Marketing Status of Social Work Education: An Exploratory Study
2002 ◽
Vol 7
(2)
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pp. 77-91
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Keyword(s):
New competitive realities are necessitating that social work education programs design and conduct marketing as a part of their yearly departmental planning. This exploratory study identified marketing strategies most commonly used in social work education programs today. Critical findings regarding social work educators' perceptions regarding how much other disciplines understand their profession were discovered. In addition, the promotional strategies found to be most effective for student recruitment and for increasing departmental visibility within the university setting were revealed from the study. Implications for social work education are delineated along with future research needs.
2018 ◽
Vol 30
(3)
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Keyword(s):
Keyword(s):
2010 ◽
Vol 15
(1)
◽
pp. 1-13
Keyword(s):
2019 ◽
Vol 38
(6)
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pp. 779-796
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