scholarly journals Identidade cultural no consumo de fãs brasileiros da National Football League

2020 ◽  
Vol 18 (3) ◽  
pp. 595-608
Author(s):  
BRUNO MELO MOURA ◽  
ANDRÉ LUIZ MARANHÃO DE SOUZA-LEÃO
Keyword(s):  
Social Media ◽  
Social Construction ◽  
National Football League ◽  
Cultural Identities ◽  
Central Values ◽  
Online Interactions ◽  
The Social ◽  
The Us ◽  
Consumption Practices ◽  
Social Minorities

Abstract Brazilians watching the US National Football League (NFL) interact on social media during the broadcast of league games. Since fan consumption practices can establish identities from the intensity of involvement with media products, this research aims to analyze how Brazilian NFL fans constitute cultural identities in their interactions on social media during the broadcast of league games. We use netnography, a method commonly used in studies that seek to understand cultural phenomena that occur through online interactions. The research corpus was formed by messages posted by fans on Twitter hashtags created by the ESPN channels of Brazil, during the games broadcasted in the 2016-2017 and 2017-2018 seasons. The results indicate three identity categories: nationalism, as a way of projecting an idealized image of a nation; localism, as a demarcation of tensions of the differences existing in the country; and social minorities related to gender and sexual orientation, revealing tensions and conformities in the social construction of these positions. By revealing identities strongly related to the notion of place and different representations of the hetero-masculine, these findings are evidenced as a particular version of the central values of the sport itself in its country of origin.

scholarly journals Cultural identity in the consumption of the National Football League by Brazilian fans

2020 ◽  
Vol 18 (3) ◽  
pp. 595-608
Author(s):  
BRUNO MELO MOURA ◽  
ANDRÉ LUIZ MARANHÃO DE SOUZA-LEÃO
Keyword(s):  
Social Media ◽  
Social Construction ◽  
Cultural Identity ◽  
National Football League ◽  
Cultural Identities ◽  
Central Values ◽  
The Social ◽  
The Us ◽  
Consumption Practices ◽  
Social Minorities

Abstract Brazilians watching the US National Football League (NFL) interact on social media during the broadcast of league games. Since fan consumption practices can establish identities from the intensity of involvement with media products, this research aims to analyze how Brazilian NFL fans constitute cultural identities in their interactions on social media during the broadcast of league games. We use netnography, a method commonly used in studies that seek to understand cultural phenomena that occur through online interactions. The research corpus was formed by messages posted by fans on Twitter hashtags created by the ESPN channels of Brazil, during the games broadcasted in the 2016-2017 and 2017-2018 seasons. The results indicate three identity categories: nationalism, as a way of projecting an idealized image of a nation; localism, as a demarcation of tensions of the differences existing in the country; and social minorities related to gender and sexual orientation, revealing tensions and conformities in the social construction of these positions. By revealing identities strongly related to the notion of place and different representations of the hetero-masculine, these findings are evidenced as a particular version of the central values of the sport itself in its country of origin.

scholarly journals NORMCORE PLUTOCRATS in GOLD ELEVATORS

2019 ◽  
Vol 15 (1) ◽  
pp. 15-28 ◽  
Author(s):  
Jo Littler
Keyword(s):  
Social Media ◽  
Later Life ◽  
Donald Trump ◽  
Physical Context ◽  
Political Analysis ◽  
The Social ◽  
The Us

This article analyzes two notorious photos of Donald Trump and Nigel Farage—one on their own, and one alongside Arron Banks, Gerry Gunster, Andy Wigmore, and Raheem Kassam—standing in a gold-plated elevator after Trump had won the US election. The article provides a cultural and political analysis of the plutocrats who are playing at being ordinary “winners,” or what it calls normcore plutocrats. Analyzing the symbolic and material contexts of these two images, it considers the physical context of the lift within Trump Tower; the tangled web of relationships uniting the men in the lift; and the first photograph’s later life as a social media meme. Asking how a depiction of glittering luxury can be presented as populist revolt, it discusses how elites draw on discourses of meritocracy, of “traveling up the social ladder,” to validate their actions. That Trump and friends are not on a ladder but in an express lift symbolizes the attempted velocity of this phase of corporate meritocracy. In the process the analysis provides a multilayered contribution toward understanding how these normcore plutocrats in gold elevators have achieved and extended their power.

Stepping into the (Social Media) Game

2014 ◽  
pp. 711-730
Author(s):  
Jimmy Sanderson
Keyword(s):  
Social Media ◽  
Representative Sample ◽  
National Football League ◽  
Major League Baseball ◽  
Pop Culture ◽  
National Basketball Association ◽  
Parasocial Interaction ◽  
Sports Fans ◽  
The Social ◽  
Identity Expression

This chapter explores how rookie athletes in Major League Baseball (MLB), the National Basketball Association (NBA), National Football League (NFL), and National Hockey League (NHL), used Twitter as an identity expression tool. A representative sample of tweets from athletes selected in the first round of the 2011 amateur draft of each sports league was selected for analysis. Results revealed that identity manifested in the following ways: (a) Athletes as dedicated workers; (b) Athletes as pop culture consumers; (c) Athletes as sports fans; (d) Athletes as motivators; (e) Athletes as information seekers; and (f) Athletes as everyday people. Through social media, athletes can more actively and diversely assert their identity. This action fosters identification, liking, and parasocial interaction with fans as athletes appear more approachable and similar. The ability to construct and disseminate a variety of identities holds important implications for athletes, which are discussed in the concluding section of the chapter.

scholarly journals Identitas Diri pada Media Sosial (Konstruksi Sosial dan Potensi Rumor Pengguna Instagram)

2019 ◽  
Vol 10 (2) ◽  
pp. 184-190
Author(s):  
Irwanto Irwanto ◽  
Laurensia Retno Hariatiningsih
Keyword(s):  
Social Media ◽  
Social Construction ◽  
The Public ◽  
The Social ◽  
Qualitative Descriptive ◽  
User Attention ◽  
Descriptive Approach

Abstract - It is undeniable that Instagram social media has entered in all aspects of communication. At first Instagram just sharing moments of photos and videos and then used for trading and spreading information. Instagram let anyone has the opportunity to attract other user attention by doing social construction from its  of the contents through his Instagram account. This research attempts to describe the social construction that occurs and its potential in the dissemination of rumors on social media Instagram. With a qualitative descriptive approach revealed that Instagram users in this case the students are aware of and do message construction in order to get the attention of other users. They also understand that Instagram social media has the potential to spread rumors to the public. Keywords: social media,instagram, social construction, rumors   AbstrakTidak dapat dipungkiri bahwa media sosial Instagram telah masuk di semua aspek berkomunikasi. Mulai dari sekadar berbagi momen foto dan video sampai digunakan untuk berniaga dan menyebar informasi. Melalui Instagram ini siapapun berkesempatan untuk menarik perhatian warganet dengan melakukan konstruksi sosial terhadap isi pesan yang akan dibagi melalui akun Instagramnya. Penelitian ini berupaya untuk mendeskripsikan  konstruksi sosial yang terjadi serta potensinya dalam penyebaran rumors di media sosial Instagram. Dengan pendekatan deskriptif kualitatif tersingkap bahwa pengguna Instagram menyadari dan melakukan  konstruksi pesan agar bisa memperoleh perhatian dari pengguna lainnya. Mereka juga memahami bahwa media sosial Instagram memiliki potensi dalam penyebaran rumor pada masyarakat. Kata Kunci : media sosial, instagram, konstruksi sosial, rumor

scholarly journals Stories From an (Un)lived Past: Applying Narrative Theory, Vicarious Nostalgia and Brand Authenticity to Urban Outfitters' Instagram Advertising Practices

2021 ◽  
Author(s):  
Cristina Rizzardo
Keyword(s):  
Social Media ◽  
Media Content ◽  
Multimodal Approach ◽  
Major Research ◽  
Brand Authenticity ◽  
Digital Infrastructure ◽  
The Social ◽  
Consumption Practices ◽  
Social Media Platforms

This study develops a narrative-focused analytic model that assesses how a brand communicates its narrative identity by incorporating vicarious nostalgia as a branding practice. Nostalgia as a branding strategy aims to leverage affect and emotion in consumption practices. This is carried out via engagement with stories of an era primarily unlived by the brand’s targeted consumer base. In the presence of nostalgic associations, this strategy facilitates the impression of brand longevity and, thus, brand authenticity and legitimacy. This major research paper applies these theoretical discourses to a case study of the American lifestyle brand Urban Outfitters’ digital advertising implementations on Instagram. A multimodal approach guided the analysis of narrative communication patterns that occurred throughout the 2014 calendar year on the brand’s Instagram account. The findings indicate that Urban Outfitters uses Instagram’s digital infrastructure to facilitate a cohesive brand narrative that is both temporally and causally structured. This narrative encompasses plotlines, settings, and characters of an idealized era that the brand’s targeted consumer base is unacquainted with yet endeavours to elicit consumer identification with the brand nonetheless. Finally, by using an authentic mode of communication as well as cues that faithfully depict the character and culture of a former era, Urban Outfitters generates the same projections of authenticity that nostalgic brands with longstanding histories have by virtue of age. This project offers suggestions for further research including the adaptation of the study to other social media platforms, as well as expanding it to integrate user response to the social media content.

scholarly journals Daphne the Cat: Reimagining human–animal boundaries on Facebook

2020 ◽  
Vol 68 (6) ◽  
pp. 1290-1306
Author(s):  
Verónica Policarpo
Keyword(s):  
Social Media ◽  
Social Construction ◽  
Media Studies ◽  
Narrative Analysis ◽  
Science And Technology Studies ◽  
Animal Studies ◽  
Companion Animals ◽  
The Social ◽  
Nonhuman Animals ◽  
Human Animal

How are companion animals, and cats in particular, built as Otherness, on social media? And how are human–animal boundaries reconfigured along the flow of online digital interactions? This article tries to answer these questions drawing on the story of female cat Daphne, as reported on the official Facebook page of a Portuguese animal shelter. Based on both narrative analysis and categorical content analysis of the posts and comments around the story, the article discusses the social construction of nonhuman animals, bringing together concepts from human–animal studies, science and technology studies, and media studies. It argues that, through digital practices on social media, animals are done and undone. Two emergent and conflicting versions of the same animal, Daphne, are constructed throughout the unstable and contingent flow of digital exchanges: the-animal-victim and the-animal-maladjusted. As such, digital practices become also animal practices, contributing to normative definitions of what an animal ‘is’. As a result, human–animal boundaries are reinstalled and reinforced, and the animals themselves become, once more and paradoxically, invisible.

Handling Facebook: social media in the light of human rights violations

2020 ◽  
Vol 10 (4) ◽  
pp. 59-76
Author(s):  
Gleb Bogush ◽  
Olga Kudinova
Keyword(s):  
Social Media ◽  
Human Rights ◽  
Hate Speech ◽  
Legal Regulation ◽  
The Gambia ◽  
International Justice ◽  
Human Rights Violations ◽  
The Social ◽  
The Us ◽  
Media Corporations

International justice does not remain on the sidelines from the intensive development of social media: the data stored on the social media possesses great evidentiary value in international courts. The dispute over the disclosure of information by Facebook for use in the Gambia v. Myanmar dispute before the International Court of Justice raises a broader issue of the international legal status of telecommunications companies, obligations of companies and states in relation to the use of social media for human rights violations and commission of international crimes. The article assesses the existing international legal regime of human rights obligations of global social media corporations, as well as their role in administration of international justice, by examining the case of the use of Facebook disseminating hate speech and inciting violence against the discriminated group of Rohingya in Myanmar. The authors analyze the report of the Independent International Fact-Finding Mission on Myanmar, Facebook’s reaction to the information of its influence on the situation with Rohingya, and measures taken by the company to reduce the negative impact of its business activity on human rights. The article draws attention to the inconsistent position of Facebook with regard to facilitating the investigation of violations of international law committed through the social media. In particular, the authors comment on the dispute between the Gambia and Facebook before the U.S. Courts arising from the request on disclosure of materials forming evidence in the case of the Gambia v. Myanmar, and lack of action from the US with respect to human rights violations and genocide committed with resources of the US-based social media company. The authors underscore the uncertainty of international legal regulation that impedes effective international investigations of serious human rights violations. Non-state actors remain outside the reach of international justice and international accountability mechanisms, especially when they operate in jurisdictions of states that ignore their positive human rights obligations. The authors conclude that it is necessary to develop effective mechanisms for cooperation and accountability of social media corporations in the field of international justice, as they play an increasing role in the investigation of serious violations of human rights.

The Social Construction of a Border: The US–Canada Border

2016 ◽  
Vol 33 (4) ◽  
pp. 529-547 ◽  
Author(s):  
Donna L. Lybecker ◽  
Mark K. McBeth ◽  
Adam M. Brewer ◽  
Carine De Sy
Keyword(s):  
Social Construction ◽  
The Social ◽  
The Us

The social mediated age of information: Twitter and Instagram as tools for information dissemination in higher education

2018 ◽  
Vol 20 (11) ◽  
pp. 4155-4176 ◽  
Author(s):  
Phillip C Arceneaux ◽  
Lucian F Dinu
Keyword(s):  
College Students ◽  
Social Media ◽  
Information Dissemination ◽  
Digital Information ◽  
Information Retention ◽  
Post Secondary ◽  
Information Tools ◽  
The Social ◽  
The Us ◽  
Visually Based

Despite high levels of global connectivity, Americans are generally underinformed about the world. The US Department of Education named social media as a viable option for improving learning objectives, yet minimal research supports such a claim regarding internationalization. While what research exists exclusively investigated Facebook, no research explored the viability of other popular platforms, such as Twitter or Instagram. Through an experimental design conducted on 405 college students, this study probed how the presentation of textually based (Twitter) and visually based (Instagram) messages affected American college students’ recall of digital information. It also investigated how communicator credibility affected the way college students consumed digitally disseminated information. Results showed that information retention was most improved by visually based information published by professional news outlets. Such findings help to better understand the contributions social media are capable of making as information tools, particularly when applied to American post-secondary education.

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