BUILDING COMMUNITY-LEVEL DISASTER PREPAREDNESS THROUGH SMALL BUSINESS CORPORATE SOCIAL RESPONSIBILITY AND SOCIAL MARKETING

2021 ◽  
Vol 43 (4) ◽  
pp. 38-42
Author(s):  
Ashkan Ghasemian ◽  
Jennifer Sánchez-Cortes ◽  
A.J. Faas ◽  
Cheryl Cowan ◽  
Mateen Tabrizi
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Social Marketing ◽  
Social Action ◽  
Disaster Preparedness ◽  
Organizational Studies ◽  
San Jose ◽  
San Jose State University ◽  
Business District ◽  
Corporate Social

Abstract Japantown Prepared, a community-based disaster preparedness organization in San José, California’s historic Japantown, began a long-term partnership with the Department of Anthropology and the Organizational Studies Program at San José State University in 2016. This article is a study of one of their many collaborative projects, a disaster preparedness Business Certification Project meant to foster the development of disaster preparedness in the Japantown Business District. The project applied principles and methods of corporate social responsibility (CSR) and social marketing by recruiting local businesses in Japantown’s popular business district to develop in-house disaster plans and then signal their preparedness with a prominently displayed certificate and a sticker with the Japantown Prepared logo in their front windows. We assess project implementation (design and recruitment) and identify opportunities for assessing the outcomes of the CSR campaign and social marketing awareness, both on other businesses in Japantown and consumers and community members. Specifically, further studies could determine whether and how businesses might build more consumer trust and social action in disaster preparedness.

scholarly journals IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILITY PT KAI DAOP 8 SURABAYA DALAM PROGRAM RAIL CLINIC

2020 ◽  
Vol 3 (2) ◽  
pp. 194-209
Author(s):  
Sulistyo Rahayu Ningrum ◽  
Fitria Widiyani Roosinda
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Social Marketing ◽  
Corporate Philanthropy ◽  
Cause Related Marketing ◽  
Corporate Social Marketing ◽  
Corporate Social ◽  
Clinic Program

PT Kereta Api Indonesia (Persero) Daop 8 Surabaya melaksanakan tanggung jawab sosial terhadap lingkungan sekitarnya dalam bentuk Program Rail Clinic. Program ini merupakan implementasi corporate social responsibility perusahaan untuk  mensejahterakan masyarakatnya. Program yang didedikasikan untuk masyarakat ini dalam bentuk layanan kereta kesehatan, memberikan bantuan kepada masyarakat di araea rel kereta yang jauh dari akses kesehatan. Penelitian menggunakan  pendekatan kualitatif. Hasil penelitian mengungkapkan Program Rail Clinic dalam CSR PT KAI Daop 8 Surabaya menghasilkan beberapa aktivitas utama yang dijalankan yakni cause promotion, cause related marketing, corporate social marketing, corporate philanthropy, community valunteering dan socialy responsible bussines practice. Aktivitas Program Rail Clinic berhasil membantu masyarakat dari aspek pelayanan kesehatan Kata Kunci: Rail Clinic,CSR, PT KAI Daop 8 Surabaya

JAPANTOWN PREPARED AND ORGANIZATIONAL STUDIES: CAMPUS-COMMUNITY PARTNERSHIPS FOR DISASTER PREPAREDNESS

2021 ◽  
Vol 43 (4) ◽  
pp. 31-37
Author(s):  
Cheryl Cowan ◽  
Kalyn Mumma ◽  
Johnny Nguyen ◽  
A.J. Faas
Keyword(s):  
Disaster Preparedness ◽  
Organizational Studies ◽  
State University ◽  
San Jose ◽  
Community Based ◽  
The Core ◽  
Core Elements ◽  
Community Based Organization ◽  
San Jose State University

Abstract Universities and community-based organizations partner to provide benefits to students and to communities where universities are situated. We examine the core elements of a successful partnership in a case study of an ongoing collaboration between San José State University (SJSU) and Japantown Prepared, a community-based organization whose mission is to advance disaster preparedness at the household and community level within San José, California’s, historic Japantown. We demonstrate these core elements of success through a discussion of the development and execution of several projects designed to build capacity within Japantown Prepared and provide real-world experience for Organizational Studies students at SJSU. We conclude that the relationship between SJSU and Japantown Prepared meets the core elements of a successful partnership and provide further suggestions for its continued success.

CSR and Its Development in Poland

2011 ◽  
Vol 21 (3) ◽  
pp. 59-72
Author(s):  
Marzena Syper-Jędrzejak
Keyword(s):  
Corporate Governance ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Competitive Advantage ◽  
Social Marketing ◽  
Socially Responsible ◽  
Csr Strategy ◽  
Corporate Social ◽  
Global World

Regulations on corporate social responsibility, are instruments that fill the space between the codes of law and tradition, and morality. In this way the ethics of the company builds customer confidence, investor interest and pride in employees. Business activities in a global world result in many threats associated with loss of reputation of the company, exposure to the accusation of unethical actions. In this situation, conducting a long-term CSR strategy can become a tool for prevention and building competitive advantage. Among the tools used by organizations, to build socially responsible business the most popular are: eco-labelling, social marketing programs, including the ethics programs for staff and corporate governance. It should be noted that a huge responsibility for the effectiveness of programs and tools for CSR rests with the managers.

A Decision Model on Corporate Social Responsibility and Business Strategies

2016 ◽  
pp. 60-77
Author(s):  
Jesús Marí ◽  
Alicia Coduras
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Social Action ◽  
Decision Model ◽  
Business Strategies ◽  
Social Commitment ◽  
Developed Economies ◽  
Corporate Social ◽  
The Impact

The role of companies in today's society has been radically transformed, especially in developed economies. The stakeholders have deposited on companies different expectations compared to some years ago. Furthermore, this transformation has led to the establishment of new internal models of corporate governance depending on the intensity of the impact of demand for social action coming from the stakeholders interacting with firms. The aim of this work is to offer a decision model on Corporate Social Responsibility (CSR) and business strategies. This model constitutes a tool that can be adopted by firms, no matter their operational sector, to establish their particular coordinates with respect to their CSR actions and social commitment. Using this tool, companies can update their particular situation taking decisions to change those aspects influencing this position and improving their social integration, if it is perceived as non-aligned with its aspirations of success, efficiency or adequateness.

Which can affect more? Cause marketing or cause-related marketing

2019 ◽  
Vol 10 (1) ◽  
pp. 304-322 ◽  
Author(s):  
Kambiz Heidarzadeh Hanzaee ◽  
Mona Sadeghian ◽  
Saeed Jalalian
Keyword(s):  
Corporate Social Responsibility ◽  
Customer Satisfaction ◽  
Social Responsibility ◽  
Social Marketing ◽  
Content Type ◽  
Repurchase Intentions ◽  
Cause Marketing ◽  
Service Companies ◽  
Cause Related Marketing ◽  
Corporate Social

Purpose The purpose of this study is to investigate the effects of corporate social responsibility on customer satisfaction, loyalty and repurchase with or without cause-related marketing or cause marketing across Islamic companies. Design/methodology/approach An experimental survey of Iranian university students was conducted to investigate the customer satisfaction, loyalty and purchase intention with companies using social marketing methods such as corporate social responsibility along with cause marketing and cause-related marketing. A total of 400 usable surveys were obtained in SRBIA University of Tehran, while possessing the greatest ability to consume more hoteling services companies and mobile producers beyond Iranian students. Findings The results indicated that through an experimental research by including social marketing in products or service companies such as mobile producers and hotel services companies in Iran (as an Islamic country), there are same levels of loyalty and repurchase intentions, but different levels of customer’s satisfaction. Furthermore, the authors found out there is no significant difference regarding the effect of cause marketing and cause-related marketing on loyalty and repurchase intentions. Also, it is different on customer’s satisfaction given the company type. Research limitations/implications The sampling frame for this research was limited to students in one of Iran capital city universities. The results are not exactly generalized to all the populations for Iranian product or service consumers. Also, the sampling methods used in this research might have generated bias due to time and resources constraints. So, it is recommended for future studies to consider broader samplings more than university students and beyond only the consumers of international product or service companies. Originality/value No study has used corporate social responsibilities to explain customer satisfaction while providing cause marketing and cause-related marketing as corporate social marketing in service companies influencing the customer loyalty and repurchase intentions.

scholarly journals An analysis of the adherence of Brazilian organizations to GRI as a method of disclosure of corporate social responsibility

2020 ◽  
Vol 12 (2) ◽  
Author(s):  
Vicente Lima Crisóstomo ◽  
Hyane Correia Forte ◽  
Priscila de Azevedo Prudêncio
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Social Action ◽  
Voluntary Disclosure ◽  
Academic Community ◽  
Global Reporting Initiative ◽  
Additional Contribution ◽  
Business Organizations ◽  
Corporate Social

Purpose: Organizations have published corporate social responsibility reports aimed at spreading their social responsibility. In this sense, the Global Reporting Initiative (GRI) develops structured models of sustainability reports that help organizations design and disseminate them. The objective of this paper is to analyze the evolution of GRI adherence and the quality of CSR reports provided by Brazilian organizations. Methodology: Data for all Brazilian organizations that adhered to GRI, in the period 2000-2017, were collected for a total of 461 organizations and 2,142 observations. Descriptive analyses and tests for the difference in proportions have been processed. Results: The results show that there was a significant increase in the number of Brazilian organizations that joined GRI, with an average annual growth of around 48%. Business organizations are the ones that most disclose social action through GRI, although there are also organizations of other nature. There is a strong predominance of large companies. About the quality of information, it is perceived that about 90% of the statements already follow GRI guidelines, and more than half are not yet subject to an external audit. Although slight, there has been observed a breakthrough in the disclosure of reports that integrate financial and social information. Contributions of the Study: The study about CSR report disclosure in GRI format provides to academic community information on how this disclosure tool has been deemed relevant by business organizations or not in Brazil. The work provides additional contribution by presenting a detailed analysis of GRI reporting disclosure evolution by Brazilian organizations. In addition, the study contributes by pointing out that GRI has been established as an important channel for the dissemination of information on social actions and sustainability for Brazilian organizations. Regarding the academic point of view, the research collaborates in advancing the studies related to voluntary disclosure and in deepening the analysis of the quality of GRI reports drafted by organizations.

A Decision Model on Corporate Social Responsibility and Business Strategies

2017 ◽  
pp. 981-999
Author(s):  
Jesús Marí ◽  
Alicia Coduras
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Social Action ◽  
Decision Model ◽  
Business Strategies ◽  
Social Commitment ◽  
Developed Economies ◽  
Corporate Social ◽  
The Impact

The role of companies in today's society has been radically transformed, especially in developed economies. The stakeholders have deposited on companies different expectations compared to some years ago. Furthermore, this transformation has led to the establishment of new internal models of corporate governance depending on the intensity of the impact of demand for social action coming from the stakeholders interacting with firms. The aim of this work is to offer a decision model on Corporate Social Responsibility (CSR) and business strategies. This model constitutes a tool that can be adopted by firms, no matter their operational sector, to establish their particular coordinates with respect to their CSR actions and social commitment. Using this tool, companies can update their particular situation taking decisions to change those aspects influencing this position and improving their social integration, if it is perceived as non-aligned with its aspirations of success, efficiency or adequateness.

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