Factors Influencing Mobile Commerce Adoption and the Moderating Effect of Gender: Focused on Shanghai and Guangzhou

2014 ◽  
Vol 16 (3) ◽  
pp. 25-50 ◽  
Author(s):  
Lee Jung Sae
Keyword(s):  
Mobile Commerce ◽  
Moderating Effect ◽  
Factors Influencing ◽  
Mobile Commerce Adoption

Mobile Commerce Adoption in Spain

2009 ◽  
pp. 282-292
Author(s):  
Joaquin Aldas-Manzano ◽  
Carla Ruiz-Mafe ◽  
Silvia Sanz-Blas
Keyword(s):  
Empirical Study ◽  
Mobile Commerce ◽  
Adoption Decision ◽  
Factors Influencing ◽  
Mobile Shopping ◽  
Depth Study ◽  
Key Drivers ◽  
Mobile Commerce Adoption ◽  
Insight Into ◽  
Mobile Use

The chapter aims to present an in-depth study of the factors influencing mobile commerce adoption. The authors analyze the influence of Mobile use experience, ICT ownership, Mobile affinity and Mobile Commerce compatibility in the m-commerce adoption decision. After identifying the key drivers of Mobile shopping adoption, the second part of the chapter presents an empirical study of the Spanish market. Results based on a sample of 470 Mobile users show that Mobile affinity, ICT ownership, and m-shopping compatibility are positive key drivers of M-shopping adoption. Mobile use experience has no significant influence on m-shopping adoption. This chapter will give managers and students insight into the Mobile Commerce industry and the different factors that influence m-commerce adoption. In addition, these factors can be applied to the specific context of the Spanish market.

scholarly journals Studying the Moderating Effect of a Respondent’s Locality in M-commerce Adoption Intention

2019 ◽  
Vol 15 (29) ◽  
pp. 1-23
Author(s):  
Abhishek Tandon ◽  
Himanshu Sharma ◽  
Anu G. Aggarwal
Keyword(s):  
Rural Areas ◽  
Mobile Commerce ◽  
Moderating Effect ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Internet Technology ◽  
Utaut Model ◽  
Intention To Adopt ◽  
Rural And Urban ◽  
Adoption Intention

Introduction: The present research was conducted at the University of Delhi in 2018. Problem: With the increase in usage of internet technology through wireless devices, the relevance of m-commerce has amplified. In a developing country like India, the rural and urban population is not equally divided on the use of m-commerce and this demands a detailed study regarding this problem.  Objective: The study aims to determine the factors that influence the m-commerce adoption intention of customers and how the effect varies over rural and urban populations. Methodology: This study combines the TAM and UTAUT model to consider the determinants as perceived ease of use, perceived usefulness, perceived risk, perceived cost, social interaction, and facilitating conditions, taking the endogenous variable as intention to adopt m-commerce.     Results: The results of PLS-SEM accepted the hypotheses underlying the model and also validated the moderating role played by a respondent’s locality over the intention to adopt m-commerce. Conclusion: The proposed model was validated by using PLS-SEM approach on a sample size of 200 collected from the urban and rural areas of Delhi NCR. Moreover, the moderating effect of a respondent’s locality was observed over adoption intention. Originality: With the advancement in technological infrastructure and improvement in mobile data facilities, customers have shown enthusiasm towards making online transactions using their phones. The advantage of mobile commerce over computer based electronic commerce is its mobility. Extant research has shown interest in studying the adoption intention of mobile commerce, based on determinants from the TAM or UTAUT model or their combinations. This study combines both models to choose the determinants of mobile adoption intention.  Limitation: Further studies can be conducted by considering other combinations of determinants and extending the model to incorporate the loyalty measures.

scholarly journals A Perception-Based Model for Mobile Commerce Adoption in Vietnamese Small and Medium-Sized Enterprises

2021 ◽  
Vol 29 (1) ◽  
pp. 44-67
Author(s):  
Ngoc Tuan Chau ◽  
Hepu Deng ◽  
Richard Tay
Keyword(s):  
Developing Countries ◽  
Conceptual Model ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Mobile Commerce ◽  
Organizational Readiness ◽  
Equation Modelling ◽  
Perceived Security ◽  
Mobile Commerce Adoption ◽  
And Diffusion

This paper investigates the critical determinants for the adoption of mobile commerce (m-commerce) in Vietnamese small and medium-sized enterprises (SMEs) from the perspective of managers. A perception-based conceptual model is developed with respect to the technology-organization-environment framework. The conceptual model is then tested and validated using structural equation modelling on the data collected from 513 SMEs in Vietnam. The study shows that perceived benefits, perceived compatibility, perceived security, perceived organizational readiness, and perceived customer pressures are critical for the adoption of m-commerce. As the first study on the critical determinants for m-commerce adoption in Vietnam, these findings are useful for SME managers as well as policymakers in designing policies as strategies to promote the wide development and diffusion of m-commerce in SMEs in Vietnam and other developing countries.

Mobile Commerce Applications and Adoption

2009 ◽  
pp. 1593-1601 ◽  
Author(s):  
Krassie Petrova
Keyword(s):  
Customer Service ◽  
Customer Value ◽  
Reference Model ◽  
Mobile Services ◽  
Mobile Commerce ◽  
Mobile Banking ◽  
High Penetration ◽  
Mobile Coupons ◽  
Schedule Change ◽  
Mobile Commerce Adoption

The potential advantages of mobile commerce applications have been discussed extensively in the recent literature, with many industries offering mobile services. Examples from the financial sector include instant funds transfer (mobile banking) and share trading (mobile brokerage). Commuter services such as sending schedule change alerts or using a mobile phone to pay for parking have become widespread. Applications based on the location of the user (e.g., offering mobile coupons to customers in the vicinity of a shop or a restaurant) are also being trialled (Barnes, 2002; Siau, Lim, & Shen, 2001; Varshney, Vetter, & Kalakota, 2000). Despite the potential benefits (for example, improved customer service) mobile commerce applications have not been widely adopted across business sectors. Mobile banking illustrates the point: initially, seen as the “killer application” of mobile commerce (Kannan, Chang, & Whinston, 2001), it has now been termed a “dead end” (Semrau & Kraiss, 2001). It has also been classified as an application which has not yet matured (Mallat, Rooi, & Tuunainen, 2004). However, innovative applications continue to emerge, for example, breaking news alerts (CNN, n.d.), and a mobile tutoring service (Butte, 2004). It has become important therefore to identify the determinants of mobile commerce adoption and the emerging adoption patterns. A significant number of results in this area have been reported in the literature. Recent examples include studies of mobile services adoption in areas characterized by relatively high penetration of mobile devices—such as Denmark (Constantiou, Damsgaard, & Knutsen, 2004), Singapore (Samtani, Leow, Lim, & Goh, 2004), and Finland (Carlsson, Hyvonen, Repo, & Walden, 2005). The identified drivers and inhibitors of mobile commerce adoption can be broadly classified as factors related to mobile infrastructure access, and factors relating to perceived consumer value. This article proposes a mobile commerce reference model which incorporates both infrastructure access and customer value and can be used to formulate research questions related to mobile commerce adoption. The remainder of the article is organized as follows: first, mobile commerce is defined and compared to electronic commerce. The next section introduces a mobile commerce reference model and discusses mobile commerce adoption. The article continues with a review of future trends and a brief conclusion.

Factors Influencing Segmentation and Demographics of Mobile-Customers

2011 ◽  
pp. 655-665
Author(s):  
Anne-Marie Ranft
Keyword(s):  
Demographic Factors ◽  
Mobile Commerce ◽  
Regional Differentiation ◽  
Global Business ◽  
Worst Case ◽  
Market Growth ◽  
Factors Influencing ◽  
Time Zones ◽  
Legal Restrictions

This chapter addresses important factors for consideration when readying a mobile commerce business for global business, addressing both regional differentiation in demographics that influence classifications of customer segments, and differentiation in demographics within a region. Globally, not all customer segments have regular access to mobile commerce facilities, and even for those that do, other demographic factors can impede their potential as mobile-customers. When starting from an Anglo-centric perspective, it is vital to have awareness of global differences in culture, language, payment options, time zones, legal restrictions, infrastructures, product needs, and market growth that could either improve or inhibit mobile-customer uptake, and in the worst case, result in unexpected litigation.

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