Goodwin-Smith

South Australian (SA) food charity recipients’ perspectives were sought on existing services and ideas for improvement of food assistance models to address food insecurity. Seven focus groups were conducted between October and November 2017 with 54 adults. Thematically analysed data revealed five themes: (1) Emotional cost and consequences of seeking food relief; (2) Dissatisfaction with inaccessible services and inappropriate food; (3) Returning the favour—a desire for reciprocity; (4) Desiring help beyond food; and, (5) “It’s a social thing”, the desire for social interaction and connection. Findings revealed that some aspects of the SA food assistance services were disempowering for recipients. Recipients desired more empowering forms of food assistance that humanise their experience and shift the locus of control and place power back into their hands. Some traditional models, such as provision of supermarket vouchers, empower individuals by fostering autonomy and enabling food choice in socially acceptable ways. Improvement in the quality of existing food assistance models, should focus on recipient informed models which re-dress existing power relations. Services which are more strongly aligned with typical features of social enterprise models were generally favoured over traditional models. Services which are recipient-centred, strive to empower recipients and provide opportunities for active involvement, social connection and broader support were preferred.


Author(s):  
Lee Artz

The Bolivarian Revolution in Venezuela has built mass organizations of workers and communities that have erratically challenged class and market relations—verifying that taking political power is difficult but essential to fundamental social change and that capitalist cultural practices complicate the revolutionary process. This work identifies components of state power, separating state apparatus (government) as a crucial site for instituting social change. The case of democratic, participatory communication and public media access is presented as central to the successes and problems of Venezuelan 21st century socialism. Drawing on field research in community media in Caracas, the essay highlights some of the politico-cultural challenges and class contradictions in producing and distributing cultural values and social practices for a new socialist hegemony necessary for fundamental social change.


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