SEMIOTICS OF OPTICAL ILLUSIONS IN COMMUNICATION AND RECREATION PUBLIC SPACES
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The purpose of this article is to examine the optical illusions as visual metaphors in architecture and design of public spaces. Metaphor, in this case, is defined as a key element in the interpretation of meaning and visual images. In the article the semiotic significance of optical illusions in the context of contemporary architecture and design is examined and the correlation between the optical illusions classification by resources and the interpretation of signs and symbols of perception optical effects is revealed. The article gives examples of use of optical illusions in communicative field of public spaces demonstrating the importance of semiotic meaning of optical effects in modern design.
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2016 ◽
Vol 6
(3)
◽
pp. 49-52
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2019 ◽
2019 ◽
Vol 8
(10)
◽
pp. 4184-4189
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2020 ◽
Vol 8
(2)
◽
pp. 150-187
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