scholarly journals The Effect of Market Orientation toward Organizational Learning, Innovation, Competitive Advantage, and Corporate Performance

2016 ◽  
Vol 4 (1) ◽  
Author(s):  
Mohammad Zainul ◽  
ndang Siti Astuti ◽  
Zainul Arifin ◽  
Hamidah Nayati Utami
Keyword(s):  
Organizational Learning ◽  
Competitive Advantage ◽  
Market Orientation ◽  
Corporate Performance

Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination

1998 ◽  
Vol 62 (3) ◽  
pp. 42-54 ◽  
Author(s):  
Robert F. Hurley ◽  
G. Tomas M. Hult
Keyword(s):  
Decision Making ◽  
Organizational Learning ◽  
Competitive Advantage ◽  
Conceptual Framework ◽  
Federal Government ◽  
Market Orientation ◽  
Empirical Examination ◽  
Learning Development ◽  
The U.S

Research on market orientation and organizational learning addresses how organizations adapt to their environments and develop competitive advantage. A significant void exists in current models of market orientation because none of the frameworks incorporates constructs related to innovation. The authors present a conceptual framework for incorporating constructs that pertain to innovation in market orientation research. Some of the critical relationships in this conceptual framework are tested among a sample of 9648 employees from 56 organizations in a large agency of the U.S. federal government. The results indicate that higher levels of innovativeness in the firms’ culture are associated with a greater capacity for adaptation and innovation (number of innovations successfully implemented). In addition, higher levels of innovativeness are associated with cultures that emphasize learning, development, and participative decision making. The authors make recommendations for incorporating constructs related to innovation into research on market orientation and organizational learning.

Market Orientation and the Learning Organization

1995 ◽  
Vol 59 (3) ◽  
pp. 63-74 ◽  
Author(s):  
Stanley F. Slater ◽  
John C. Narver
Keyword(s):  
Organizational Learning ◽  
Competitive Advantage ◽  
Market Orientation ◽  
Learning Organization ◽  
Management Practices ◽  
Learning Organizations ◽  
Improve Performance ◽  
New Knowledge

Effective organizations are configurations of management practices that facilitate the development of the knowledge that becomes the basis for competitive advantage. A market orientation, complemented by an entrepreneurial drive, provides the cultural foundation for organizational learning. However, as important as market orientation and entrepreneurship are, they must be complemented by an appropriate climate to produce a “learning organization.” The authors describe the processes through which organizations develop and use new knowledge to improve performance. They propose a set of organizational elements that comprise the learning organization and conclude with recommendations for research to contribute to the understanding of learning organizations.

scholarly journals EMPLOYING ORGANIZATIONAL CAPACITY COMPONENTS IN ENHANCING CORPORATE PERFORMANCE

2019 ◽  
Vol 7 (5) ◽  
pp. 174-182
Author(s):  
Ifa Rizad Mustapa ◽  
Siti Seri Delima Abdul Malak
Keyword(s):  
Regression Analysis ◽  
Organizational Learning ◽  
Organizational Structure ◽  
Competitive Advantage ◽  
Questionnaire Survey ◽  
Business Performance ◽  
Corporate Performance ◽  
Organizational Capacity ◽  
Listed Companies ◽  
Research Questions

Purpose: Ongoing investigations on modern markets demonstrated that organizational limit structure some portion of the organization’s environment that affect its performance. Knowing its standing to the industry, a recent study inspected the effect of organizational capacity on business performance in Malaysia. The research focuses on attaining two objectives. Firstly, to analyze the perceptions of Malaysian listed companies’ directors on business capacity components. Secondly, to analyze whether different components of organizational capacity effect the performance of organizations listed in  Malaysia. Methodology: A questionnaire survey and the regression analysis have been used in obtaining the data and answering the research questions respectively. Main Findings: The consequences of this study show that company structure plays an important role in manipulating the organization’s performance. Nonetheless, organizational learning was established not to explain Malaysian companies’ performance. Hence, the results assist the firm in their hunt for better performance through using suitable business resources. Implications/Applications: Recognizing organizational structure as an important organizational capacity element might improve the performance of local business in the market to withstand competitive advantage.

Achieving sustainable competitive advantage through green entrepreneurial orientation and market orientation

2019 ◽  
Vol 32 (1) ◽  
pp. 2-15 ◽  
Author(s):  
Aluisius Hery Pratono ◽  
Noviaty Kresna Darmasetiawan ◽  
Ananta Yudiarso ◽  
Bok Gyo Jeong
Keyword(s):  
Organizational Learning ◽  
Competitive Advantage ◽  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Well Being ◽  
Partial Least Square ◽  
Least Square ◽  
Sustainable Competitive Advantage ◽  
Content Type

Purpose This paper aims to examine the role of the inter-organizational learning contributing in transforming the green entrepreneurial orientation and market orientation to the improvement of sustainable competitive advantages. Design/methodology/approach The structural equation model was established to explain the complex relationship between green entrepreneurial orientation, market orientation and sustainable competitive advantage. To test the hypothesis, this study used partial least square with data from a survey of 280 firms. Findings There is a strong tendency that the inter-organizational learning plays a pivotal role as an intervening variable that operates by receiving the input from green entrepreneurial orientation and market orientation, which plays as the exogenous construct. Hence, the greater inter-organizational learning leads the firms to achieve the greater sustainable competitive advantage. Originality/value This study extends the discussion on how organization should contribute to the well-being of the economic, social and environmental system by investigating the role of inter-organizational learning in achieving the sustainable competitive advantage.

Strategic Innovation, Market Orientation Toward SMEs Performance In Indonesia Mediated by Competitive Advantage

2019 ◽  
Vol 118 (4) ◽  
pp. 35-44
Author(s):  
Mohammad Mabrur Taufik ◽  
Surachman ◽  
Mintarti Rahayu ◽  
Ananda Sabil Huesein
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Positive Correlation ◽  
Purposive Sampling ◽  
Strategic Innovation ◽  
Equation Modelling

This research applied sctructural equation modelling (SEM-AMOS) withtotal of 126 respondentsowners of  SMEs in Indonesia. Metodhs used is non probability purposive sampling. Conclusion of this research were: market orientation and startegic innovationhave positive correlationstoward SMEs' performancein Indonesia; secondly: market orientation and strategic innovation have no positive correlation toward SMEs' performance in Indonesia mediated by competitive advantge which contradicted previous reserach (Taufik, 2018).

scholarly journals Gestão do Conhecimento e Orientação para o Mercado como Fonte de Vantagem Competitiva: uma survey em empresas do sul do Brasil (Knowledge Management and Market Orientation as a Source of Competitive Advantage: a survey on companies in southern Brazil)

Gestão org ◽  
2021 ◽  
Vol 19 (1) ◽  
Author(s):  
Eliana Andréa Severo ◽  
Julio Cesar Ferro de Guimarães ◽  
Arícia Morais de Medeiros ◽  
Ênio Vinicius Baracho Eduardo ◽  
Robson Da Silva Alves ◽  
...  
Keyword(s):  
Knowledge Management ◽  
Competitive Advantage ◽  
Market Orientation ◽  
Southern Brazil

A globalização e a turbulência de mercado exigem que as organizações busquem estratégias para a vantagem competitiva. Neste contexto, a gestão do conhecimento visa a criação, transferência e circulação do conhecimento nas organizações, bem como o investimento no capital intelectual. No entanto, a orientação para o mercado defende uma cultura orientada para o cliente, a fim de oferecer-lhes produtos de maior valor agregado de forma eficiente e efetiva. Perante o exposto, este estudo tem como objetivo analisar a influência da gestão do conhecimento e da orientação para o mercado sobre a vantagem competitiva em 426 empresas de comércio e serviços do Sul do Brasil. A metodologia utilizada tratou-se de uma pesquisa quantitativa, por meio da análise fatorial exploratória e regressão linear múltipla. Os resultados destacam que tanto a gestão do conhecimento, como a orientação para o mercado estão positivamente relacionadas com a vantagem competitiva.

Exploration and exploitation in organizational learning

2009 ◽  
Author(s):  
James G. March
Keyword(s):  
Organizational Learning ◽  
Competitive Advantage ◽  
Costs And Benefits ◽  
Exploration And Exploitation ◽  
Ecological Interaction ◽  
Mutual Learning ◽  
Long Run ◽  
Adaptive Processes ◽  
Short Run ◽  
Use Of Knowledge

- This paper considers the relation between the exploration of new possibilities and the exploitation of old certainties in organizational learning. It examines some complications in allocating resources between the two, particularly those introduced by the distribution of costs and benefits across time and space, and the effects of ecological interaction. Two general situations involving the development and use of knowledge in organizations are modeled. The first is the case of mutual learning between members of an organization and an organizational code. The .second is the case of learning and competitive advantage in competition for primacy. The paper develops an argument that adaptive processes, by refining exploitation more rapidly than exploration, are likely to become effective in the short run but self-destructive in the long run. The possibility that certain common organizational practices ameliorate that tendency is assessed.

Analysing the importance of international knowledge, orientation, networking and commitment as entrepreneurial culture and market orientation in gaining competitive advantage and international performance

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mohammad Falahat ◽  
Pedro Soto-Acosta ◽  
T. Ramayah
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Critical Role ◽  
Government Support ◽  
Superior Performance ◽  
Content Type ◽  
International Performance ◽  
Entrepreneurial Culture ◽  
International Knowledge ◽  
Depth Interviews

PurposeThis study argues that having an entrepreneurial culture and market orientation are critical for young enterprises to gain competitive advantage and superior international performance. We investigate how young entrepreneurial companies despite their limited resources and experience expand rapidly in foreign markets almost from their inception.Design/methodology/approachThis investigation uses a mixed-methods approach, combining in-depth interviews and survey data. In-depth interviews lead us to conceptualise a model highlighting the importance of international knowledge, international orientation, international networking and international commitment as entrepreneurial culture and market orientation for gaining competitive advantage and, in return, superior performance in the international market. Then, the derived conceptual model is empirically tested on a sample of Malaysian Small and Medium Enterprises (SMEs).FindingsResults show that entrepreneurial culture is positively associated with competitive advantage and international performance, while market orientation is positively related to competitive advantage but not to international performance. In addition, government support strengthens the positive effect of competitive advantage on international performance.Originality/valueThis study investigation analyses the importance of entrepreneurial culture and market orientation in contributing to competitive advantage and superior performance. In addition, this study examines the critical role of government support in the relationships between entrepreneurial culture and competitive advantage and between competitive advantage and international performance.

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