Effects of Destination Image on Revisit Intention: The Intermediate Role of Satisfaction & Words of Mouth (Empirical Evidence in Ho Chi Minh City, Vietnam).

2021 ◽  
Vol 40 (1) ◽  
Author(s):  
Ho Dinh Phi ◽  
Thanh Ngo Quang ◽  
Thao Huynh Thi Phuong ◽  
Nhon Nguyen Linh
Keyword(s):  
Word Of Mouth ◽  
Destination Image ◽  
Ho Chi Minh City ◽  
Tourist Destination ◽  
Tourist Destinations ◽  
Visitor Satisfaction ◽  
Revisit Intention ◽  
The Relationship ◽  
The City

Most of the tourist destinations are facing tourist loyalty and expanding market share. Research on factors influencing visitor satisfaction and revisit intention to the tourist destination has not been given sufficient attention, especially the relationship between destination image and satisfaction, word of mouth, and revisit intention. This is a challenging problem for tourism researchers and managers. This study uses a survey of 350 domestic tourists staying at least 3 days in the city and applying a structural modeling approach in the analysis. The results reveal that factors of the destination image positively impact satisfaction, word of mouth, and revisit intention. Components of the destination image include (i) Cognitive image; (ii) Affective images; and (iii) Tangible images.

scholarly journals Influence of Tourism Destination Products and Images on Tourist Visiting Decision to Kota Seribu Sungai Banjarmasin

2018 ◽  
Vol 2 (2) ◽  
pp. 73
Author(s):  
Devin Cahya Triansya ◽  
Beta Budisetyorini
Keyword(s):  
Positive Influence ◽  
Destination Image ◽  
Tourism Destination ◽  
Tourist Destination ◽  
Tourist Destinations ◽  
Tourism Sector ◽  
The World ◽  
Tourism Destinations ◽  
The Impact ◽  
The City

 AbstractThe continuous rapidly growth of tourism sector with the tight competition in the field of tourismmakes not all tourist destinations in the world always experience an increase in the number of tourist visits each year. Banjarmasin City, dubbed the “Kota Seribu Sungai” or "City of Thousand Rivers" and is known as the Thousand Rivers tourist destination has experiencedfluctuate number of tourist arrivals and tend to decline. The fluctuate number of tourist arrivalssourced from tourist visiting decisions can be influenced by various factors, including tourism destination productsand image. This study aims to see the effects of tourism destination products consisting of physical products, people, packages, and programsalsothe image of tourism destinations consisting of cognitive image and affective image on tourists visiting decision to the city of Thousand River Banjarmasin. The data obtained were taken by questionnaire to 123 tourists by accidental sampling. The results of the research were analyzed using multiple linear regression with two equations, namely (I) The influence of tourism destination products on tourist visiting decision and (II) The impact of tourism destination image on tourist visiting decision. The resultsfound the positive influence of tourism destination products to thetourist visiting decision of 54.5% and the image of tourism destination on the tourist visiting decision of 53.4% and the rest of 45.5% and 46.6% influenced by other factors not examined. The results of the analysis also showed the effect of tourism destination products variable partially consisting of physical products, packages, and programs have an effect on the decision of tourists while people have no influence. As for the variable image of tourism destinations in partial consisting of cognitive image and affective image affect the decision of tourists visiting to Kota Seribu Sungai Banjarmasin. 

scholarly journals THE EFFECT OF FESTIVAL QUALITY ON REVISIT INTENTION: MEDIATING ROLE OF DESTINATION IMAGE IN JEMBER FASHION CARNAVAL, JEMBER, INDONESIA

2021 ◽  
Vol 38 (4) ◽  
pp. 1195-1202
Author(s):  
SUPRIONO SUPRIONO ◽  
◽  
Edy YULIANTO ◽  
Keyword(s):  
Statistical Analysis ◽  
Quantitative Approach ◽  
Destination Image ◽  
Mediating Role ◽  
Revisit Intention ◽  
Program Content ◽  
The Relationship

This study aims to investigate and explain festival qualities that are applied to festival organizers that affect the destination image and the tourist revisit intention. This research uses a quantitative approach through statistical analysis of PLS-SEM and distributed questionnaires that have been designed to 200 tourists. The findings of this study indicate that the constructs of the variables that shape the quality of the festival, namely program content, convenience, and staff, have a positive and significant effect on the image of the destination. In addition, the relationship between destination image and revisit intention has a positive and significant effect.

Fulfillment of Sport Spectator Motives: The Mediation Effect of Well-Being

2013 ◽  
Vol 41 (9) ◽  
pp. 1421-1433 ◽  
Author(s):  
TzuShuo Ryan Wang ◽  
Sophia D. Min ◽  
Suk Kyu Kim
Keyword(s):  
Word Of Mouth ◽  
Well Being ◽  
Mediation Effect ◽  
Future Research ◽  
Research Directions ◽  
Revisit Intention ◽  
Future Research Directions ◽  
Sport Spectator ◽  
The Relationship

Spectator motives have been conventionally used to explain sport spectator behavior, such as word-of-mouth recommendations and revisit intention. A review of the literature suggests that the predictability of spectator motives is both inconsistent and context dependent. We proposed that these factors can be reconciled by directly examining the role of spectator well-being in the relationship between spectator motives and repatronage behavior. Our findings revealed that spectator well-being significantly mediates the effects of 5 motives, that is, achievement, aesthetics, knowledge, family, and escape, on sport spectator revisit intention and word-of-mouth recommendations. Future research directions are also discussed.

Factors influencing the tourists’ intention to select sustainable tourism destination: a case study of Penang, Malaysia

2017 ◽  
Vol 3 (4) ◽  
pp. 442-465 ◽  
Author(s):  
Zurina Mohaidin ◽  
Koay Tze Wei ◽  
Mohsen Ali Murshid
Keyword(s):  
Service Quality ◽  
Word Of Mouth ◽  
Sustainable Tourism ◽  
Destination Image ◽  
Tourism Destination ◽  
Environmental Attitude ◽  
Tourist Destination ◽  
Content Type ◽  
Perceived Service Quality ◽  
The Relationship

Purpose The purpose of this paper is to examine the factors of environmental attitude, motivation, destination image, word-of-mouth, and perceived service quality to predict the tourists’ intention to select sustainable tourist destination. It also aims to investigate the moderating effect of knowledge on the relationship between environmental attitude and the tourists’ intention to select sustainable tourist destination. Design/methodology/approach Using survey design, 300 self-administrated questionnaires (both online/hard copy) were distributed to both local and international tourists at different tourism locations in Penang state in Malaysia. A total of 161 questionnaires were returned and analysed by using SPSS and smart PLS software. Findings The findings found that environmental attitude, motivation, and word-of-mouth significantly influenced the tourists’ intention to select sustainable tourism destination, while destination image and perceived service quality have not a significant influence in this study. Furthermore, this study proved that knowledge negatively moderates the positive effect of the environmental attitude on tourists’ intention to select sustainable tourism destination. Research limitations/implications The findings offer important managerial implications for managers of tourism destinations and decision makers in understanding what motivates influence tourists’ intention in selecting sustainable tourism destination. The research scope was limited to convenient sampling and one city (Penang). Thus, the results could not be generalised to all Malaysia or other countries. Originality/value This research contributes to extending knowledge in sustainable tourism destination in the context of emerging markets, especially Malaysia. Moreover, this study found a way to examine the relationship between the environmental attitude and tourists’ intention to select sustainable tourism destination.

scholarly journals Visitor Satisfaction and Tourist Attraction Image

2021 ◽  
Vol 13 (2) ◽  
pp. 33
Author(s):  
B.O.Y. Marpaung ◽  
Felicia Tania
Keyword(s):  
Service Quality ◽  
Development Strategy ◽  
Destination Image ◽  
Tourist Destination ◽  
Tourist Destinations ◽  
Visitor Satisfaction ◽  
Travel Motivation ◽  
Tourist Satisfaction ◽  
Functional Aspects

Tourist destination image is formed through tourists' perception, which is significantly influenced by interrelated factors related to tourists and the tourist destination itself, i.e., travel motivation, service quality, and tourist satisfaction. The object of this research is the Parapat city in Simalungun Regency North Sumatra Province of Indonesia. Parapat in Simalungun Regency, as a high potential tourist destination in North Sumatera Province of Indonesia, must be able to create a positive image to increase the number of tourist visits. The purpose of this study is to analyze the direct and indirect influence of tourists’ motivation to travel, service quality, and tourist satisfaction towards the image of Parapat. This study suggests a tourist development strategy through the formation of Parapat positive destination image from tourist’s perspective, hence will provide benefits for Parapat tourism stakeholders in developing and managing tourist destinations by improving the quality of existing functional aspects.

scholarly journals PERAN KOMUNIKASI E-WORD OF MOUTH TERHADAP VISIT INTENTION OBJEK WISATA

2021 ◽  
Vol 6 (2) ◽  
pp. 117-124
Author(s):  
Mokhamad Favian Rizki Pratama ◽  
Erna Andajani ◽  
Siti Rahayu
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Research Method ◽  
Word Of Mouth ◽  
Destination Image ◽  
Equation Modeling ◽  
Positive Perception ◽  
Tourist Destination

Penelitian ini bertujuan mengetahui peran e-WOM (Instagram) terhadap Visit Intention obyek wisata di Surabaya yang dipengaruhi oleh attitude toward behavior dan destionation image. Metode penelitian menggunakan SEM (Structural Equation Modeling) dengan jumlah sampel sebanyak 150 responden yang aktif menggunakan Instagram. Penelitian ini menunjukkan e-WOM melalui Instagram berperan penting terhadap visit intention objek wisata karena menimbulkan persepsi yang sangat baik bagi wisatawan lainnya dan membentuk image Surabaya adalah destinasi wisata yang menyenangkan. Kondisi ini menimbulkan persepsi positif bagi wisatawan lainnya mengenai Surabaya.   Abstract This study aims to determine the role of e-WOM (Instagram) on the visit intention of tourism objects in Surabaya which is influenced by attitude toward behavior & destination image. The research method uses SEM (Structural Equation Modeling) with a sample of 150 respondents who actively use Instagram. This study shows that e-WOM through Instagram plays an important role in the visit intention of tourist objects because it creates a very good perception for other tourists and forms the image of Surabaya as a pleasant tourist destination. This condition creates a positive perception for other tourists about Surabaya.

scholarly journals IS IT TRUE THAT LOMBOK DESERVES TO BE A HALAL TOURIST DESTINATION IN THE WORLD? A PERCEPTION OF DOMESTIC TOURISTS

2021 ◽  
Vol 34 (1) ◽  
pp. 94-101
Author(s):  
Rahmawati RAHMAWATI ◽  
◽  
Kiki OKTORA ◽  
Sri Langgeng RATNASARI ◽  
Ramadania RAMADANIA ◽  
...  
Keyword(s):  
Data Processing ◽  
Spiritual Needs ◽  
Analysis Model ◽  
Tourist Destination ◽  
Tourist Destinations ◽  
Revisit Intention ◽  
The World ◽  
Halal Food ◽  
Pls Analysis ◽  
The Relationship

Lombok is a tourist destination that presents interesting diversity for tourists. During its development, Lombok has applied the concept of halal tourism which includes services, serving halal food, spiritual needs, communication, and other matters related to ha lal branding. This study focuses on informants' perceptions of the relationship between tourism index, experience quality, and revisit intention of tourist destinations in Lombok. The study was conducted by surveying 87 tourists who came from Indonesia, specifically Muslims, those who have stayed in Lombok and have visited at least in the last 24 months. The most suitable informant unit in the sample is purposive. We use the PLS analysis model to simplify data processing. The findings of the study are divided into 3 hypotheses which explain that the season index has a significant effect on experience quality. Furthermore, experience quality has a significant effect on revisit intention, and the tourism index has no significant effect on revisit intention. The novelty of this study lies in the uniqueness of the object, analysis model, and variables that have been designed so that it is very interesting in its presentation and is a distinct difference from other studies.

scholarly journals The Influence of Service Quality, Destination Image, and Memorable Experience on Revisit Intention with Intervening Variables of Tourist Satisfaction

2021 ◽  
Vol 5 (1) ◽  
pp. 77-87
Author(s):  
Edy Sahputra Sitepu ◽  
◽  
Rismawati Rismawati ◽  
Keyword(s):  
Service Quality ◽  
Structural Equation ◽  
Equation Model ◽  
Destination Image ◽  
Primary Data ◽  
Tourist Destinations ◽  
Tourist Satisfaction ◽  
Revisit Intention ◽  
Full Effect ◽  
The Relationship

Purpose: This study aims to build a model for tourists' revisit intention who come to visit tourist destinations. Research methods: This study uses primary data with 400 samples assigned by random sampling. The data were processed using the Structural Equation Model (SEM). Results and discussions: In total (total effect) of each variable, which has the most considerable full effect, is given the destination image followed by service quality, tourist satisfaction, and memorable experience, respectively. For the mediation role, it is found that the tourist satisfaction variable is a mediator of the relationship between an unforgettable experience and revisit intention. Tourist satisfaction is not a mediator of the relationship between service quality and revisit intention and tourist satisfaction, nor is it a mediator of the relationship between destination image and revisit intention. Regarding revisit intention, the analysis results show that this variable is significantly influenced by the variables of service quality, destination image, and tourist satisfaction. Meanwhile, the effect of memorable experience is not statistically significant. Conclusion: The results of this study prove that efforts to increase tourists' revisit intention can be made by improving destination management that considers service quality, destination image, memorable experience, and tourist satisfaction.

scholarly journals The influence of content and non-content cues of tourism information quality on the creation of destination image in social media: A study of Khyber Pakhtunkhwa, Pakistan

2021 ◽  
Vol 5 (1) ◽  
pp. 245-265
Author(s):  
Danish Ali ◽  
Liu Xiaoying
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Information Quality ◽  
Destination Image ◽  
Khyber Pakhtunkhwa ◽  
Tourist Destinations ◽  
Confirmatory Factor ◽  
Tourism Information ◽  
The Relationship

This research examines the Content Cues (CC) and Non-Content Cues (NCC) of tourism Information Quality (IQ) in social media (e.g., Instagram, Twitter, Facebook) and its influence on creating Destination Image (DES) components i.e., “cognitive image (COG), affective image (AF), conative image (CON)” in the scope of Khyber Pakhtunkhwa (KP), Pakistan. We distributed 500 questionnaires at various tourist destinations, and 446 complete questionnaires were returned and use for further analysis. We use the Confirmatory Factor Analysis (CFA) and Structural Equation Modelling (SEM) to get the research outcomes. Our outcome suggests that CC and NCC of tourism IQ are significantly related to the COG and AF, which leads to the CON. Our finding also identified the relationship between CC and NCC with CON through the mediation role of COG and AF, which were positive and significant. This research extends the insight of tourism IQ in social media, precisely the contextual dimension of IQ, by providing empirical evidence. This research also helps the KP Destination Marketing Organizations (DMO’s) to develop their marketing strategies to encourage more visitors by utilizing Social Media (SM) platforms to their destinations.

scholarly journals The Role of Memorable Tourism Experiences in the Relation between City Image and Visitor Engagement Toward Re-Visit Intention to Yogyakarta City

2021 ◽  
Vol 12 (1) ◽  
pp. 56-70
Author(s):  
Ulfah Ahsanah ◽  
Yessy Artanti
Keyword(s):  
Sampling Methods ◽  
Data Retrieval ◽  
City Image ◽  
Tourist Destinations ◽  
Tourism Experience ◽  
The Relationship ◽  
The City ◽  
Yogyakarta City

Research Aims: The purpose of this paper is to analyze and discuss the influence of city image and visitor engagement on re-visit intention through memorable tourism experiences as a mediation variable.Design/Methodology/Approach: The research sampling techniques used was nonprobability sampling by judgmental sampling methods. The respondents involved 220 visitors who had visited Yogyakarta city two times in the last two years. Path analysis was employed to analyze the dataResearch Findings: The results showed that visitor engagement had no significant impact on re-visit intention, while city image and memorable tourism experiences significantly affected re-visit intention. Similarly, city image and visitor engagement significantly influenced memorable tourism experiences.Theoritical Contribution/ Originality: The empirical results of this study provide tenable evidence that the proposed Path analyse designed to consider city image visitor engagement, memorable tourism experience, and revisit intention simultaneously is acceptable, although the previous researchers have not explained the relationship between variables as a wholePractitioner/Policy Implication: The results of this study indicate that the city of Yogyakarta is able to sell and market the image of the city and its tourism performance related to culture well to tourists, so that tourists have long-term memorable memories related to the city of Yogyakarta, especially women aged 15-30 years, even though based on the research results there is no emotional attachment to tourists when traveling to Yogyakarta.Research Limitation/Implication: In conducting this research, the researchers have limitations in data retrieval due to a COVID-19 outbreak that made many tourists not visiting tourist destinations, resulted in tourism-related groups even quieter and online questionnaires could not spread properly.

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