scholarly journals CONSUMER BEHAVIOR TOWARDS MOBILE PHONE SERVICES (A COMPARATIVE STUDY BETWEEN URBAN AND SEMI URBAN MOBILE PHONE USERS IN TAMILNADU)

2008 ◽  
Vol 2 (1) ◽  
pp. 59-63
Author(s):  
Muthumani S ◽  
Thangavel N
Keyword(s):  
Consumer Behavior ◽  
Comparative Study ◽  
Mobile Phone

scholarly journals Marketing Aspects of Vegetables: Comparative Study of Four Regions in East Java and Bali

Agriekonomika ◽  
2018 ◽  
Vol 7 (1) ◽  
pp. 46 ◽  
Author(s):  
Joko Mariyono ◽  
Hanik A. Dewi ◽  
Putu B. Daroini ◽  
Evy Latifah ◽  
Abu Z. Zakariya ◽  
...  
Keyword(s):  
Comparative Study ◽  
Mobile Phone ◽  
Descriptive Analysis ◽  
Farm Households ◽  
Market Information ◽  
Sources Of Information ◽  
Quantitative Investigation ◽  
Marketing Process ◽  
Important Constraint ◽  
Vegetable Farming

One of the factors that determines the success or failure of agribusiness is ability of farmers to sell the product. Thus, marketing is an important part of vegetable farming. Good marketing process leads to commercialization, and unsuccessful in this step leads to inadequate income. This study aims to explore the marketing aspects of vegetables using descriptive analysis of vegetable marketing relates issues. The aspects include sources of information, traders, time to sell, use of mobile phone in marketing and the potential constraints.  Marketing characteristics of each region were discussed by comparing and contrasting one to another. Data for this study were gathered from a quantitative investigation of 360 farm households situated in four main vegetable producing regions of rural East Java and Bali, Indonesia. The results show that farmers relied on traders and neighbouring farmers as the trusted sources market information. The ways of farmers to sell the product to the market varied across regions. Commonly, farmers had frequent buyers or costumers to sell the products without any special commitment. In majority, farmers contacted a few of traders to sell the product about three days before harvesting. Highly fluctuation of prices was perceived to be the most important constraint among  other factors limiting good marketing. Thus, there is a need to address such constraints to help farmers to get fairness.

scholarly journals Factors of Consumer Behavior That Affect Purchasing Decisions on Blackberry Smartphone

The Winners ◽  
2016 ◽  
Vol 17 (1) ◽  
pp. 59
Author(s):  
Muhammad Tony Nawawi
Keyword(s):  
Consumer Behavior ◽  
Mobile Phone ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Statistical Program ◽  
Positive Effect

This study aimed to determine factors of consumer behavior that affect to purchasing decision on BlackBerry Smartphone with the case study in Faculty of Economics, Tarumanagara University, Jakarta. The population was all students of faculty of economics who used or were familiar with the BlackBerry brand mobile phone, with a sampling technique used was purposive random sampling and samples were taken by 200 students. The purpose of the study was to examine and analyze some factors that affect students in the decision to buy BlackBerry mobile phone brands and know the dominant factors that influence the purchase decision. Theanalysis used the method of multiple regression analysis and hypothesis testing and also testing conducted validity and reliability by using the help of SPSS (Statistical Program for the Science Society). The analysis shows that there is significant positive effect between the factors of cultural, social, personal, and psychological effect on purchasing decisions, with significance 0,000 < 0,05, and Adjusted R Square is worth 0,216, it means that 21,6% of purchase decisions are influenced by these factors.

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