Modelo de optimización de la distribución logística de última milla frente a los bajos indicadores de satisfacción de los clientes de la empresa “Tu Envió Fácil SAS” en la ciudad de Bogotá
This work aims to address the problem presented by the company Tu Envió Fácil SAS, based on the low indicators of customer satisfaction. The main objective is to design a model of optimization of the logistics distribution of "last mile" against the low indicators that customers reveal about the company, mainly in the city of Bogotá, in the period between September 2019 and December 2019 For this, the theories of Supply Chain Management will be taken into account. Which allow to determine that there is a need to design the model to optimize and be able to make an improvement in the factors that are generating customer dissatisfaction and the low effectiveness of operations. It was established that the current indicators are adequate for the management of the last mile logistics distribution of the company and the urgency of the improvement measures to be taken is determined. One of the particular problems that stand out in the investigation is due to the road complexity that some cities have, either in terms of infrastructure, traffic or security that the couriers face, thus leading to the non-fulfillment of their work in relation to delivery of merchandise and customer dissatisfaction. Given this, this proposal intends to implement new methodological ways in the field of logistics as other alternatives in order to shorten the delivery and compliance times of the product and significantly improve the favorable rates of the company.