A Study on the Influence of Tourist Destination Selection Attributes on Tourist Destination Image and Revisit Intention : Focused on Foreign Student

2021 ◽  
Vol 25 (4) ◽  
pp. 117-135
Author(s):  
Yanan Song ◽  
◽  
Gwangin Song
2020 ◽  
Vol 3 (1) ◽  
pp. 28-39
Author(s):  
Ghoitsa Rohmah Nurazizah ◽  
Sri Marhanah

ABSTRAKCitra yang baik tentang destinasi wisata dapat menyebabkan wisatawan merespons secara positif dengan mengunjungi kembali niat dan juga menarik lebih banyak wisatawan potensial. Yogyakarta sebagai Provinsi Daerah Istimewa adalah tujuan wisata terbesar kedua setelah Bali di Indonesia. Peluncuran slogan "Jogja Istimewa" diharapkan dapat memberikan gambaran destinasi khusus dan pengalaman wisata yang menciptakan emosi positif bagi wisatawan sehingga mereka nantinya dapat mempengaruhi keputusan mereka untuk berkunjung lagi. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh gambar tujuan dan pengalaman perjalanan pada niat untuk mengunjungi kembali Destinasi Wisata. Metode yang digunakan dalam penelitian ini adalah penelitian deskriptif dan verifikatif. Hasil penelitian menunjukkan gambar objektif (X1) dari niat perilaku secara langsung lebih besar daripada efek tidak langsung. Efek langsung dari gambar tujuan (X1) adalah 0,114, sedangkan efek tidak langsung adalah -0,005. Oleh karena itu, peran variabel intervening (kepuasan bepergian Y) tidak signifikan untuk memperkuat pengaruh citra tujuan pada niat perilaku. pengaruh pengalaman bepergian (X2) pada niat perilaku (Z) secara langsung lebih besar dari efek tidak langsung. Efek langsung dari pengalaman bepergian (X2) adalah 0,808, sedangkan efek tidak langsung adalah -0,022. Oleh karena itu, peran variabel intervening (kepuasan bepergian Y) tidak signifikan untuk memperkuat efek pengalaman bepergian pada niat perilaku. Kata Kunci: Citra Destinasi, Niat Berkunjung Kembali, Pengalaman Perjalanan ABSTRACTA good image of the tourist destination can cause tourists to respond positively by revisit intention and also attracting more potential tourists. Yogyakarta as a Special Region Province is the second largest tourist destination after Bali in Indonesia. The launching of the slogan "Jogja Istimewa" is expected to provide an image of special destinations and tourist experiences that create positive emotions for tourists so that they can later influence their decision to visit again. The purpose of this study was to analyze the influence of destination images and travel experiences on the intention to revisit Tourism Destinations. The method used in this research was descriptive and verification research. The results showed the objective picture (X1) of the behavioral intention was directly greater than the indirect effect. The direct effect of the destination image (X1) is 0.114, while the indirect effect is -0.005. Therefore, the role of the intervening variable (satisfaction of traveling Y) is not significant to strengthen the influence of the goal image on behavioral intention. the effect of traveling experience (X2) on behavioral intention (Z) is directly greater than the indirect effect. The direct effect of the traveling experience (X2) is 0.808, while the indirect effect is -0.022. Therefore, the role of the intervening variable (satisfaction of traveling Y) is not significant to strengthen the effect of the traveling experience on behavioral intention.Keywords: Destination Image, Revisit Intention, Travel Experiences  


2021 ◽  
Vol 40 (1) ◽  
Author(s):  
Ho Dinh Phi ◽  
Thanh Ngo Quang ◽  
Thao Huynh Thi Phuong ◽  
Nhon Nguyen Linh

Most of the tourist destinations are facing tourist loyalty and expanding market share. Research on factors influencing visitor satisfaction and revisit intention to the tourist destination has not been given sufficient attention, especially the relationship between destination image and satisfaction, word of mouth, and revisit intention. This is a challenging problem for tourism researchers and managers. This study uses a survey of 350 domestic tourists staying at least 3 days in the city and applying a structural modeling approach in the analysis. The results reveal that factors of the destination image positively impact satisfaction, word of mouth, and revisit intention. Components of the destination image include (i) Cognitive image; (ii) Affective images; and (iii) Tangible images.


2015 ◽  
Vol 1 (2) ◽  
Author(s):  
Usha Arora ◽  
Deepti Dabas Hazarika

Economies all over the world are moving towards a focus on services. Tourism has emerged as a major contributor to economies all over the world. This is why specific focus is being placed on tourism, as Destination Management Organizations (DMOs) concentrate their efforts on tourism. India has been one of the countries where the share of tourism in national income has steadily been increasing. As the national capital, the city of Delhi has a major role to play in the tourist inflow to the country, as well as within the country. Successful tourism marketing requires that the concepts of tourist destination and underlying factors are comprehended in detail. An analysis of the available, pertinent literature on the area shows the manner in which numerous factors come together to form the image of a tourist destination. In fact, it needs to be understood that image formation may be done differently for different consumers. This further necessitates a detailed study of the factors influencing tourist destination image.


2017 ◽  
Vol 1 (1) ◽  
pp. 81 ◽  
Author(s):  
Ni Wayan Marsha Satyarini ◽  
Myrza Rahmanita ◽  
Sakchai Setarnawat

This study examines the effects of the destination image to tourist intention and decision to visit tourism destination in Pemuteran Village, Bali. Destination image is an independent variable, tourist intention to visit serves as an intervening variable and decision to visit is a dependent variable. Explanatory research with quantitative method is employed. The number of sample is 112 respondents. Purposive sampling techniques is applied with criteria of Pemuteran village tourists. Data are collected with questionnaires and processed with path analysis. These results indicate that the variable destination image has a direct and significant effect on tourist intention to visit by 11.3%. Variable destination image has a direct and significant influence on the decision to visit by 37.5%. Variable tourist intention to visit has been direct and significant influence on the decision to visit amounted to 16.2%. Based on these results, Pemuteran village should keep trying to build a positive image and to improve the communication between the local government and local communities to strengthen cooperation to improve the natural environment in Pemuteran village.


Sign in / Sign up

Export Citation Format

Share Document