QUALIFICATIONS OF SUCCESSFUL SCHOOL PRINCIPLES IN TERMS CORPORATE COMMUNICATION

2015 ◽  
Vol 1 (1) ◽  
pp. 128-133
Author(s):  
Secil Kaya ◽  
MedienJournal ◽  
2018 ◽  
Vol 42 (1) ◽  
pp. 71-91
Author(s):  
Daniel Polzer ◽  
Angelika Maier

This paper deals with a stakeholder-focused perception of stakeholder engagement and the question of how much media and corporate communication influence people to get engaged with environmental issues and resources and the water issue in particular. With five case studies at a European, national, regional and local level it is shown that only a high degree of problematization of an issue (here: flooding or water scarcity and droughts) leads to participation as well as engagement which – much more than participation or activism – depends on the existence of organizational structures. Study findings conclude that stakeholder engagement equals a highly complex, autonomous and individual process that requires qualitative research methods. Organizations, political institutions as well as corporations have to acknowledge that stake - holders get engaged “themselves”, whereas the problematization of issues can foster engagement. Implications also refer to the field of Public Relations, where highly individual and customized communication strategies are needed.


2018 ◽  
Vol 8 (2) ◽  
pp. 45-56
Author(s):  
Cendera Rizky Bangun

Sistem komunikasi internal yang kuat dapat mendorong loyalitas dan peningkatan produktivitas tenaga kerja. Sistem ini memegang peranan penting dalam mempertahankan karyawan dalam sebuah perusahaan sehingga mereka merasa terhubung dengan visi perusahaan. Penelitian ini mengangkat peran dari divisi Corporate Communication PT Darya Varia Tbk dalam mengkomunikasikan corporate culture BERSATU pada karyawan melalui program komunikasi internalnya. Metode yang digunakan dalam penelitian ini adalah metode kualitatif dengan paradigma post-positivist. Hasilnya adalah nilai perusahaan yang dimiliki oleh PT Darya-Varia Laboratoria Tbk semenjak pertengahan tahun 2011 ini adalah BERSATU. BERSATU merupakan nilai yang coba ditanamkan di dalam setiap aktivitas para karyawannya yang melibatkan perusahaan, baik secara langsung maupun tidak langsung. Kesimpulannya adalah posisi Departemen Corporate Communication di dalam PT Darya-Varia Laboratoria Tbk yang merupakan pintu keluar masuk arus informasi dari berbagai departemen. Departemen Corporate Communication harus bisa melakukan filtrasi sendiri atas informasi apa yang patut didistribusikan maupun tidak, dan bagaimana sebuah pesan bisa diterima dengan baik Kata kunci: Corporate communication, komunikasi internal, nilai perusahaan, sosialisasi


2014 ◽  
Vol 52 (4) ◽  
pp. 422-445 ◽  
Author(s):  
Hans W. Klar ◽  
Curtis A. Brewer

Purpose – In this paper, the authors present a case study of successful school leadership at County Line Middle School. The purpose of the paper is to identify how particular leadership practices and beliefs were adapted to increase student achievement in this rural, high-poverty school in the southeastern USA. Design/methodology/approach – After purposefully selecting this school, the authors adapted interview protocols, questionnaires, and analysis frameworks from the International Successful School Principalship Project to develop a multi-perspective case study of principal leadership practices at the school. Findings – The findings illustrate the practices which led to students at this school, previously the lowest-performing in the district, achieving significantly higher on state standardized tests, getting along “like a family,” and regularly participating in service learning activities and charity events. A particularly interesting finding was how the principal confronted the school's negative self-image and adapted common leadership practices to implement a school-wide reform that suited its unique context. Research limitations/implications – While the findings of the study explicate the specific ways the principal adapted leadership strategies to enhance student learning, this study also highlights the need to understand how principals become familiar with their community's needs, cultures, norms, and values, and exercise leadership in accordance with them. Practical implications – The case offers an example of the need for context-responsive leadership in schools. In particular, it illustrates how this principal enacted leadership strategies that successfully negotiated what Woods (2006) referred to as the changing politics of the rural. To realize this success, the principal utilized his understanding of this low income, rural community to guide his leadership practices. Critically, part of this understanding included the ways the community was connected to and isolated from dominant sub-urban and urban societies, and how to build enthusiasm and capacity through appeals to local values. Originality/value – While it is widely acknowledged that school leaders need to consider their school and community contexts when making leadership decisions, less research has focussed on understanding how this can be achieved. This case provides rich examples of how this was accomplished in a rural, high-poverty middle school.


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