scholarly journals Multi-Mediation Effects of Personal Self-Congruity and Social SelfCongruity to Perceived Value and Brand Attitude on Chinese Airlines Customers

2020 ◽  
Vol 18 (1) ◽  
pp. 35-45
Author(s):  
Xuan-Wen WU ◽  
Moon-Hong Kim
Keyword(s):  
Perceived Value ◽  
Brand Attitude ◽  
Mediation Effects

scholarly journals The Impact of Brand Rejuvenation on Consumer Purchase Intention: Brand Attitude as Mediator

2017 ◽  
Vol II (I) ◽  
pp. 197-210
Author(s):  
Neelam Akbar ◽  
Alam Zeb ◽  
Shabir Ahmad
Keyword(s):  
Purchase Intention ◽  
Quantitative Research ◽  
Computer Software ◽  
Numerical Data ◽  
Purchase Intentions ◽  
Brand Attitude ◽  
Mediation Effects ◽  
Consumer Purchase Intention ◽  
The Impact

The rationale of the study lies in investigating the role of brand rejuvenation on consumer purchase intention, it also emphasizes digging the mediating effects of brand attitude on brand rejuvenation and consumer purchase intentions. Quantitative research was carried out for understanding the rationale behind consumer brand preferences, their attitude, and purchase intentions. This study employed positivism; deductive approach in which collected quantitative and numerical data were tabulated and analyzed statistically in order to facilitate and test the detail set of hypotheses for the purpose of reaching objective truth. SPSS computer software was employed along with multiple regression and correlation analysis were carried out for testing and checking hypotheses and model fitness respectively. Dual statistical techniques i.e. Barron and Kenny’s (1986) and Preacher and Hayes (2008) were applied for checking mediation effects of the study. All the variables were significantly correlated with each other which clearly indicates the importance of brand rejuvenation, brand attitude and purchase intentions.

Contributions of the cruise tourism servicescape to perceived value, delight and expenditure: National identity as a moderator

2021 ◽  
Author(s):  
Mohammad A. A. Abuelkassem
Keyword(s):  
National Identity ◽  
Questionnaire Survey ◽  
Perceived Value ◽  
Positive Influence ◽  
Direct Effects ◽  
Main Aspect ◽  
Mediation Effects ◽  
Cruise Tourism ◽  
Long Time ◽  
Significant Positive Influence

Servicescape represents a main aspect of cruise tourism as space is confined and guests stay onboard for a long time. This study sets out to examine: first, the direct effects of cruise servicescape on cruise perceived value, guest delight and guest in-house expenditure; second, the mediation effects of both cruise perceived value and guest delight in the linkages between cruise servicescape and guest in-house expenditure; third, the moderation effects of national identity on the linkages between cruise servicescape and both perceived value and guest delight. A questionnaire survey was developed and administered among guests of cruise tourism. The study utilized PLS-SEM to examine the hypothesized model based on collected data from 218 cruise guests. The findings indicated a significant positive influence of cruise servicescape on perceived value, delight and expenditure. Guest delight significantly mediated the association between servicescape and guest expenditure while perceived value did not. National identity has positively moderated the linkage between servicescape and guest delight but not the association between servicescape and perceived value. The findings of this study add to the hospitality literature and its implications enable cruise managers to better use servicescape as a key stimulator for guest delight and expenditure.

The effect of service quality and customer satisfaction on customer loyalty

2019 ◽  
Vol 38 (2) ◽  
pp. 384-405 ◽  
Author(s):  
Pınar Özkan ◽  
Seda Süer ◽  
İstem Köymen Keser ◽  
İpek Deveci Kocakoç
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Loyalty ◽  
Corporate Reputation ◽  
Banking Industry ◽  
Perceived Value ◽  
Corporate Image ◽  
Mediation Effects ◽  
Content Type ◽  
The Impact

Purpose The purpose of this paper is to investigate the impact of customer satisfaction, service quality, the perceived value of services, corporate image and corporate reputation on customer loyalty and their relationship in the Turkish banking industry. Mediation effects of the perceived value and corporate image and reputation are also studied. Understanding the relationships between the determinants of customer loyalty toward the bank helps management to use corporate image and reputation more effectively in its strategy, thus enhancing the institution’s position in the minds of consumers. Design/methodology/approach A model is proposed to explore the relationships of service quality and customer satisfaction with a perceived value and their effect on transforming the corporate image and corporate reputation into the form of customer loyalty toward the bank. A survey is designed within this framework and SEM analysis is conducted in order to study the nature of relationships between variables of interest hypothesized to affect customer behavior and customer loyalty. Mediation tests for perceived value and corporate image and reputation are also conducted. Findings The findings of the survey indicate that corporate image and corporate reputation can be used as a common marketing benchmark to measure a bank’s performance. The results demonstrated that customers perceive quality and satisfaction effects loyalty through perceived value, image and reputation. Research limitations/implications The study was conducted in Izmir, the third biggest city of Turkey. The sample is composed of regular customers, and the sample size is enough for the study but more studies are needed to generalize the results. Practical implications The results provide information to bank managers to effectively assist them to offer appropriate customer service levels sustaining satisfaction, quality and value to the customers within the transactions. Originality/value The paper studies the determinants of customer loyalty in the Turkish banking industry and considers the effects of corporate image and corporate reputation as measured by customer satisfaction, service quality and perceived value, on customer loyalty toward banks in Turkey. This model is not studied in bank marketing in Turkey and also in the banking literature.

scholarly journals The Influence of Green Brand Affect on Green Purchase Intentions: The Mediation Effects of Green Brand Associations and Green Brand Attitude

2020 ◽  
Vol 17 (11) ◽  
pp. 4089 ◽  
Author(s):  
Yu-Shan Chen ◽  
Tai-Wei Chang ◽  
Hung-Xin Li ◽  
Ying-Rong Chen
Keyword(s):  
Structural Equation Model ◽  
Structural Equation ◽  
Equation Model ◽  
Purchase Intentions ◽  
Brand Attitude ◽  
Brand Associations ◽  
Mediation Effects ◽  
Brand Affect ◽  
The Impact ◽  
The Relationship

This study investigates the impact of green brand affect on green purchase intentions and explores the mediation effects of green brand attitude and green brand associations by means of the structural equation model (SEM). There is no previous literature discussing the relationship between brand affect and purchase intentions from the perspective of green marketing. Therefore, this article establishes a green purchase intention framework to fill in the research gap. The research object of this study focuses on Taiwanese consumers who have the purchase experience of information and electronics products in Taiwan. A total of 1000 consumers were randomly selected and 365 valid responses were received. In addition, this research conducted an empirical study using a questionnaire survey and structural equation model (SEM) to verify the research framework. The results show that green brand affect has no direct influence on green purchase intentions. Besides, this study indicates that green brand associations and green brand attitude fully mediate the relationship between green brand affect and green purchase intentions. It implies that green brand affect indirectly influences green purchase intentions via green brand attitude and green brand associations. While companies tend to raise their customers’ green purchase intentions, they need to increase their green brand affect, green brand associations, and green brand attitude.

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