A Study on Consumers’ Satisfaction Level towards Select Organic Food Products in Salem District of Tamil Nadu

2020 ◽  
Vol 11 (2) ◽  
pp. 610
Author(s):  
M. Suguna ◽  
D. Kamatchi
Keyword(s):  
Tamil Nadu ◽  
Organic Food ◽  
Food Products ◽  
Satisfaction Level ◽  
Salem District

scholarly journals A STUDY ON CONSUMERS' SATISFACTION TOWARDS ORGANIC FOOD PRODUCTS IN ERODE DISTRICT OF TAMIL NADU

2020 ◽  
pp. 1-3
Author(s):  
Ms.C.Gowthamisel vi ◽  
A. Selvaraj
Keyword(s):  
Tamil Nadu ◽  
Organic Food ◽  
Weighted Average ◽  
Food Products ◽  
Well Being ◽  
Primary Data ◽  
Average Score ◽  
Chi Square ◽  
Organic Products ◽  
Chi Square Analysis

Organic is a growing market throughout the world, as more and more people vegetables, cereals, pulses that are produced through the use of natural fertilizers. Even though there is a growing consciousness for health, well-being, consumers are still hesitant to consume organic products as they are not aware of the availability of organic food products and the belief that organic products are high priced and not purely organic. The study aims at understanding the consumer awareness and attitude towards organic food products. The objectives are to examine the organic consciousness, level of awareness, attitude, preference of the respondents and their valuable suggestions. For this study, primary data have been collected from 180 sample respondents by using convenient sampling method. Such collected data have been analysed with the help of various statistical tools like Simple Percentage Analysis, Chi-Square Analysis, Factor Analysis and Weighted Average score ranking analysis. The study suggests that proper offering products,at a proper price and quality, can increase the level of satisfaction of the consumers towards organic food products.

A Study on Awareness on Organic Food Products Among General Public in Erode City, Tamilnadu, India

2011 ◽  
Vol 3 (12) ◽  
pp. 277-279
Author(s):  
M.Gomathi M.Gomathi ◽  
◽  
Dr.S.Kalyani Dr.S.Kalyani
Keyword(s):  
General Public ◽  
Organic Food ◽  
Food Products

scholarly journals Consumer Preferences for Private Label Brand vs. National Brand Organic Juice and Eggs: A Latent Class Approach

2021 ◽  
Vol 13 (13) ◽  
pp. 7028
Author(s):  
Ellen J. Van Loo ◽  
Fien Minnens ◽  
Wim Verbeke
Keyword(s):  
Orange Juice ◽  
Latent Class ◽  
Consumer Preferences ◽  
Latent Class Model ◽  
Organic Food ◽  
Food Products ◽  
Organic Production ◽  
Private Label ◽  
National Brand ◽  
Major Barrier

Many retailers have expanded and diversified their private label food product assortment by offering premium-quality private label food products such as organic products. With price being identified as the major barrier for organic food purchases, private label organic food products could be a suitable and more affordable alternative for many consumers. While numerous studies have examined consumer preferences for organic food, very few organic food studies have incorporated the concept of private labels. This study addresses this research gap by studying consumer preferences and willingness to pay for national brand and private label organic food using a latent class model. Specifically, this study analyzes consumer preferences for organic eggs and orange juice and the effect of national branding versus private label. Findings show heterogeneity in consumer preferences for production method and brand, with three consumer segments being identified based on their preferences for both juice and eggs. For eggs, about half of the consumers prefer private label and organic production, whereas one-quarter clearly prefers organic, and another quarter is indifferent about the brand and the organic production. For orange juice, the majority (75%) prefer the national brand. In addition, one-quarter of the consumers prefers organic juice, and about one-third values both organic and the national brand.

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