The Effect of Brand personality of Convention Destination on the Attitudes and Post-behavior Intention of Participants in Seoul

2021 ◽  
Vol 16 (3) ◽  
pp. 85-103
Author(s):  
Myoungnyoung Kim ◽  
◽  
Sungmin Hwang ◽  
Chulwon Kim
Keyword(s):  
Brand Personality ◽  
Behavior Intention

Discovering the Interpersonal Relationship Between Luxury Perfume Brands and Consumers

2017 ◽  
Vol 5 (2) ◽  
pp. 85-108
Author(s):  
Varsha Jain ◽  
Chakshu Bhandari ◽  
Ganesh B.E.
Keyword(s):  
Qualitative Research ◽  
Interpersonal Relations ◽  
Brand Personality ◽  
Interpersonal Relationship ◽  
Interpersonal Relation ◽  
Luxury Brands ◽  
High Involvement ◽  
Zaltman Metaphor Elicitation Technique ◽  
Robust Framework

Luxury perfume brands are an integral part of the luxury brands sector globally and nationally. One of the main reasons for the same is that luxury perfume brands have had an extended usage across cultures and traditions. Additionally, luxury perfume brands are a high involvement category. Thus, this category needs to be developed and promoted with a specific means. This means is the development of a strong and reflexive relation between the luxury perfume brands and the consumers. Further, it should be premised on both value based and utility based satisfaction. Despite this, there is a dearth of studies that have consolidated the means of developing strong interpersonal relations between this category and consumers. Therefore, this paper aims at discovering a framework for consolidating and developing a strong interpersonal relation between the luxury perfume brand and the consumers. To this effect, we have used qualitative research in the form of semi structured personal interviews supplemented by Zaltman Metaphor Elicitation Technique. The findings from these explorations were developed into a robust framework using the precepts of Brand Personality, CAC (Cogntive- Affective- Conative) model and the Triangulat theory of love.

SELF-EXPRESSION THROUGH VOTING? THE CRITICAL ROLE OF LEADER BRAND PERSONALITY

2018 ◽  
Vol 2018 ◽  
pp. 1004-1014
Author(s):  
Sofia Batsila ◽  
◽  
George Panigyrakis ◽  
Anastasios Panopoulos
Keyword(s):  
Brand Personality ◽  
Critical Role

Effect of sensory experience at airline lounge on passenger behavior intention

2018 ◽  
Vol 27 (5) ◽  
pp. 1-16
Author(s):  
Hee-Kyoung Jung ◽  
Eun-Ju Lee ◽  
Hee-Sup Han
Keyword(s):  
Sensory Experience ◽  
Behavior Intention ◽  
Passenger Behavior
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