scholarly journals Lexical Quantors: From Term to Discursive Practice

2022 ◽  
Vol 12 (1) ◽  
pp. 75-85
Author(s):  
Elina Kushch ◽  
Vasyl Bialyk ◽  
Olena Zhykharieva ◽  
Viktoriia Stavtseva ◽  
Svitlana Taran
Keyword(s):  
Public Service ◽  
Word Formation ◽  
Public Service Announcements ◽  
Discursive Practice ◽  
Discursive Practices ◽  
Cultural Characteristics ◽  
Linguistic Unit ◽  
Language Knowledge ◽  
Media Politics ◽  
Special Meaning

The paper looks into the emergence of terms and neologisms related to COVID-19 outbreak, which are treated as lexical quantors (LQs). A LQ, as a linguistic nominative unit, reflects the amount of language knowledge (LK) represented in a certain segment of language worldview (LWV). It is represented by a word or a phrase, which constitutes some quantum of information to designate a certain segment of LWV. It has a systemic character and is reflected in the semantics of a linguistic unit. This research is aimed at exploring COVID-19 lexical quantors both in terminological and general vocabulary aspects and it defines the major language concepts for special purposes (LSP). It is characterized by the word formation means expressing all types of LK with the prevalence of a denotative special meaning. General COVID-19 lexical units employ all word formation means to render both denotative and connotative components of LQs meanings revealing also social, cultural, and axiological aspects of LK. The boundary between COVID-19 terminology and general lexical units is quite blurred when the transition from one layer of vocabulary to another is observed. Word formation is viewed as the process of constructing LQs in terms of aggregated, condensed and modified knowledge means. In conclusion, the informative potential realization of LQ is manifested in various discursive practices, namely: media, politics, and public service announcements (PSA) that embrace both linguistic and socio-cultural characteristics of communication.

scholarly journals Cognitive Potential Development of Precedent Anthroponym

2020 ◽  
pp. 159-170
Author(s):  
Mikhail Zolotarev ◽  
Irina Privalova
Keyword(s):  
Cognitive Linguistics ◽  
Conceptual Development ◽  
Fixed Time ◽  
Time Frame ◽  
Word Formation ◽  
Discursive Practice ◽  
Discourse Practices ◽  
Linguistic Unit ◽  
Potential Development ◽  
Proper Name

The article discusses the dynamics of the cognitive potential development of the precedent anthroponym, i.e. a nationally and culturally marked proper name that reflects discursive and pragmatic trends in the evolution of a single language unit within a fixed time frame. The analysis of the data of lexicographic sources along with the data of discourse practices and the psycholinguistic experiment has helped the authors to identify the distinctive features of such lingua-mental phenomenon as the precedent anthroponym. Also, the main types of the transformations that contribute to further development of cognitive potential of the precedent anthroponym have been described. The fact that the differential characteristics of a proper name comprise the perceptual invariant of the precedent anthroponym is of outmost importance. The connection of the precedent anthroponym with some additional knowledge ensures its successful functioning. Hence, one more unique peculiarity of the cognitive potential of the precedent anthroponym is the possibility of conceptual evolution that results in the formation of a new meaning. So, it has been proved that the cognitive potential of the precedent anthroponym enables this linguistic unit to go through several stages of its possible conceptual development in discursive practice: the stage of denotative use, the stage of connotative use, the stage of the external form transformation (word-formation and deonymic conversion), the stage of metaphorization and metonymy, the stage of phraseologization and idiomatization, and the stage of a word play. The results of the study create awareness about the mechanism of secondary conceptualization of knowledge and make a contribution to the development of modern cognitive linguistics.

scholarly journals Video Production and Youth-Educator Collaboration: Openings and dilemmas

2010 ◽  
Vol 44 (2) ◽  
pp. 299-318 ◽  
Author(s):  
Michelle Stack
Keyword(s):  
Social Justice ◽  
Graduate Students ◽  
Public Service ◽  
Public Service Announcements ◽  
Video Production ◽  
Adult Educators ◽  
Pedagogical Tool ◽  
Collaborative Project ◽  
Media Politics ◽  
School Youth

Abstract This study explores a collaborative project between high school youth and adult educators (graduate students in education) to create public service announcements. How do young people and educators talk about media, politics, power, and social change? Based on my observations of participant interaction, I argue that power is not dichotomous, with adults necessarily exerting power over youth. The very act of creating a collaborative video can provide a meaningful pedagogical tool to mobilize the individuals involved to engage in conversations about the meaning of social justice and strategies for achieving greater social justice.

scholarly journals The influence of PSA's likeability on children’s intentions to eat healthy food

2021 ◽  
Author(s):  
Valentina Nicolini ◽  
Fabio Cassia
Keyword(s):  
Public Service ◽  
Structural Equation ◽  
Positive Emotions ◽  
Fruits And Vegetables ◽  
Public Service Announcements ◽  
Behavioural Intention ◽  
Equation Modeling ◽  
Suggested Model ◽  
Non Profit ◽  
Social Messages

AbstractThis paper suggests a model that considers the effects of the children’s attitude toward Public Service Announcements—PSAs (measured through the likeability of PSAs) on their behavioural intention to eat fruits and vegetables. The suggested model was tested through an empirical analysis conducted with children aged 8 to 11 and the data were analysed through partial least squares – structural equation modeling (PLS-SEM) multigroup analysis. The findings indicate that the positive emotions PSAs generate and PSA credibility mediate the effects of the children’s perceived likeability of PSAs on their behavioural intention to eat fruits and vegetables. Overall, understanding the connections between PSA likeability, positive emotions, PSA credibility and behavioural intentions can facilitate the development of further social advertisements aimed at children covering healthy eating. Therefore, the findings of this study are relevant for non-profit organizations, government institutions and advertisers interested in creating effective social messages aimed at children.

Effects of HIV/AIDS Public Service Announcements On Attitude and Behavior: Interplay of Perceived Threat and Self-Efficacy

2014 ◽  
Vol 42 (5) ◽  
pp. 799-809 ◽  
Author(s):  
Jueman (Mandy) Zhang ◽  
Di Zhang ◽  
T. Makana Chock
Keyword(s):  
Condom Use ◽  
Public Service ◽  
Self Efficacy ◽  
Positive Attitude ◽  
The United States ◽  
Public Service Announcements ◽  
Perceived Threat ◽  
Perceived Susceptibility ◽  
And Behavior ◽  
Hiv Aids

We examined how perceived threat affected attitude and behavior toward condom use with main and nonmain partners, among at-risk young adults with varying levels of self-efficacy. Participants were 170 heterosexually active, single students at a northeastern university in the United States. Exposure to HIV/AIDS public service announcements was found to increase perceived susceptibility, which facilitated a positive attitude toward condom use with main partners but not with nonmain partners. High self-efficacy promoted a positive attitude toward condom use with main partners, and condom use with main and nonmain partners. The interaction effects revealed that high, compared to low, self-efficacy motivated more condom use with main and nonmain partners when perceived susceptibility was lower.

Double exposure: a critical study of preservice teachers’ multimodal public service announcements

2012 ◽  
Vol 1 (1) ◽  
Author(s):  
Peggy Albers
Keyword(s):  
Preservice Teachers ◽  
Public Service ◽  
Teaching And Learning ◽  
New Literacies ◽  
Social Issues ◽  
Relevant Information ◽  
Public Service Announcements ◽  
Critical Study ◽  
Visual Discourse ◽  
The Media

AbstractAlthough a great deal of work has been done on the significance of new literacies in ELA teaching and learning, much less has been done on the area of analyzing critically the media that comprise digital projects created by textmakers. Composing with new literacies in mind requires that textmakers locate relevant information, design with particular media in mind that will convey their message, as well as anticipate what the viewer may want to see. However, with nearly unlimited access to images through various search engines, textmakers may be choosing images of convenience rather than content. In her work with preservice teachers, Albers invited them to create Public Service Announcements (PSAs) in response to social issues they saw at play in contemporary and classic literature. Framed in critical multimodal theory, Albers draws upon visual grammar and visual discourse analysis to analyze PSAs to understand how modal choices make visible stable and commonplace assumptions about adolescents, the intended audience for these PSAs.

The Influence of Online Comments on Perceptions of Antimarijuana Public Service Announcements on YouTube

2010 ◽  
Vol 36 (4) ◽  
pp. 469-492 ◽  
Author(s):  
Joseph B. Walther ◽  
David DeAndrea ◽  
Jinsuk Kim ◽  
James C. Anthony
Keyword(s):  
Public Service ◽  
Public Service Announcements ◽  
Online Comments
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