scholarly journals Piggybacking the Traditional Coffee Ceremony as a Participatory Communication Strategy to Resolve Social Problems: an Assessment of Practices in Addis Ababa, Ethiopia

2011 ◽  
Vol 1 (4) ◽  
Author(s):  
Anteneh Mekuria Tesfaye
Keyword(s):  
Social Problems ◽  
Addis Ababa ◽  
Communication Strategy ◽  
Participatory Communication

scholarly journals Advertising Gender Performance: How Femvertising Represents Women

Inter ◽  
2021 ◽  
Vol 13 (1) ◽  
pp. 63-88
Author(s):  
Elizaveta Panarina
Keyword(s):  
Gender Stereotypes ◽  
Social Problems ◽  
Domestic Work ◽  
Female Gender ◽  
Gender Performance ◽  
Communication Strategy ◽  
Gender Representations ◽  
Self Confidence ◽  
Female Image ◽  
New Generation

The article analyzes the phenomenon of femvertising as a marketing and communication strategy aimed at women, ideologically inspired by feminisms, destroying gender stereotypes. It is contrasted with advertisements that exploit the female image, sexualize women or show women in the context of only domestic work. Based on the works of E. Becker-Herbie, M. Mendenez, K. Linder, as well as I. Goffman, the article analyzes female gender displays in advertising for the Russian audience. The repertoire of analyzed gender representations in advertising demonstrates the content of femvertising: from a set of social problems that oppress women to a broadcast discourse of strength, independence, solidarity and self-confidence. The question that remains open is whether femvertising can sell as well as it can mobilize a new generation of forward thinking.

scholarly journals Strategi Komunikasi Pembangunan Pertanian pada Komunitas Dayak di Kalimantan Barat

2016 ◽  
Vol 25 (2) ◽  
pp. 117 ◽  
Author(s):  
Gontom Citoro Kifli
Keyword(s):  
Agricultural Development ◽  
Technology Innovation ◽  
Communication Strategy ◽  
Dry Land ◽  
Small Group Communication ◽  
Participatory Communication ◽  
West Kalimantan ◽  
Liaison Person ◽  
Information And Technology

<strong>English</strong><br />West Kalimantan is inhabited by multi-ethnicity communities, such as Dayak, Melayu, and Java.  Dayak community is the major ethnic and spread out in West Kalimantan province. At present, Dayak community has many restricted accesses for specifically agricultural information and technology innovation.  The objective   of this article is to identify the role of Dayak community chief and their communication strategy for agricultural development.  The method used in this article was literature review about Dayak culture and their development communication. Dayak community was initially dwelling in Kalimantan region with main occupation as dry land farmers. Strategies   to improve accessibility of Dayak community on information and technology innovation are suggested as follows: (a) empowering the role of community chief as liaison person (contact person), (b) revitalizing mass media using radio and television with Dayak culture attributes, and (c) establishing small group communication by participatory communication within and outside the community.<br /><br /><br /><strong>Indonesian</strong><br />Penduduk Kalimantan Barat terdiri dari berbagai komunitas masyarakat (multi-etnis), dimana tiga etnis terbesar adalah etnis Dayak, Melayu dan Jawa. Komunitas  Dayak memiliki populasi yang terbesar dibanding yang lain dan hidup menyebar di wilayah   Kalimantan Barat.  Komunitas Dayak  merupakan suku asli Kalimantan dan    memiliki budaya bertani sebagai petani ladang. Tujuan dari penulisan ini adalah untuk mengidentifikasi dan merumuskan strategi komunikasi pembangunan pertanian pada komunitas Dayak di Kalimantan Barat yang lebih sesuai, dengan memanfaatkan eksistensi tokoh-tokoh adat. Tulisan ini merupakan review literatur berbagai bahan tertulis berkenaan dengan aspek adat, peran tokoh adat Dayak, dan komunikasi pembangunan pertanian.  Strategi pendekatan komunikasi yang  sebaiknya dilakukan dalam kaitan tersebut adalah melalui pemberdayaan tokoh adat Dayak sebagai liaison person atau penghubung, revitalisasi komunikasi massa melalui pemanfaatan media radio dan televisi dengan atribut  adat Dayak, serta pendekatan komunikasi kelompok melalui komunikasi  partisipatif di dalam  dan  luar komunitas Dayak.

scholarly journals Politik Strategis Berbasis Internet pada Akun Facebook Komunitas Petani Indonesia

2019 ◽  
Vol 1 (2) ◽  
pp. 1-20
Author(s):  
Ahmad Badari Burhan
Keyword(s):  
Social Change ◽  
Social Interaction ◽  
Information Sharing ◽  
Strategic Communication ◽  
Communication Strategy ◽  
Production Costs ◽  
Government Policies ◽  
Sustainable Change ◽  
Participatory Communication ◽  
Active Involvement

This research is intended to review the use of Facebook by Indonesian farmer community in the strategic political platform. This issue is important to formulate as participatory communication stresses the importance of dialogue and rejects strategic communication efforts. If the community's active involvement in normative social change is desirable and pragmatically important to produce sustainable change, it is necessary to discuss how communication, strategy, and participation are interrelated. The results of this study indicate that the use of Facebook as a social networked site by the Indonesian farmer community is still dominated by information sharing and knowledge of cultivation and trading, as well as a medium for social interaction. Strategic political discourse occasionally and weakly appears related to government policies that are considered to be inadequate to farmers, among others related to rice import policy during the harvest, and the lack of government attention when their crops are faced with price declines, while production costs are steadily increasing. Penelitian ini dimaksudkan untuk meninjau penggunaan media sosial Facebook oleh komunitas petani Indonesia dalam platform politik strategis. Permasalahan ini penting untuk dirumuskan karena komunikasi partisipatoris menekankan pentingnya dialog dan menolak upaya-upaya komunikasi strategis. Jika keterlibatan aktif masyarakat dalam perubahan sosial secara normatif diinginkan dan secara pragmatis penting untuk menghasilkan perubahan yang berkelanjutan, perlu untuk membahas bagaimana komunikasi, strategi, dan partisipasi saling terkait. Hasil penelitian ini menunjukkan bahwa penggunaan Facebook sebagai situs sosial berjaringan oleh komunitas petani Indonesia masih didominasi oleh sharing informasi dan pengetahuan budidaya dan tata niaga, di samping sebagai media untuk interaksi sosial. Wacana politik strategis muncul sekali-sekali terkait dengan kebijakan pemerintah yang dianggap kurang berpihak kepada petani, antara lain terkait dengan kebijakan impor beras saat panen raya, dan kurangnya perhatian pemerintah manakala hasil panen mereka dihadapkan pada penurunan harga, sementara biaya produksi diwacanakan semakin mahal. This research is intended to review the use of Facebook by Indonesian farmer community in the strategic political platform. This issue is important to formulate as participatory communication stresses the importance of dialogue and rejects strategic communication efforts. If the community's active involvement in normative social change is desirable and pragmatically important to produce sustainable change, it is necessary to discuss how communication, strategy, and participation are interrelated. The results of this study indicate that the use of Facebook as a social networked site by the Indonesian farmer community is still dominated by information sharing and knowledge of cultivation and trading, as well as a medium for social interaction. Strategic political discourse occasionally and weakly appears related to government policies that are considered to be inadequate to farmers, among others related to rice import policy during the harvest, and the lack of government attention when their crops are faced with price declines, while production costs are steadily increasing.

An Assessment of the Effectiveness of Participatory Communication Strategies Used in Implementation of Public Water Projects in Rural Areas

2021 ◽  
pp. 206-223
Author(s):  
Benard M. Muhoro ◽  
Alfred Okoth Akwala
Keyword(s):  
Community Involvement ◽  
Rural Areas ◽  
Communication Strategies ◽  
Communication Strategy ◽  
Inferential Statistics ◽  
Community Groups ◽  
Water Projects ◽  
Participatory Communication ◽  
The Public ◽  
Project Data

Community involvement is a very important aspect in the implementation of any project. Without community buy-in, a project may never get off the ground or will not be accepted once it is completed. This study investigated participatory communication strategies used in implementation of public water projects in Murang'a County (Kenya). The study aimed to assess participatory communication strategies used in the implementation of public water projects in Muranga County. The results of the study indicated that community grouping (27.2%) was the most preferred method of involving the public in the implementation of the Northern Collector Project. The results further indicated that use of community groups was the most effective participatory communication strategy in implementation of Northern Collector Tunnel project. Data was analyzed using descriptive and inferential statistics.

Top Management’s Communication and Employees’ Commitment to Change: The Role of Perceived Procedural Fairness and Past Change Experience

2020 ◽  
pp. 002188632097964
Author(s):  
Stefanie Faupel ◽  
Sevda Helpap
Keyword(s):  
Procedural Fairness ◽  
Communication Strategy ◽  
Commitment To Change ◽  
Participatory Communication ◽  
Fairness Perceptions ◽  
Change Communication ◽  
Quasi Experimental ◽  
The Relationship ◽  
Programmatic Change

Studies on the effects of communication strategies applied by top management during organizational change are scarce. While first research indicates that a participatory communication strategy is more effective in evoking employees’ commitment to change than a programmatic change communication strategy, how this effect occurs remains unclear. The present study addresses this gap by investigating perceived procedural fairness as mediating and past change experience as moderating factor in the relationship between communication strategy and commitment to change. Results of the quasi-experimental study indicate that participatory change communication strengthens fairness perceptions more than programmatic change communication does. Results indicate that perceived procedural fairness explains the effect of change communication strategy on commitment to change. No moderating but a direct effect of past change experiences was found. Results show the potential of participatory change communication, and the importance of procedural fairness early in change, which are valuable insights for managers who initiate change.

Social problems facing medicine. Invert and proceed

1971 ◽  
Vol 127 (1) ◽  
pp. 76-79 ◽  
Author(s):  
H. Wise
Keyword(s):  
Social Problems

Using Binding Communication to Promote Conservation Among Hotel Guests

2015 ◽  
Vol 74 (3) ◽  
pp. 169-175 ◽  
Author(s):  
Lohyd Terrier ◽  
Benedicte Marfaing
Keyword(s):  
Low Cost ◽  
Communication Strategies ◽  
Communication Strategy ◽  
Communication Model ◽  
Classical Communication ◽  
Persuasive Message ◽  
Sustainable Behavior ◽  
And Behavior ◽  
Attitudes And Behavior

This research applies the binding communication model to the sustainable communication strategies implemented in most hotels. The binding communication model links a persuasive message with the implementation of a low-cost commitment to strengthen the link between the attitudes and behavior of those receiving the message. We compared the effectiveness of a classical communication strategy (n = 86) with that of a binding communication strategy (n = 101) to encourage guests to choose sustainable behavior. Our results show that using the binding communication strategy generates significantly more sustainable behavior in guests than using the classical communication strategy. We discuss our results and suggest future avenues of research.

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