scholarly journals Analysing farmers’ intention to adopt web marketing under a technology-organisation-environment perspective: A case study in Italy

2020 ◽  
Vol 66 (No. 5) ◽  
pp. 226-233
Author(s):  
Elisa Giampietri ◽  
Samuele Trestini
Keyword(s):  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Web Marketing ◽  
Intention To Adopt ◽  
External Pressures ◽  
Negative Effect ◽  
Toe Framework ◽  
Gain Access

This study explores the factors that affect the intention to adopt web marketing (WM) at farm level as an innovation for business purposes. Data were collected from a direct survey among Italian farmers. The paper applies the Technology-Organisation-Environment (TOE) framework. Among the variables considered, the results mainly show that a higher perceived usefulness of WM leads to a greater intention to adopt it from farmers. Similarly, the intention to adopt WM is positively influenced by the customers‘ readiness to use this technology and the perceived ease of use. Moreover, the intention to adopt is lower for the farms showing a greater size. Surprisingly, the perception of customers’ positive expectation about WM adoption by the farm shows a negative effect, suggesting that external pressures can inhibit farmers’ intention. Findings are valuable to understand how to develop policies to support WM adoption among farmers, that is important to gain access to the market especially for smallholders.

A Study on Behavior Intention to Adopt Mobile Banking Apps

2021 ◽  
Vol 13 (2) ◽  
pp. 60-72
Author(s):  
Phan Dai Thich
Keyword(s):  
Social Influence ◽  
Perceived Risk ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Influential Factor ◽  
Mobile Banking ◽  
Perceived Ease Of Use ◽  
Behavior Intention ◽  
Intention To Adopt ◽  
Tam Model

This study aims to examine the factors influencing consumers' behavior intention to adopt mobile banking apps. The research uses the TAM model with additional variables such as social influence and perceived risk to evaluate how these factors impact the behavior intention of young customers toward adopting mobile banking services. PLS-SEM was used as the main research method. The findings from this paper reaffirmed that perceived usefulness and social influence are the most influential factor in behavior intention, but perceived ease of use and perceived risk showed insignificant impacts on young consumers' behavior intention in Vietnam. This paper also found that perceived ease of use had no direct impact on behavior intention but an indirect impact through facilitating perceived usefulness. This subject makes a practical and academic contribution in the context of a developing country where is lacking research in mobile banking apps.

The Influencing Factors of Customer Satisfaction: A Case Study of Shopee in Malaysia

2021 ◽  
Vol 39 (12) ◽  
Author(s):  
Pei Woon Yo ◽  
Daisy Mui Hung Kee ◽  
Jia Wen Yu ◽  
Meng Kui Hu ◽  
Yen Ching Jong ◽  
...  
Keyword(s):  
Customer Satisfaction ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Competitive Advantages ◽  
Survey Questionnaire ◽  
Perceived Ease Of Use ◽  
Perceived Trust ◽  
Successful Business ◽  
Total Orders

Shopee was the largest e-commerce platform in Southeast Asia in 2020 by gross merchandise value and total orders. It is currently one of the leading e-commerce platforms in Malaysia. Despite the intense competition in the e-commerce space, Shopee has expanded aggressively across the Southeast Asian region over the last few years. Its successful business expansion is likely attributed to its profound competitive advantages. This study aims to examine the primary factors influencing customer satisfaction towards using Shopee for online purchasing in Malaysia. A survey questionnaire was used for data collection. A total of 100 Shopee users from Malaysia responded to the survey. The findings revealed that perceived ease of use and perceived convenience had influenced the customer satisfaction toward online purchasing on Shopee in Malaysia. Meanwhile, perceived usefulness and perceived trust did not significantly influence customer satisfaction towards Shopee in Malaysia. This study provides Shopee with valuable insights and guidance on customers’ perception of Shopee, leading to improved customer satisfaction.

THE NEGATIVE EFFECT OF A PERCEIVED LACK OF AN INSTALLED BASE ON TECHNOLOGY ADOPTION

2015 ◽  
Vol 19 (02) ◽  
pp. 1550021 ◽  
Author(s):  
FIONA M. SCHWEITZER
Keyword(s):  
Technology Acceptance ◽  
Perceived Risk ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Solar Systems ◽  
Negative Effect ◽  
Technical Innovations ◽  
Acceptance Model ◽  
The Impact

In this paper, I analyse the impact that a perceived lack of an installed base has on the adoption of technological products. I use the Technology Acceptance Model (TAM), which considers perceived usefulness and ease-of-use as the central drivers of adoption and propose that the perceived lack of an installed base influences these two drivers. Based on cue utilisation theory, I further suggest that a perceived lack of an installed base can serve as an extrinsic cue of product quality deficiencies and difficulties with obtaining help and advice. In order to verify the supposed effect of a perceived lack of an installed base, I survey 162 households. The data shows that a perceived lack of an installed base of thermal solar systems (1) decreases their perceived usefulness and perceived ease-of-use and (2) acts as a mediator of the perceived risk. The study implies that managers launching technical innovations should develop strategies to influence consumers' perceptions of the current and the future installed base and communicate the development of the installed base to trigger adoption.

Determinants of consumers’ intention to adopt mobile banking services in Zimbabwe

2017 ◽  
Vol 35 (6) ◽  
pp. 997-1017 ◽  
Author(s):  
Charles Makanyeza
Keyword(s):  
Self Efficacy ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Behavioural Intention ◽  
Relative Advantage ◽  
Mobile Banking ◽  
Perceived Ease Of Use ◽  
Banking Services ◽  
Content Type ◽  
Intention To Adopt

Purpose The purpose of this paper is to investigate the determinants of consumers’ intention to adopt mobile banking services in Zimbabwe. Design/methodology/approach A survey of 232 bank customers was conducted in Chinhoyi, Zimbabwe, using a structured questionnaire with Likert-type questions. Customers were randomly intercepted as they walked out of five major banks. Structural equation modelling, independent-samples t-test and one-way ANOVA were used to test research hypotheses. Findings The study found that perceived usefulness, perceived self-efficacy, social influence, relative advantage and perceived compatibility all have a positive effect, whilst perceived risk has a negative effect on behavioural intention to adopt mobile banking services in Zimbabwe. Perceived ease of use, facilitating conditions, perceived complexity, perceived trialability, awareness-knowledge and demographic factors (gender, age, education and income) did not significantly influence behavioural intention to adopt mobile banking. Perceived ease of use was found to positively influence perceived usefulness, while perceived self-efficacy was found to have a positive effect on perceived ease of use. Behavioural intention was found to positively influence usage of mobile banking services in Zimbabwe. Research limitations/implications Data were collected from bank customers in Chinhoyi, one of the emerging towns in Zimbabwe. Future research should be expanded to include other major cities in Zimbabwe and other countries. More similar studies should be conducted to test the factors identified in literature in different contexts and markets and on other innovations. Practical implications The study advises banks to pay particular attention to perceived usefulness, perceived self-efficacy, social influence, relative advantage, perceived compatibility and perceived risk when designing new mobile banking services. Originality/value There is not a unified position regarding factors influencing mobile banking adoption. Factors vary with contexts, markets, time and types of innovations. The study tested some major factors identified in literature in the context of Zimbabwe.

scholarly journals Students’ Perception of Using Socrative in Learning Grammar at the English Study Program of FKIP UIR: A Case Study at the Second Year Students

2020 ◽  
Vol 7 (2) ◽  
pp. 31-40
Author(s):  
Johari Afrizal ◽  
Arimuliani Ahmad ◽  
Aini Safitri
Keyword(s):  
Learning Process ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
English Department ◽  
Perceived Ease Of Use ◽  
Study Program ◽  
Positive View ◽  
Second Year ◽  
Academic Year

The main objective of this study is to identify students' perceptions of the implementation of socrative learning grammar. The second-year students of the English Department of FKIP UIR in the academic year 2018/2019 were the objects of this research. Questionnaires and interviews as a tool to collect data for this study. The questionnaire was adapted from the TAM theory (David, Bagozzi & Warshaw, 1989) which included 20 closed questions relating to the perceived usefulness and perceived ease of use of using socrative in learning grammar. The data in this study was analyzed using quantitative and qualitative analysis. While data from the interview were transcribed. The results of this study indicated that students have positive perceptions about the use of socrative. The results of this study also proved that students have a positive view of the use of socrative in learning grammar. This means that they accept the use of socrative in the learning process  

scholarly journals THE EFFECT OF AWARENESS, SPEED OF TRANSACTIONS, SECURITY, PERCEIVED USEFULNESS WITH MEDIATION OF PERCEIVED EASE OF USE ON M-BANKING ADOPTIONS BRI MAKASSAR RAYA

2018 ◽  
Vol 8 (1) ◽  
Author(s):  
Andi Dewi Mentari ◽  
Aniek Maschudah Ilfitriah
Keyword(s):  
Sampling Technique ◽  
Ease Of Use ◽  
Partial Least Square ◽  
Perceived Usefulness ◽  
Least Square ◽  
Mobile Banking ◽  
Significant Positive Effect ◽  
Perceived Ease Of Use ◽  
Negative Effect ◽  
Positive Effect

Mobile banking is a banking facility that uses mobile communication tools such as mobile phones. Mobile banking services provide convenience for customers to perform banking transactions such as check balances, transfer between accounts and bill payments and know the history of transactions made by users. This study aims to analyze the influence of Awareness, Transaction Speed, Security, Perceived Usefulness with Perceived Ease of Use Media to Adoption of m-banking BRI Makassar Raya. The sample used in this research is customer of m-banking BRI customer in Makassar Raya. The number of samples used in the study were 100 respondents who distributed directly and using purposive sampling technique. Data analysis using smartPLS program (Partial Least Square) version 2.0. The result of the research shows that the awareness variable has negative effect not significant to BRI m-banking Adoption, Transaction Speed has a significant positive effect on BRI m-banking Adoption, Security has positive significant effect on BRI m-banking Adoption, Perceived Usefulness has no significant effect to m -banking BRI, Perceived Usefulness has a significant negative effect on Perceived Ease of Use and Perceived  Ease of Use has a significant positive effect on m-banking Adoption

scholarly journals Farm-Workers Perception of Personal Protective Equipment: Case Study in the Lower South Coast, South Africa

2020 ◽  
Author(s):  
Christopher Nwafor ◽  
Ifeoma Nwafor
Keyword(s):  
South Africa ◽  
Work Experience ◽  
Ease Of Use ◽  
Farm Workers ◽  
Perceived Usefulness ◽  
Worker Safety ◽  
South Coast ◽  
Perceived Ease Of Use ◽  
Lower South

Safety and health issues are growing concerns in the agricultural sector among farm-workers in South Africa. The current health pandemic arising from the corona virus has thrown these issues into the spotlight, and this study explored the perceived usefulness and perceived ease of using personal protective materials among farm-workers in the banana sector. Using a case study of 10 large farms in the lower south coast of South Africa, we utilized descriptive and inferential analysis to identify the demographic composition of farm-workers in the study area, examine their perception of specific personal protective materials, and determine the relationship between demographic characteristics and perception of personal protective materials. Farm-workers in the study area were found to be predominantly single black males aged between 36-55years, with no more than a primary education, with work experience of between 6-10 years and employed as unskilled farm-labourers. Perceived usefulness (83%) and perceived ease of use (79%) for personal protective materials was high. Respondents gender (p=0.012), marital status (p=0.029), level of education (p=0.035) and farm-work experience (p=0.008) were significant, while their age (p=0.057), population group (p=0.160) and work classification (p=0.203) were not found significant in determining perceived usefulness or perceived ease of use. Our study makes valuable contribution to the existing body of knowledge regarding farm-worker safety issues by exploring perception of personal protective materials.

scholarly journals INTEGRASI TRUST DAN TECHNOLOGY ACCEPTANCE MODEL (TAM) DALAM INTENTION TO TRANSACT (Studi pada Konsumen Pengguna Tokopedia)

2021 ◽  
Vol 17 (2) ◽  
Author(s):  
Budiyanto Budiyanto ◽  
Dewi Pangestuning Utami
Keyword(s):  
Technology Acceptance ◽  
Perceived Risk ◽  
Sampling Technique ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Advanced Technology ◽  
Significant Positive Effect ◽  
Perceived Ease Of Use ◽  
Negative Effect ◽  
Positive Effect

Increasing advanced technology makes online shopping continue to grow from time to time. An easy, simple way to shop, and even consumers can get cheaper prices compared to traditional shops, is indeed a choice for consumers. Very high internet speed also supports the rapid e-commerce business in Indonesia. The purposes of this study is 1) the effect of trust on perceived usefulness, 2) the effect of trust on perceived ease of use, 3) the effect of trust on perceived risk, 4) the effect of trust on intention to transact, 5) the effect of perceived usefulness on intention to transact, 6) the effect of perceived ease of use on the intention to transact and 7) the effect of perceived risk on the intention to transact.Population in this study is all consumers who use Tokopedia marketplace. The sample of this study amounted to 120 people. The sampling technique used in this research is purposive sampling. Testing the hypothesis used multiple linear regression. The results show that 1) trust has a significant positive effect on perceived usefulness, 2) trust has a significant positive effect on perceived ease of use, 3) trust has a significant negative effect on perceived risk, 4) trust has a significant positive effect on intention to transact, 5) perceived usefulness has a significant positive effect on intention to transact, 6) perceived ease of use has a significant positive effect on intention to transact, 7) perceived risk is significant negative on intention to transact.Keywords: trust, perceived usefulness, perceived ease of use, perceived risk, intention to transact, tokopedia 

Determinants of Adoption of Location-Based Services in Bangladesh

2017 ◽  
pp. 79-101
Author(s):  
Afrin Rifat ◽  
Mehree Iqbal ◽  
Nabila Nisha
Keyword(s):  
Technology Acceptance ◽  
Vital Role ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Location Based Services ◽  
Future Research ◽  
Perceived Ease Of Use ◽  
Related Services ◽  
Intention To Adopt ◽  
Acceptance Model

Location-based services (LBSs) are technology related services that can provide individual users with the capability of being constantly reachable and accessing network services while on the move. The growing influence of LBS has attracted significant attention in developing countries like Bangladesh, where LBS is a new tool for the marketers. However, it is yet to become popular among the mass people. It is therefore important to understand the users' intention to adopt and use LBS extensively in their daily life. In this regard, original technology acceptance model (TAM) has been used along with several other factors to develop a conceptual model for this study. Results claim that constructs like self-efficacy, perceived social value, perceived convenience value, personalization, perceived usefulness and perceived ease of use plays vital role in the adoption of LBS in Bangladesh. Accordingly, implications for practice and research, limitations and future research directions of this study are discussed.

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