scholarly journals An Empirical Study Of User Acceptance Of Online Social Networks Marketing

2013 ◽  
Vol 50 ◽  
Author(s):  
Olumayowa Mulero ◽  
Michael Adeyeye
Keyword(s):  
Social Networks ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Online Social Networks ◽  
User Acceptance ◽  
Perceived Usefulness ◽  
Western Cape ◽  
User Intentions ◽  
Using Data ◽  
Acceptance Model

The explosion of Internet usage has drawn the attention of researchers towards online Social Networks Marketing (SNM). Research has shown that a number of the Internet users are distrustful and indecisive, when it comes to the use of social networks marketing system. Therefore, there is a need for researchers to identify some of the factors that determine users’ acceptance of social networks marketing using Technology Acceptance Model (TAM). This study extended the Technology Acceptance Model theoretical framework to predict consumer acceptance of social networks marketing within Western Cape Province of South Africa. The research model was tested using data collected from 470 questionnaires and analysed using linear regression. The results showed that user intentions to use SNM are strongly and positively correlated with user acceptance of using SNM systems. Empirical results confirmed that perceived credibility and perceived usefulness are the strongest determinant in predicting user intentions to use SNM system.

Technology Acceptance Model

2007 ◽  
pp. 306-308
Author(s):  
M. McCord
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Information Technologies ◽  
Employee Performance ◽  
User Acceptance ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Intent To Use ◽  
Acceptance Model

The Technology Acceptance Model (TAM) (Davis, 1989) measures perceived usefulness and perceived ease of use as predictors of a user’s intent to use computer technology, and their actual usage on the job. The measure first appeared in 1989, in an MIS Quarterly article by Fred Davis and in a coauthored article in Management Science(Davis, 1989; Davis, Bagozzi, & Warshaw, 1989). Extending the Theory of Reasoned Action (Ajzen & Fishbein, 1980) to technology, Perceived usefulness (U) is defined as “the degree to which a person believes a particular system would enhance his or her job performance.” Perceived ease of use (EOU) is defined as “the degree to which a person believes that using a particular system would be free of effort.” ‘Usage intentions’ (BI) was measured through self-predicted future usage and ‘user acceptance’ was measured through self-reported current usage. Although information technology is adopted to improve employee performance, these gains are often lost or diminished by users’ unwilling to accept and use the information system. Davis wanted to understand why users rejected or accepted information technologies, to better predict, explain and increase user acceptance. The TAM model has since become one of the most established models for predicting user acceptance.

scholarly journals Health Advertising on Short-Video Social Media: A Study on User Attitudes Based on the Extended Technology Acceptance Model

2020 ◽  
Vol 17 (5) ◽  
pp. 1501 ◽  
Author(s):  
Jie Zhao ◽  
Jianfei Wang
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Purchase Intention ◽  
User Acceptance ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Health Related ◽  
Short Video ◽  
Acceptance Model

The rapid development of short-video social network platforms provides us with an opportunity to conduct health-related advertising and recommendation. However, so far, there are no empirical evidence on whether users are willing to accept health-related short-video advertisements. Here, acceptance refers to purchase intention, meaning that users will read short-video ads, share ads with others, or even open the product link embedded in ads to purchase the product. In this paper, we make the first attempt to model and quantify user acceptance of health-related short-video advertisements. Particularly, we propose a new research model that enhances the Technology Acceptance Model (TAM) with two new designs. First, we propose four new antecedents including social interaction, intrusiveness, informativeness, and relevance into the original TAM to reflect the features of short-video social networks. Second, we introduce two mediator variables including perceived usefulness and attitude so that we can better study how different factors affect user acceptance of health-related short-video ads. We perform a survey on the Internet and conduct an empirical analysis of the surveyed data. The results show that the four antecedents as well as the perceived ease of use have significant influences on perceived usefulness, attitude, and purchase intention. Further, perceived usefulness plays a valid mediating role in attitude and purchase intention. We also found that users’ perceived ease of use on health-related short-video ads cannot significantly predict users’ attitudes toward ads. This is a new finding in social media-oriented ads. Finally, we integrate the empirical findings and present reasonable suggestions for advertisers and marketers to promote health-related short-video ads.

scholarly journals Analisis Penerimaan Sistem Informasi Rumah Sakit Padma Lalita Menggunakan TAM

2019 ◽  
Vol 5 (3) ◽  
pp. 161
Author(s):  
Yusuf Wahyu Setiya Putra ◽  
Kusrini Kusrini ◽  
Ferry Wahyu Wibowo
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
User Acceptance ◽  
Regression Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Validity And Reliability ◽  
Regression Techniques ◽  
Acceptance Model

Tujuan dari penelitian ini adalah untuk menganalisis penerimaan user pada sistem informasi rumah sakit dengan menggunakan variabel Kegunaan yang Dirasakan (Perceived Usefullness), kemudahan yang dirasakan (Percieved Ease of Use) dan variabel sikap pengguna (Atittute toward Using) yang ada pada TAM (Technology Acceptance Model). Sampel pada penelitian ini berjumlah 66 responden. Data diperoleh menggunakan kuesioner yang telah diuji validitas dan reliabilitasnya, kemudian dianalisis dengan teknik regresi linier berganda. Hasil analisis persamaan regresi ke-1 menunjukkan variabel Perceived Usefullness (X1) memiliki pengaruh signifikan terhadap variabel Attitute toward Using (Y) dengan t hitung sebesar 6,551 dengan signifikansi p = 0,000 (<0,05). Variabel Percieved Ease of Use (X2) berpengaruh signifikan terhadap variabel Attitute toward Using (Y) dengan t hitung 1,988 dengan signifikan p = 0,011(<0,05). Hasil analisis persamaan regresi ke-2 menunjukkan bahwa variabel X1 dan X2 secara bersama-sama berpengaruh signifikan terhadap Attitute toward Using (Y) karena nilai statistik F Hitung = 59,712 dengan signifikansi p = 0,000(<0,05).Kata Kunci — Sistem informasi, Perceived Usefulness, Perceived Ease of Use, Attitude Toward Using, TAMThe purpose of this study is to analyze user acceptance in hospital information systems using Perceived Usefulness, Perceived Ease of Use, and Atittute toward Using variables in TAM (Technology Acceptance). Model). The sample in this study amounted to 66 respondents. Data obtained using questionnaires that have been tested for validity and reliability, then analyzed by multiple linear regression techniques. The results of the analysis of the 1st regression equation show that the Perceived Usefulness variable (X1) has a significant influence on the Attitute toward Using (Y) variable with t count of 6.551 with significance p = 0.000 (<0.05). The variable Percieved Ease of Use (X2) has a significant effect on the Attitute toward Using (Y) variable with t count 1.988 with a significant p = 0.011 (<0.05). The results of the analysis of the second regression equation show that variables X1 and X2 together have a significant effect on Attitute toward Using (Y) because the statistical value F count = 59.712 with significance p = 0.000 (<0.05).Keywords — Information System, Perceived Usefulness, Perceived Ease of Use, Attitude Toward Using, TAM

scholarly journals Using the technology acceptance model to explore health provider and administrator perceptions of the usefulness and ease of using technology in palliative care

2020 ◽  
Vol 19 (1) ◽  
Author(s):  
M. Nguyen ◽  
J. Fujioka ◽  
K. Wentlandt ◽  
N. Onabajo ◽  
I. Wong ◽  
...  
Keyword(s):  
Palliative Care ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
User Acceptance ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Administrator Perceptions ◽  
Health Technologies ◽  
It Systems ◽  
Acceptance Model

Abstract Background Studies have shown that telehealth applications in palliative care are feasible, can improve quality of care, and reduce costs but few studies have focused on user acceptance of current technology applications in palliative care. Furthermore, the perspectives of health administrators have not been explored in palliative care and yet they are often heavily involved, alongside providers, in the coordination and use of health technologies. The study aim was to explore both health care provider and administrator perceptions regarding the usefulness and ease of using technology in palliative care. Methods The Technology Acceptance Model (TAM) was used as the guiding theoretical framework to provide insight into two key determinants that influence user acceptance of technology (perceived usefulness and ease of use). Semi-structured interviews (n = 18) with health providers and administrators with experience coordinating or using technology in palliative care explored the usefulness of technologies in palliative care and recommendations to support adoption. Interview data were analyzed using inductive thematic analysis to identify common, meaningful themes. Results Four themes were identified; themes related to perceived usefulness were: enabling remote connection and information-sharing platform. Themes surrounding ease of use included: integration with existing IT systems and user-friendly with ready access to technical support. Telehealth can enable remote connection between patients and providers to help address insufficiencies in the current palliative care environment. Telehealth, as an information sharing platform, could support the coordination and collaboration of interdisciplinary providers caring for patients with palliative needs. However, health technologies need to passively integrate with existing IT systems to enhance providers’ workflow and productivity. User-friendliness with ready access to technical support was considered especially important in palliative care as patients often experience diminished function. Conclusion Participants’ perspectives of technology acceptance in palliative care were largely dependent on their potential to help address major challenges in the field without imposing significant burden on providers and patients.

scholarly journals Technology acceptance model in e-commerce segment

2018 ◽  
Vol 13 (4) ◽  
pp. 1242-1256 ◽  
Author(s):  
Igor Fedorko ◽  
Radovan Bacik ◽  
Beata Gavurova
Keyword(s):  
Social Networks ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
User Experience ◽  
Modern Technology ◽  
Perceived Usefulness ◽  
Tam Model ◽  
Acceptance Model ◽  
The Impact ◽  
Modern Technologies

Abstract Consumer behaviour analysis is a key aspect for the success of e-business. The main objective of the study is to analyse the impact of selected user experience factors on e-commerce web site visiting (technology). The objective of the study is to create a model that will explain the impact of each major factor on the user experience and the re-visit of the e-shop. To explain the use of e-commerce technology, in the second part we have modified the original technology acceptance model (TAM) with other constructs. Specifically, there are modern technologies such as social networks or mobile apps that affect the use of e-shops. The TAM model is one of the most used models of what the system uses to identify the perceived usefulness and perceived simplicity of use from the user’ side. For the main advantage of our study, we consider that we have highlighted the importance of the factor of modern technology and therefore of social networks, mobile applications and contextual advertising. This factor, along with the other two factors, has been incorporated into our model and has shown that modern technologies have a direct impact and are therefore directly related to the frequency using the e-commerce websites.

scholarly journals USER ACCEPTANCE OF ONLINE WAQF APPLICATION: EVIDENCE FROM INDONESIA

2020 ◽  
Vol 6 (3) ◽  
Author(s):  
Taufik Faturohman ◽  
Irfan Hassandi ◽  
Yulianti Yulianti
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
User Acceptance ◽  
Economic Benefits ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Application Process ◽  
Amount Of Information ◽  
Acceptance Model

Waqf is an Islamic asset endowment to be kept in faith and used for charitable or religious purposes. Its function is to demonstrate the potential and economic benefits of waqf assets for worship and other people’s prosperity. Indonesia has great opportunities to raise more significant amounts of waqf funds. One strategy that appears effective with regard to waqf, especially cash waqf, is to provide an online service. Hence, this research attempts to analyse whether the perceived usefulness, perceived ease of use, perceived religiosity, and amount of information influences user acceptance of using an online waqf application process by implementing  the technology acceptance model (TAM). Moreover, the study incorporates structural equation modelling (SEM) to interpret the path analysis of the model. The study fills the gap in the literature concerning the context of use of the technology acceptance model for online waqf in Indonesia. We find that the variables that directly influence user acceptance of online waqf application are perceived usefulness and perceived ease of use, with perceived ease of use influencing perceived usefulness. In addition, perceived ease of use is influenced by the amount of information. Furthermore, the majority of respondents prefer to have projects such as mosques, Islamic boarding schools, schools, and hospital construction projects. To increase user acceptance, online waqf developers should provide more information about the application process and develop more user-friendly software with many features. Moreover, regulators should provide incentives for online waqf developers to maximise cash waqf collection.

Validity Testing of Technology Acceptance Model Based on Factor Analysis Approach

2017 ◽  
Vol 5 (3) ◽  
pp. 697 ◽  
Author(s):  
Darmawan Napitupulu ◽  
Jimmy Abdel Kadar ◽  
Rahmi Kartika Jati
Keyword(s):  
Information Technology ◽  
Factor Analysis ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
User Acceptance ◽  
Perceived Usefulness ◽  
Analysis Approach ◽  
Successful Implementation ◽  
Tam Model ◽  
Acceptance Model

Successful implementation of Information Technology can be judged or predicted from the user acceptance. Technology acceptance model (TAM) is a model that is built to analyze and understand the factors that influence the acceptance of the use of technologies based on the users perspective. In other words, TAM offers a powerful explanation related to acceptance of the technology and its behavior. TAM model has been applied widely to evaluate various information systems (IS) or information technology (IT), but it is the lack of research related to the evaluation of the TAM model itself. This study aims to determine whether the model used TAM is still relevant today considering rapid development of information communication technology (ICT). In other words, this study would like to test whether the TAM measurement indicators are valid and can represent each dimension of the model. The method used is quantitative method with factor analysis approach. The results showed that all indicators valid and can represent each dimension of TAM, those are perceived usefulness, perceived ease of use and behavioral intention to use. Thus the TAM model is still relevant used to measure the user acceptance of technology.

scholarly journals Technology Acceptance Of Information Services

2020 ◽  
Author(s):  
Mei-Ling Luo
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Behavioral Intention ◽  
Mass Communication ◽  
User Acceptance ◽  
Integrated Model ◽  
Information Services ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Acceptance Model

The goal of this research is to develop and test a theoretical model of the effects of intrinsic and extrinsic motivations on user acceptance of Internet-based information services. The model, referred to as the integrated model of technology acceptance, is being developed with two major objectives. First, it should improve our understanding of user acceptance behavior, providing new theoretical insights into the successful design and implementation of Internet-based information services. Second, the integrated model should provide the theoretical basis for a practical system design and analysis approach that would enable practitioners to develop new information services or modify their current services. For user acceptance to be viable, the model of user acceptance must be valid. The present research takes several steps toward establishing a valid motivational model of the user, and aims to provide the foundation for future research that will lead toward this end. Research steps taken in the present research include: (1) choosing U&G (Uses and Gratifications) theory, a well-studied theoretical approach from mass communication to formulate an integrated technology acceptance model with TAM (Technology Acceptance Model); (2) developing and pre-testing the measures for the model’s factors in two pilot studies; (3) conducting two rounds of data collection and analyze them to prove that the integrated model is applicable to the present context; (4) reviewing literature in both information systems and mass communication to demonstrate that empirical support exists for various elements of the proposed model, and (5) using advanced statistical technique, structural equation modeling (SEM), to test the model’s structure. The results confirm our proposed integrated model. The model posits that entertainment motivation is another important factor in determining the use of online services in addition to the behavioral intention, as postulated by TAM. The integrated model also confirms that TAM’s belief constructs, perceived ease of use and perceived usefulness, are predictors of behavioral intention. Furthermore, perceived usefulness predicts behavioral intention. It also argues that the level of use influences the degree of satisfaction. Satisfaction is a construct that is heavily studied due to its important role as an indicator of system success.

scholarly journals Analisis Kemanfaatan dan Kemudahan Sistem Informasi Unklab (SIU) menggunakan Technology Acceptance Model (TAM)

2019 ◽  
Vol 5 (2) ◽  
pp. 95
Author(s):  
Joe Yuan Mambu ◽  
Gerry Jonathan ◽  
Grasela Medelin Rumawouw ◽  
Andrew T. Liem
Keyword(s):  
Information System ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
User Acceptance ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Acceptance Model

Sistem Informasi Universitas Klabat (SIU) adalah sistem informasi sekolah yang digunakan oleh mahasiswa, dosen dan staff dalam mengatur jadwal, presensi, nilai dan administrasi lainnya. Dengan rata-rata lebih dari 700 hits perhari, SIU menjadi sistem yang sangat krusial dalam menopang kegiatan belajar mengajar sehingga diperlukan sebuah evaluasi sistem yang terukur. Penelitian ini bertujuan untuk mengetahui penerimaan pengguna SIU menggunakan Technology Acceptance Model (TAM). Pengguna di sini adalah 10% dari total mahasiswa tingkat 1. Penelitian ini adalah penelitian kuantitatif dengan metode penelitian studi kasus. Variabel dalam penelitian ini terdiri dari dua variabel bebas yaitu kemanfaatan (perceived usefulness), dan kemudahan (perceived ease of use) serta variabel terkait yaitu penerimaan pengguna (user acceptance). Untuk mengakomodasi variable indepent yang lebih dari satu analisis data yang digunakan adalah regresi berganda dan uji hipotesis. Dari 80 sampel responden yang diambil dari 800 freshmen empat fakultas berbeda, didapat bahwa penggunaan SIU sudah baik karena diterima oleh penggunanya dengan hasil persepsi kemanfaatan sebesar 0,166 dan hasil persepsi kemudahan 0,498. Diketahui juga bahwa penerimaan pengguna dapat dipengaruhi oleh persepsi kegunaan dan persepsi kemudahan. Analisis data pada penelitian ini menggunakan teknik analisi regresi linier berganda menggunakan aplikasi SPSS versi 24.Kata Kunci — Universitas, Sistem informasi Unklab, TAM, persepsi kemanfaatan, persepsi kemudahan, penerimaan penggunaKlabat University Information System (SIU) is the school information system used by students, lecturers and staff of the Klabat University. With an average of 700 hits per day, SIU has become an indispensable tool in supporting the univesity overall activities. Thus, a evaluation of the system is essential. The purpose of this research is to examine the user acceptance of the Unklab Information System (SIU) as a University Information System with the Technology Acceptance Model (TAM). The users are 10% of the current freshmen students. This research is quantitative research with a case study method. The variables consist of two independent variables: perceived usefulness and perceived ease of use against one dependent variable which is the user acceptance. The results of this research indicate that use of SIU has been good enough as the University Information System as it is acceptable for the SIU user with the perceived usefulness at 0.166 while the result of perceived ease of use is at 0.498. Thus this outcome also shows that the user acceptance is very likely influenced by perceived usefulness and perceived ease of use. In processing and data analysis we use multiple linear regression analysis techniques using SPSS 24.Keywords — University, Unklab Information System, TAM, perceived usefulnes, perceived easy or use, user acceptance.

Using Technology Acceptance Model to Study Customers’ Perception Towards Green Banking

Think India ◽  
2019 ◽  
Vol 22 (3) ◽  
pp. 402-409
Author(s):  
Deepak Shrivastava ◽  
Apurva Shrivastava ◽  
Gyan Prakash
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Perceived Risk ◽  
New Technology ◽  
Banking System ◽  
Point Of View ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Acceptance Model

Tech-friendliness in this new era is an important quotient considered and the persons’ acceptance towards the technology frequency matters a lot. But still the frequency varies from person to person, this brought in the concept of Technology Acceptance Model given by Fred Davis in 1989. The theory of TAM is based on two theories that are Theory of Reasoned Action and Theory of Planned Behavior, TAM is extended version of these two. Green Banking is a new technology introduced by the banks that focuses on the growth of Sustainable development and Banking system too. Thus, banks ask their customers to use it or practice it in their daily life transactions. But every customer has their own point of view on the usage of Green banking. Thus, the research aims to understand the customers’ perception towards the Green Banking for this TAM is used. The research states that Perceived risk is the primary factor that is followed by perceived usefulness and perceived ease of use that impacts the decision to use green banking. Thus, the behavioral intention results in actual use of green banking usage for which people are trying to accept the new technology. So, the banks have earned points for creating awareness among their customers but still they have to work hard and clarify their customers’ problems and vanish that hitch that is stopping them to use green banking easily.

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