A Case Study of the Global Virtual Trade Shows in the With-Corona Era - Comparison between Digital CES and CANTON Fair Online -

2021 ◽  
Vol 45 (7) ◽  
pp. 197-219
Author(s):  
Chang Won Park
Keyword(s):  
Trade Shows

scholarly journals The case for urban and reclaimed wood in the circular economy

BioResources ◽  
2020 ◽  
Vol 15 (3) ◽  
pp. 5226-5245
Author(s):  
Anna R. Pitti ◽  
Omar Espinoza ◽  
Robert Smith
Keyword(s):  
Circular Economy ◽  
Urban Areas ◽  
Value Added ◽  
Production Quality ◽  
Raw Material ◽  
Waste Products ◽  
Online Sales ◽  
Emotional Value ◽  
Trade Shows

Circular economy production, or upcycling of traditional waste products, has evolved in alignment with consumer driven accountability and demand for environmentally friendly alternatives. In recent years, industries have emerged to upcycle materials for value-added production. This paper presents case study interview results used to gather information about current marketing practices within the urban and reclaimed wood industries, which upcycles trees felled in urban areas and wood generated through construction and demolition. Firms reported entering the industry for a variety of reasons, most frequently surrounding intangible raw material and product attributes. Interviewees reported generating primarily made-to-order products, made-to-stock furniture, mantels, slabs, lumber, beams, flooring, millwork, and other products priced largely in line with their competition. Promotion consisted primarily of word of mouth, company webpages, social media, and event participation, such as craft fairs or trade shows. Firms relayed messages of sustainability, local production, quality, and emotional value. Companies primarily participate in direct, retail, or online sales, which have become increasingly prevalent. This paper outlines opportunities to explore, as well as barriers to overcome through examination of strengths, weaknesses, opportunities, and threats present in the internal and external environments of the urban and reclaimed wood industries.

Using Social Media to Support Trade Shows: Developing the Capabilities

2016 ◽  
Vol 5 (1) ◽  
pp. 88-98 ◽  
Author(s):  
Paul Lapoule ◽  
James Rowell
Keyword(s):  
Social Media ◽  
Communication Strategy ◽  
Decision Makers ◽  
Local Elections ◽  
Trade Show ◽  
Time Required ◽  
Communication Approach ◽  
Trade Shows ◽  
A Company

The purpose of this case study is to identify the conditions for a company developing a B2B trade show’s communication to move into an efficient Omni-channel communication approach. The case study method is used to describe the issues facing Plastic Omnium Environnement Company in deploying an Omni-channel communication approach. This company provides services to local authorities and private sector companies to dispose of their waste. Its Director of communication, Pierre Mereau, is faced with the fact that 160 French communes changed hands from one political party to another in the last local elections. This led to stagnation in terms of turnover—the time required for decision-makers to once again invest in waste management. At the same time, his General Directorate is asking him to make cuts and savings. Pierre Mereau evaluates its performance in the two last most important trade shows and set his mind to develop an Omni-channel communication approach. This case study provides an insight in an organization that is optimizing its communication strategy in a specific market. It should help companies to develop synergies between the trade show and social media.

Measuring the efficiency of trade shows: A Spanish case study

2015 ◽  
Vol 47 ◽  
pp. 127-137 ◽  
Author(s):  
Pilar Alberca-Oliver ◽  
Ainhoa Rodríguez-Oromendía ◽  
Laura Parte-Esteban
Keyword(s):  
Trade Shows

scholarly journals Vikings and Tigers: Finland, Sweden, and adoption of environmental technologies in Southeast Asia's pulpand paper industries

1999 ◽  
pp. 26-47 ◽  
Author(s):  
David A. Sonnenfield
Keyword(s):  
Southeast Asia ◽  
Pulp And Paper ◽  
Newly Industrializing Countries ◽  
Paper Manufacturing ◽  
Intentional Actions ◽  
The World ◽  
Environmental Technologies ◽  
Pulp And Paper Industries ◽  
Trade Shows

This paper examines structural dimensions of the influence of core-per iphery relations on adoption of environmental technologies in newly industrializing countries (NICs), using Nordic involvement in development of Southeast Asian pulp manufacturing in the late 1980s and early 1990s as a case study. Contrary to conventional wisdom, Southeast Asia was one of the first places in the world to employ new cleaner technologies in pulp and paper manufacturing. How did this happen? This paper argues that adoption of these technologies was influenced by dynamics within the world-system combined with the intentional actions of firms, states, and social movements over a 30-year period. The paper concludes that diffusion of the new environmental technologies is resulting in cleaner production in the periphery even while being part of a trend toward increased polarization between core and peripheral states, economies, and firms. Data were gathered from fieldwork in Southeast Asia from 1993-96; correspondence with Nordic firms, organizations and individuals in attendance and interviews at industry trade shows; and use of available data. Portions of the paper are derived from a larger study of adoption of environmental technologies in the pulp and paper industries of Southeast Asia and Australia.

scholarly journals Return On Marketing Investment Driven Sponsorship: Optimizing This Marketing Investment In Latin America

2011 ◽  
Vol 3 (2) ◽  
pp. 41
Author(s):  
Nico Schinagl Waller
Keyword(s):  
Latin America ◽  
Real Life ◽  
Marketing Effort ◽  
Current Measuring ◽  
Return On Marketing ◽  
Marketing Methods ◽  
Marketing Budgets ◽  
Trade Shows ◽  
Marketing Executives

Marketing campaigns and strategies: We are all constantly exposed to their bombardment in our every day life, but few understand the undergoing revolution this field is experiencing to finally measure, in financial terms, its impact. Gone are the days of the creative marketing and to stay is the era of quantifiable marketing, a new stage in the field that simply wants to measure if the marketing effort has yielded an impact on what really counts: selling more, to more people, more often and at a higher margin. The following paper targets the sponsorship side of the marketing field, whether expos and trade shows, sponsorships of musical events, recreational gatherings, or company driven shows. Its objective is clear, in as to show a methodology that achieves a strategy to optimize this investment for consumer companies in Latin America. After a comprehensive market study, that analyzed the current measuring marketing methods in Mexico of over 70 marketing executives that manage over $ 282 million dollars in yearly marketing budgets, the proposed methodology was successfully implemented during 2006 for Tequila Casa Cuervo in Mexico by the author. A case study will be presented at the end of this paper to provide a real life example.

The Diagnosis of Solid Residues Produced in Free Trade Shows: A Case Study

2020 ◽  
pp. 447-456
Author(s):  
Glaucia Oliveira ◽  
Deivison Molinari ◽  
Marcelo Albuquerque de Oliveira ◽  
Gabriela Veroneze ◽  
Dércio Luiz Reis
Keyword(s):  
Free Trade ◽  
Trade Shows

Conferences and Trade Shows in Inhabited Virtual Worlds: A Case Study of Avatars98 & 99

2000 ◽  
pp. 1-11 ◽  
Author(s):  
Bruce Damer ◽  
Stuart Gold ◽  
Jan de Bruin ◽  
Dirk-Jan de Bruin
Keyword(s):  
Virtual Worlds ◽  
Trade Shows

The Genesis and Internal Dynamics of El Salvador's People's Revolutionary Army, 1970–1976

2014 ◽  
Vol 38 (01) ◽  
pp. 102-129
Author(s):  
ALBERTO MARTÍN ÁLVAREZ ◽  
EUDALD CORTINA ORERO
Keyword(s):  
Latin America ◽  
El Salvador ◽  
Early Years ◽  
Left Wing ◽  
Internal Dynamics ◽  
Internal Coherence ◽  
The 1960S

AbstractUsing interviews with former militants and previously unpublished documents, this article traces the genesis and internal dynamics of the Ejército Revolucionario del Pueblo (People's Revolutionary Army, ERP) in El Salvador during the early years of its existence (1970–6). This period was marked by the inability of the ERP to maintain internal coherence or any consensus on revolutionary strategy, which led to a series of splits and internal fights over control of the organisation. The evidence marshalled in this case study sheds new light on the origins of the armed Salvadorean Left and thus contributes to a wider understanding of the processes of formation and internal dynamics of armed left-wing groups that emerged from the 1960s onwards in Latin America.

Culture and the plasticity of perception

2020 ◽  
Vol 43 ◽  
Author(s):  
Michael Lifshitz ◽  
T. M. Luhrmann
Keyword(s):  
Cultural Context ◽  
Sensory Experience ◽  
Cultural Learning ◽  
The World

Abstract Culture shapes our basic sensory experience of the world. This is particularly striking in the study of religion and psychosis, where we and others have shown that cultural context determines both the structure and content of hallucination-like events. The cultural shaping of hallucinations may provide a rich case-study for linking cultural learning with emerging prediction-based models of perception.

Dual systems for all: Higher-order, role-based relational reasoning as a uniquely derived feature of human cognition

2019 ◽  
Vol 42 ◽  
Author(s):  
Daniel J. Povinelli ◽  
Gabrielle C. Glorioso ◽  
Shannon L. Kuznar ◽  
Mateja Pavlic
Keyword(s):  
Temporal Reasoning ◽  
Higher Order ◽  
Important Case ◽  
Human Cognition ◽  
Relational Reasoning ◽  
Dual Systems ◽  
First Order ◽  
Reasoning System ◽  
Role Based

Abstract Hoerl and McCormack demonstrate that although animals possess a sophisticated temporal updating system, there is no evidence that they also possess a temporal reasoning system. This important case study is directly related to the broader claim that although animals are manifestly capable of first-order (perceptually-based) relational reasoning, they lack the capacity for higher-order, role-based relational reasoning. We argue this distinction applies to all domains of cognition.

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