Demand elasticities and price-cost margin ratios for grocery products in different socioeconomic groups
2012 ◽
Vol 52
(No. 5)
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pp. 225-235
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In this paper, the demand elasticities and the size of price cost margin (PCM) ratios were investigated for private and national branded products using scanner data from a large supermarket chain in Ohio, USA. Demand elasticities and PCM ratios were measured for 32 national branded and 14 private label products for 9 food categories by using Almost Ideal Demand System. According to the results, lower-income shoppers were more prices sensitive than higher-income shoppers and the average price elasticities were ranged between –1.96 (Snacks) and –3.33 (ice-cream). According to the results, non-collusive case gave smaller PCM than the Bertrand case and the average PCM ratios ranged from 27% for ice cream to 54% for chips.
2020 ◽
Vol 0
(0)
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Keyword(s):
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1994 ◽
Vol 6
(3)
◽
pp. 19-28
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2007 ◽
Vol 39
(1)
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pp. 47-60
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Keyword(s):
2010 ◽
Vol 42
(4)
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pp. 643-658
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2018 ◽
Vol 13
(1)
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pp. 73
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2005 ◽
Vol 5
(2)
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pp. 529-537
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