scholarly journals Marketing research and design of quality function in the production of innovative product of health purpose

2020 ◽  
Vol 3 (4(53)) ◽  
pp. 41-44
Author(s):  
Yana Biletska ◽  
Mykola Pysarevskiy ◽  
Olena Sokolovska ◽  
Larisa Grigorova-Berenda
Keyword(s):  
Marketing Research ◽  
Innovative Product ◽  
Quality Function ◽  
Research And Design ◽  
Health Purpose

Research on Innovative Product Design System Based on QFD and TRIZ

2006 ◽  
Vol 532-533 ◽  
pp. 1144-1147 ◽  
Author(s):  
Cong Da Lu ◽  
Zhi Ping Liao ◽  
Shao Fei Jiang ◽  
Gao Jin Liu
Keyword(s):  
Product Design ◽  
Mechanical Design ◽  
Design System ◽  
Innovative Product ◽  
House Of Quality ◽  
Technical Measure ◽  
Innovative Design ◽  
Quality Function ◽  
Two Measures ◽  
Quality Function Development

This paper presents an innovative product design system based on Quality Function Development (QFD) and Theory of Inventive Problem Solving (TRIZ in Russian abbreviation). House of Quality (HOQ) is the core of QFD. To make QFD more practical and operable for small and medium-sized companies, a simplified model of HOQ is proposed. A set of reasoning scheme for inferring requirements relationships is adopted to facilitate constructing the HOQ. The contradiction in the process of mechanical design is defined by TRIZ as physical contradiction and technical contradiction. These two contradictions are solved through contradiction matrix and inventive principles of TRIZ. The innovative design system mainly uses the tool of contradiction matrix to solve the bottle techniques attained from QFD. By taking the HOQ as its interface the integration between QFD and TRIZ is realized. After conducting quality function development, two outputs can be obtained. They are the technical measure needing improvement and the technical measure that is getting worse while improving the former one. These two measures are taken as inputs of TRIZ module to analyze and solve the problem of product design.

scholarly journals VENTURE BUSINESS IN UKRAINE AND DIGITAL INNOVATION HUBS AS AN INSTITUTION OF ITS DEVELOPMENT

2021 ◽  
Vol 2021 (6) ◽  
pp. 36-49
Author(s):  
Mykhailo DYBA ◽  
◽  
Iuliia GERNEGO ◽  
Keyword(s):  
Financial Risk ◽  
Marketing Research ◽  
Innovative Product ◽  
Digital Innovation ◽  
Business Plans ◽  
Joint Activities ◽  
Long Run ◽  
Wide Range ◽  
Innovative Products ◽  
Venture Business

Expert research shows that the strengthening of digitalization trends, in particular, the use of digital technologies in the process of developing innovative businesses in Europe, will allow to receive an additional 110 billion euros annually over the next five years. Specialists note that such digital transformations should be implemented on the basis of specialized ecosystems: hubs, which include a wide range of startups, small and medium-sized businesses, scientists and researchers, consultants on digitalization and digital business management, big business, accelerators and investors. The joint activities of all these actors form a synergistic effect for innovative development. The development of venture business is based on attracting the appropriate amount of financial resources, as well as a number of other consulting and mentoring services. However, the peculiarities of such support depend on the stage at which the venture business is. The seed round of financing is characterized by a strong financial risk for direct investors, which is due to the return on investment and profit only in the long run. Instead, it is at the initial stage of creating a venture business that organizational problems often arise, related to the preparation of business plans and the final selection of the team, in particular, the establishment of digital competencies. Rounds A and B support the venture business, which already has a ready-made innovative product and a certain audience of enthusiastic users. However, there is an urgent need to commercialize innovation. The venture startup still has problems with monetizing the results of its activities, developing the concept of an innovative product-leader. Scaling the production of innovative products requires significant improvements associated with additional marketing research on the priorities of the target audience at the global level, the need for business planning. The digital innovation hub serves as a platform for the formation of synergistic cross-sectoral partnerships that creates the foundation for the development of innovative business.

scholarly journals CONSUMER RESEARCH IN THE PROCESS OF CREATION AND DISTRIBUTION OF INNOVATIVE PRODUCTS

2021 ◽  
Author(s):  
Tetiana Reshetilova ◽  
◽  
Tetiana Kuvaieva ◽  
Keyword(s):  
Consumer Preferences ◽  
Marketing Research ◽  
Target Audience ◽  
Marketing Communication ◽  
Innovative Product ◽  
Market Failures ◽  
Communication Tools ◽  
Consumer Innovativeness ◽  
Innovative Products ◽  
The Impact

The motivated consumer innovativeness in the creation and distribution of innovation products are considered. The process of determining the consumer preferences of innovative products based on its attributes is investigated. The target audience selection mechanism for the marketing communication complex formation considering the consumer motivation is developed. One of the ways of maintaining the competitiveness of the enterprise, the development of new market segments is the withdrawal of innovative products. This process is always quite risky, even when an innovative product has obvious benefits for consumers. The results of many studies have shown that more than 30% of consumer goods and about 20% of industrial goods suffer market failures. This is due to the fact that innovative products are mainly created only on the basis of new knowledge, without taking into account the real needs of the market. Under these conditions, the key factor in the market success of the product is the marketing research of consumers at the stage of creating an innovative product. Communication impact on consumer categories "innovators" and "early followers" leads to a faster perception of innovative products by the entire target audience. The impact on different categories of consumers through different sets of marketing communication tools corresponds to an approach based on the motivation of consumers of innovative products. The development of a set of marketing communication tools should take into account the needs that meet the innovative products or the relative advantages that they possess.

scholarly journals FEATURES OF INNOVATIVE PRODUCT MARKETING

2021 ◽  
pp. 202-211
Author(s):  
Vera Shumilina ◽  
Dmitriy Filev ◽  
Anguelina Tepegendjiyan
Keyword(s):  
Marketing Research ◽  
Innovative Product ◽  
Radical Innovations ◽  
Innovative Products ◽  
Product Marketing

The article examines the features of the marketing of radical innovations. It is shown that these features are determined by the specifics of the innovation market and the features of innovative products as goods. Specific elements of marketing research and a system for promoting innovative products are presented.

D-test: A New Test for Analyzing Scale Invariance Using Symbolic Dynamics and Symbolic Entropy

Methodology ◽  
2011 ◽  
Vol 7 (3) ◽  
pp. 88-95 ◽  
Author(s):  
Jose A. Martínez ◽  
Manuel Ruiz Marín
Keyword(s):  
Symbolic Dynamics ◽  
Scale Invariance ◽  
Rating Scales ◽  
Rating Scale ◽  
Marketing Research ◽  
Response Patterns ◽  
Measurement Scales ◽  
Improve Measurement ◽  
Entropy Measures ◽  
The Difference

The aim of this study is to improve measurement in marketing research by constructing a new, simple, nonparametric, consistent, and powerful test to study scale invariance. The test is called D-test. D-test is constructed using symbolic dynamics and symbolic entropy as a measure of the difference between the response patterns which comes from two measurement scales. We also give a standard asymptotic distribution of our statistic. Given that the test is based on entropy measures, it avoids smoothed nonparametric estimation. We applied D-test to a real marketing research to study if scale invariance holds when measuring service quality in a sports service. We considered a free-scale as a reference scale and then we compared it with three widely used rating scales: Likert-type scale from 1 to 5 and from 1 to 7, and semantic-differential scale from −3 to +3. Scale invariance holds for the two latter scales. This test overcomes the shortcomings of other procedures for analyzing scale invariance; and it provides researchers a tool to decide the appropriate rating scale to study specific marketing problems, and how the results of prior studies can be questioned.

Attitudes towards Doing Research And Design Activities Questionnaire

2018 ◽  
Author(s):  
T. E. Vossen ◽  
I. Henze ◽  
R. C. A. Rippe ◽  
J. H. Van Driel ◽  
M. J. De Vries
Keyword(s):  
Design Activities ◽  
Research And Design

Peningkatan Kualitas Layanan Konsumen Dengan Metode Servqual Dan Quality Function Deployment

2019 ◽  
Vol 3 (2) ◽  
pp. 60
Author(s):  
Chistofora Desi Kusmindari
Keyword(s):  
Customer Satisfaction ◽  
Quality Function Deployment ◽  
Quality Function

Permasalahan dalam penelitian ini adalah bagaimanakah peningkatan kualitas layanan konsumen CV. Sinar Jaya Agung dengan metode servqual dan quality function deployment dengan tujuan untuk mengetahui persepsi konsumen dengan metode servqual, untuk menentukan nilai gap servqual antara persepsi dan harapan konsumen, dan untuk meningkatkan kualitas layanan sesuai dengan kebutuhan dan keinginan konsumen dengan menggunakan metode quality function deployment. Hasil penelitian ini menunjukkan bahwa semakin tinggi nilai customer satisfaction performancemaka semakin tinggi pula tingkat persepsi konsumen terhadap atribut oleh responden, nilai gap servqual diperoleh nilai tertinggi sebesar 0,35 pada atribut karyawan memiliki kompetensi dan profesional dalam melayani pelanggan. Dengan demikian dapat diartikan bahwa kualitas layanan konsumen yang diberikan sudah bisa dikatakan baik. Hasil pengujian quality function deployment menunjukkan bahwa untuk meningkatkan kualitas layanan sesuai dengan kebutuhan dan keinginan konsumen, maka perusahaan harus melakukan beberapa perbaikan, antara lain: lokasi perusahaan harus mudah dijangkau oleh konsumen, penyediaan checklist pembersihan, pemberian pelatihan rutin kepada karyawan, serta service yang baik dari karyawan pada konsumen.

The Application of UX Research in New Energy Vehicle Innovation

2019 ◽  
Vol 1 (1) ◽  
Author(s):  
Menghan TAO ◽  
Ning XIAO ◽  
Xingfu ZHAO ◽  
Wenbin LIU
Keyword(s):  
Early Stage ◽  
Rapid Expansion ◽  
The Other ◽  
Innovative Product ◽  
Stage Of Development ◽  
New Energy ◽  
New Energy Vehicle ◽  
The One ◽  
New Energy Vehicles ◽  
Degree Of Innovation

New energy vehicles(NEV) as a new thing for sustainable development, in China, on the one hand has faced the rapid expansion of the market; the other hand, for the new NEV users, the current NEVs cannot keep up with the degree of innovation. This paper demonstrates the reasons for the existence of this systematic challenge, and puts forward the method of UX research which is different from the traditional petrol vehicles research in the early stage of development, which studies from the user's essence level, to form the innovative product programs which meet the needs of users and being real attractive.

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