A Cohesive Analysis of Factors Affecting the Tourist Destination Image of Delhi

2015 ◽  
Vol 1 (2) ◽  
Author(s):  
Usha Arora ◽  
Deepti Dabas Hazarika
Keyword(s):  
National Income ◽  
Destination Image ◽  
Pertinent Literature ◽  
Tourist Destination ◽  
Factors Affecting ◽  
Tourism Marketing ◽  
The World ◽  
National Capital ◽  
Destination Management Organizations ◽  
The City

Economies all over the world are moving towards a focus on services. Tourism has emerged as a major contributor to economies all over the world. This is why specific focus is being placed on tourism, as Destination Management Organizations (DMOs) concentrate their efforts on tourism. India has been one of the countries where the share of tourism in national income has steadily been increasing. As the national capital, the city of Delhi has a major role to play in the tourist inflow to the country, as well as within the country. Successful tourism marketing requires that the concepts of tourist destination and underlying factors are comprehended in detail. An analysis of the available, pertinent literature on the area shows the manner in which numerous factors come together to form the image of a tourist destination. In fact, it needs to be understood that image formation may be done differently for different consumers. This further necessitates a detailed study of the factors influencing tourist destination image.

scholarly journals Influence of Tourism Destination Products and Images on Tourist Visiting Decision to Kota Seribu Sungai Banjarmasin

2018 ◽  
Vol 2 (2) ◽  
pp. 73
Author(s):  
Devin Cahya Triansya ◽  
Beta Budisetyorini
Keyword(s):  
Positive Influence ◽  
Destination Image ◽  
Tourism Destination ◽  
Tourist Destination ◽  
Tourist Destinations ◽  
Tourism Sector ◽  
The World ◽  
Tourism Destinations ◽  
The Impact ◽  
The City

 AbstractThe continuous rapidly growth of tourism sector with the tight competition in the field of tourismmakes not all tourist destinations in the world always experience an increase in the number of tourist visits each year. Banjarmasin City, dubbed the “Kota Seribu Sungai” or "City of Thousand Rivers" and is known as the Thousand Rivers tourist destination has experiencedfluctuate number of tourist arrivals and tend to decline. The fluctuate number of tourist arrivalssourced from tourist visiting decisions can be influenced by various factors, including tourism destination productsand image. This study aims to see the effects of tourism destination products consisting of physical products, people, packages, and programsalsothe image of tourism destinations consisting of cognitive image and affective image on tourists visiting decision to the city of Thousand River Banjarmasin. The data obtained were taken by questionnaire to 123 tourists by accidental sampling. The results of the research were analyzed using multiple linear regression with two equations, namely (I) The influence of tourism destination products on tourist visiting decision and (II) The impact of tourism destination image on tourist visiting decision. The resultsfound the positive influence of tourism destination products to thetourist visiting decision of 54.5% and the image of tourism destination on the tourist visiting decision of 53.4% and the rest of 45.5% and 46.6% influenced by other factors not examined. The results of the analysis also showed the effect of tourism destination products variable partially consisting of physical products, packages, and programs have an effect on the decision of tourists while people have no influence. As for the variable image of tourism destinations in partial consisting of cognitive image and affective image affect the decision of tourists visiting to Kota Seribu Sungai Banjarmasin. 

scholarly journals IKLAN ENAMEL DAN PENGGAMBARAN PERUBAHAN KOTA DI ZAMAN HINDIA BELANDA

DeKaVe ◽  
2013 ◽  
Vol 3 (6) ◽  
Author(s):  
Karina Rima Melati
Keyword(s):  
Food Products ◽  
Visual Content ◽  
Factors Affecting ◽  
East Indies ◽  
The World ◽  
Reproductive Techniques ◽  
New Ideas ◽  
Dutch East Indies ◽  
The City

Ads enamel is present as part of a media phenomenon in the world of advertisingcommunication made with a complex reproductive techniques and has a characteristic thatdistinguishes it from other advertising media. Factors affecting the visual content of the message inthe repertoire of developmental enamel advertising in Indonesia, developed along with the progressespecially in the areas of economy, as well as an attempt penetration with idioms - idioms to suit itstarget market.The next development was the emergence of new ideas in making an alternativeadvertisement-based enamel, such as the packaging of food products (packaging), ashtrays, trays ortrays, seat backrest, backrest calendar, memo backrest, clocks, thermometers and so giant thatcreated with an attractive design.Keywords: Ads enamel, Delineation change the city, Past the Dutch East Indies

Social Media's Influence on Destination Image

2022 ◽  
pp. 230-246
Author(s):  
Maria Angeles Garcia-Haro ◽  
Maria Pilar Martinez-Ruiz ◽  
Ricardo Martinez-Cañas ◽  
Pablo Ruiz-Palomino
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Communication Channels ◽  
World Heritage ◽  
Destination Image ◽  
Limited Attention ◽  
Tourist Destination ◽  
Marketing Literature ◽  
Tourism Marketing

Social media have become key tools for promoting and spreading the image of a tourist destination. In particular, these communication channels are critical for heritage destinations looking to boost awareness and attract a greater number of visitors. However, the tourism marketing literature has devoted limited attention to how these destinations project their image on social media. In order to cover this gap, this chapter focuses on analyzing the image projected by a specific heritage destination—Cuenca, a World Heritage City—on Facebook and Instagram. To this end, the chapter analyzes the posts, comments, and hashtags that have been published on the different tourism pages about Cuenca. The results of the analysis underscore the growing importance of the image projected by destinations on social networks. That said, there is a need to deepen our knowledge about the communication potential of these channels.

scholarly journals Culinary Influence on Bengaluru as a Tourism Destination

2019 ◽  
Vol 8 (4) ◽  
pp. 766-774
Keyword(s):  
Food Habits ◽  
Market Segment ◽  
Tourism Destination ◽  
Tourist Destination ◽  
Culinary Tourism ◽  
Tourism Experience ◽  
The World ◽  
The Impact ◽  
The City ◽  
Regression Tests

Bengaluru, the capital of Karnataka, attracts tourists from far and wide every day of the year. The city is home to people of various cultures and nationalities, and is amongst the fastest growing cities of the world. Bengaluru has a huge potential with regard to tourism and this hence forms the area of study for this study. In relation to the tourism component, the author establishes a connection with the culinary offerings of the city. The city boasts of busting restaurants and streets filled with local vendors offering the authentic dishes of the lands cuisine. This article aims to study the food habits and preferences of inward tourists in order to estimate the impact of culinary aspects of the city on its tourism. The study was carried out by surveying the visitors of Bengaluru, who sought out to identify their food values and perceptions. This was done in relevance to potential scope for tourism opportunities for the city. The article thus holds scope for further research on the potential of culinary tourism in Bengaluru. The study was undertaken by surveying 246 visitors by administering a questionnaire that was aimed at acquiring their opinions on the culinary aspects of the city. The study is built based on their responses which were statistically analysed using reliability, association, variance and regression tests. The research results helped conclude that the aspects of culinary and gastronomy of a tourist destination do play an important role in the tourism experience. This study holds future scope for culinary tourism as a specific market segment for destinations that show the importance of culinary aspects. This study thus fills in the gap between studies that determine the factors that affect tourism experience and studies that explain culinary tourism.

scholarly journals PATUNG MERLION SEBAGAI DAYA TARIK WISATA FAVORIT DI SINGAPURA

2019 ◽  
Author(s):  
Akhmad Rian Purnama Aji
Keyword(s):  
Stable State ◽  
The State ◽  
Tourist Destination ◽  
City Area ◽  
The World ◽  
The City ◽  
High Building ◽  
Political Disputes

Singapore as the premiere tourist destination of travelers from Asia, Europe, and the rest of the world. A variety of interesting attractions are scattered throughout the island. In addition, the state of stable state, the absence of political disputes is also a contributing factor. Security and cleanliness are also well know, the number of criminals in Singapore is very low. Beside, Singapore is also have the beauty in the world side, it is the high building with 280 meter that is very amazing to beautify the city area and also Merlion Statue in the Marina Bay. This statue is the statue with animal form but the head is like the fish. This statue is being the Singapore identity.

scholarly journals The use of Exoticism Concept as Adaptive Approach in the Representation a Destination on the Official Websites: A case of DKI Jakarta

2019 ◽  
Author(s):  
Desloehal Djumrianti
Keyword(s):  
Decision Making ◽  
Capital City ◽  
The Internet ◽  
Tourist Destination ◽  
Portal Site ◽  
The Public ◽  
The World ◽  
Large Scope ◽  
The Media ◽  
The City

Representation of a tourist destination on the media which able to reach around the world is very crucial in order to introduce and promote it to the large scope of the public. The internet, particularly website is one of the media to let people recognise and realise a destination as the place to visit. A study found most tourists visit and explore an official website and then to respond as if they were planning to travel to the destination (Jeon, et.al, 2017). This indicates that the official website still plays an important role in tourists’ decision making pre-visiting. Jakarta, for example, as one of a tourist destination, at once is also a capital city of Indonesia, central of business in Indonesia and a modern city. Therefore, the concepts of representation play an important role to depict Jakarta as a destination, for example, the use of themes to represent Jakarta as a holiday place on the website, such as focusing on the traditional and modern Jakarta (Djumrianti, 2016). Thus, the purpose of this paper is to analyse how the exoticism concept is used through twenty-five photos and fourteen sections of texts on the official websites which last update in 2014. The study found exoticism idea is one of the strategies used by the Jakarta government in the representation of the city on the Enjoy Jakarta website and the Portal Site of Jakarta Capital City. This concept influences on the commercialisation of Jakarta as a whole a tourist destination.

scholarly journals Citra Destinasi dan Strategi Pemasaran Destinasi Wisata

2018 ◽  
Vol 14 (1) ◽  
Author(s):  
Budi Budi
Keyword(s):  
Random Sampling ◽  
Quantitative Research ◽  
Sampling Method ◽  
General Information ◽  
Test Reliability ◽  
Destination Image ◽  
Public Communication ◽  
Tourist Destination ◽  
Tourism Marketing

<p>ABSTRACT<br />Destination image is an important factor in tourism marketing. Destination image consists of cognitive, affective and conative dimensions. Understanding formation process of destinations image will help the tourism marketers to build or improve destination image that will facilitate loyal visitors to re-visit or recommend to others. This is quantitative research. Instrument was developed by adopting previous studies but still taking into account its relevance. Questionnaires were distributed through the internet network. Subjects of the study who are not residents of Jakarta, and were at least 17 years old. Determination of sample was using random sampling method. Validity Test, Reliability Test, Signification Test, Determinant Test, and Mediation Test were performed. Results show that cognitive affect affective, cognitive affect conative, cognitive together with affective affect conative. Implication of these findings for tourism marketers is destination image constructed from cognitive into affective then into connative. Then tourism marketers should not only focus to build induces cognitive image but organic image as well.Tourism marketers should aware on general information exists in public communication channels and social media regarding on tourist destination that they 'sell'. These information will form cognitive destination image, then affect feeling and ultimately affect actions that will be done by tourists on that tourism destination.<br />Keywords: destination image, induced, organic, cognitive, affective, conative</p>

Perceived Destination Image

2019 ◽  
pp. 240-267
Author(s):  
Neslihan Cavlak ◽  
Ruziye Cop
Keyword(s):  
Competitive Advantage ◽  
Social Environment ◽  
Natural Environment ◽  
Destination Image ◽  
The Political ◽  
Cultural Backgrounds ◽  
Factors Affecting ◽  
Environment Factors ◽  
Tourism Destinations ◽  
Destination Management Organizations

The perceived destination image is a strategic weapon that provides a competitive advantage for the tourism destinations. Perceptions are the elements that give meaning to destinations. In this respect, it is important for the destination marketers to know how tourists perceive the destination. It can be seen that tourists with different demographic and cultural backgrounds who visit the same destination can perceive its image differently. The tourism marketplace is highly competitive. Because of this, destination management organizations (DMOs) need to understand the actual and the desired perception of their destinations in order to take necessary measures. In this chapter, the concepts of destination and perceived destination image are emphasized. Secondly, the political environment, cultural attractiveness, social environment, and natural environment factors affecting the perceived destination image will be examined. Finally, the perceived destination images of domestic and foreign tourists visiting the Gallipoli in Turkey will be examined comparatively.

Factors Affecting Tourist Destination Choice: A Survey of International Travelers to Hanoi, Vietnam

2017 ◽  
pp. 77-92 ◽  
Author(s):  
Dam Dong Xuan
Keyword(s):  
Brand Equity ◽  
Destination Image ◽  
Destination Choice ◽  
Tourism Destination ◽  
Tourist Destination ◽  
Destination Branding ◽  
Destination Loyalty ◽  
Factors Affecting

The study enhances tourism destinations’ competitiveness from the tourist’s perspective. Departing from the concept of customer-based brand equity (Keller, 1993; Aaker, 1991), our purpose is to construct a linkage between customer-based brand equity for a tourism destination (destination image, destination awareness, quality of destination and destination loyalty) and behavioral intentions for selecting a tourist destination (revisit and/or recommendation to other people), in order to better understand the role of tourism destination branding. This paper carried out a survey of international tourists who selected Hanoi - Vietnam as their holiday destination and our findings show that brand image and brand loyalty play an important role on tourist’s decision of returning or recommendation to others while brand awareness and quality have no impact.

Promoting Tourist Destination Image and Websites in North Sulawesi Indonesia

2015 ◽  
Vol 4 (1) ◽  
pp. 42-57
Author(s):  
Ivonne Angelic Umboh ◽  
Vincent Didiek Wiet Aryanto
Keyword(s):  
Ethnic Groups ◽  
Word Of Mouth ◽  
Direct Marketing ◽  
Country Of Origin ◽  
Destination Image ◽  
Tourist Destination ◽  
Mountain Climbing ◽  
North Sulawesi ◽  
The World ◽  
The Government

North Sulawesi's tourist destination image is imperative to be promoted to the rest of the world, it is one of the top ten tourist destination in Indonesia. The tourism objects in North Sulawesi are varying such as culinary, undersea coral diving in Bunaken and Lembe, festivals, rituals both Christian and Muslim, eco-tourism, mountain climbing, jungle explorer, variety of culture's ethnic groups, tropical panorama etc. North Sulawesi is also known to have abundant of spice (nutmeg) and one of the biggest sea coral treasures in the world. Promotion variables are composed of advertising, direct marketing, festivals, events and experiences, cooperation with other parties, promotion by word-of-mouth, and tourist destination websites. 310 foreign tourist visitors from various country of origin were drawn as sample in this study. This study reveals that foreign tourists image on promotion undertaken by the government as well as private tourism industries vary to each variable being used in this study.

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